Ovation, Melbourne (2026)

14/08/2021

So often we thinking about "branding" being a logo or an aesthetic expression of our business - however, it is so much more than this.

Commonly known as the Godfather of branding, Marty Neumeier, says, "A logo is not a brand. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service, or organization."

Using this lens, it's important to consider how your clients/audience feel when they interact with you?

Every interaction they have with you will impact how they feel about you - even if it's intentional or not

Here are some question for you to ask yourself:
1. What problem does your brand solve?
2. How does this change their life?
3. How does your brand solve this problem?
4. What value does your brand add after you solve their problem?

09/07/2021

So the latest news to come out of Instagram HQ may come as a surprise to you - they are no longer just a photo-sharing app. What the heck does that mean? 😱

On an IGTV, the Head of Instagram, Adam Mosseri, said the app will be more than just a photo-sharing platform as they move more towards entertainment and video.

He also mentioned that they’re going to be focussing on four key areas: creators, video, shopping + messaging.

Don’t stress, you will still be able to post all those selfies of yourself PLUS so much more. 😆

So what does this mean for you? It means you get to unleash your creativity in more ways. Video is going to be a bigger part of the platform. So consider how you’re able to convey your message, products + services through video. Keep it light. Keep it fun. Keep it entertaining.

Let’s be real, there are so many other competitors out there for video + entertainment like TikTok + YouTube, so this change is really Instagram’s way of combating them + embracing the trends.

22/10/2020

BONUS EPISODE - HOW TO WRITE A CUSTOMER JOURNEY

Over the past couple of weeks, we've been chatting with many of our clients about the individual journey customers need to take from knowing a business exists all the way through to the customer becoming an advocate.

In this episode, we chat about this journey + how it can help small businesses with their strategy, content planning + engagement.

As a gift to all of our listeners, we're also have FREE CUSTOMER JOURNEY WORKSHEET for download [link in bio] which will help you write your own narrative.

In the comments below - let us know if have you written a customer journey before.

08/10/2020

🔊 NEW PODCAST OUT NOW 🔊

Every social media marketer and their dog has a theory on how to conquer the big, bad Instagram algorithm. So don’t believe everything you hear, because most of it is wrong.

That’s why in our latest episode, we explain the algorithm, break down common myths + and give you 5 ways to make the algorithm work for you.

Go to the link in our bio, and subscribe to our Social Media Made Simple podcast.

What would you like Episode 3 to be about? Let us know down below, or DM us today!

28/09/2020

𝗗𝗢𝗡’𝗧 𝗙𝗢𝗥𝗚𝗘𝗧 𝗬𝗢𝗨𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥’𝗦 𝗡𝗔𝗠𝗘!

Have you ever been to your coffee shop, and even though you’ve told them your name 20x they still forget? Well, studies have shown that when someone remembers your name, you not only trust them more, but feel more appreciated, important and respected. It’s such a simple way to build customer loyalty – and it’s not even going to cost you!

But if you’re like me, and struggle with remembering names, here are some tips I use:

👋 Repeat their name in your first conversation - ’How did you get into IT, Dan?’
👋 Make a personal connection - ‘Jake? My brother’s name is Jake!’
👋 Take a note - ‘Grey glasses, brown hair - David.’
👋 Go over names at the end of the day.
👋 Choose to care – it becomes so much easier if you actually choose to care about someone.

You would know how good it feels to walk into your local café + be greeted by name. So, this week give these tips a red-hot go!

Talk soon. Jon.

𝐂𝐎𝐌𝐌𝐄𝐍𝐓 𝐁𝐄𝐋𝐎𝐖: 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐨𝐭𝐡𝐞𝐫 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐲𝐨𝐮 𝐮𝐬𝐞 𝐭𝐨 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐩𝐞𝐨𝐩𝐥𝐞'𝐬 𝐧𝐚𝐦𝐞𝐬?

25/09/2020

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? 𝟵𝟳% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗰𝗵𝗲𝗰𝗸 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗱𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝘁𝗼 𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗲𝗺.
Well, I think it’s safe to say that if they can’t find you online, then we have a little problem.

❎ Before we go any further though [I don’t want to assume anything… you know what they say about assuming], do you even have an online presence… if you don’t, quickly get in touch with us, and we’ll help you out!

✅ If you have a website + are on social media, then make sure that you are showcasing + posting things that represent you well. First impression really do count, and you only get one chance at it. They say that you only have 7 seconds to make a solid impression – so what will people see in the first 7 seconds on your website + social media accounts?

Here are some things that you should consider:
🖥️ If you don’t have a website (or if you have a website with a bad design), you’ll discourage people from coming to visit you.
🖥️ Use a search engine and see how many different ways they are able to come across you + your business.
🖥️ Act as though you know nothing about your business and conduct an audit on your website. Ask yourself if what you see is the best representation of your brand.

Ryan.
𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐞𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝟕 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐨𝐟 𝐬𝐞𝐞𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐨𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬?

20/09/2020

𝗞𝗘𝗘𝗣𝗜𝗡𝗚 𝗨𝗣 𝗪𝗜𝗧𝗛 𝗧𝗥𝗘𝗡𝗗𝗔𝗦𝗛𝗜𝗔𝗡𝗦

Social media trends are changing faster than you can say the word ‘algorithm’. So sometimes, the best way you can get a bit of is to look at what other people are doing to get some ideas.

Some of the trends that we’re loving at the moment that you should definitely try are:
🔑 Carousels with industry-leading tips + information
🔑 Minimalist designs with a quote, thought or promotion.
🔑 Creating + using memes that relate to your specific industry - just like the one we used today 😉

At the same time, don’t NOT post on social media because you can’t keep up, because at the end of the day you gotta be at the party, to party.

- Jonathan.

18/09/2020

𝗧𝗛𝗘 𝗪𝗜𝗡𝗡𝗘𝗥 𝗧𝗔𝗞𝗘𝗦 𝗜𝗧 𝗔𝗟𝗟 🏆

In this latest round of restrictions, I have been more determined than ever before to want from life. For such a long time, it’s always been something I wanted, but it wasn’t until this round of physical distancing + restrictions, that I realised why I never did anything about it. I didn’t have enough winners around my table.

Do yourself a favour and think about the people around your table. Surround yourself with people who have already done it. People who inspire you. People who challenge you. People who want to see you succeed.

Here are five things I’ve realised winners do:
🏆 Winners draw greatness out of themselves + other’s around the table.
🏆 Winners never experience failure; only lessons.
🏆 Winners don’t dwell on the negative or the past.
🏆 Winners display gracious humility.
🏆 Winners radiate enthusiasm and passion for life.

Stay classy. Ryan.

𝐂𝐎𝐌𝐌𝐄𝐍𝐓 𝐁𝐄𝐋𝐎𝐖: 𝐖𝐡𝐨 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐰𝐢𝐧𝐧𝐞𝐫𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞?

14/09/2020

𝗧𝗛𝗘 𝟭𝟱 𝗠𝗜𝗡𝗨𝗧𝗘𝗦 𝗥𝗨𝗟𝗘

One of the most important things on social media is engagement. Engagement is an all-encompassing term for likes, commenting, shares, and other actions that followers take from a post/account.

Having a low engagement rate sucks so much! You may spend 5-10 minutes trying to write the best caption ever, but after you post it, you get nothing… no love at all.

Something we’ve learned is that engagement is best when you (too) are engaging. That means, if you want to see likes, comments, shares + other actions, you need to be doing it too.

So make sure that you spend 15 minutes before + after you post something doing all of those things. So when people jump on your account to see what you have to offer, they will usually look at your latest post.

Give it a try, and let us know how you go!

13/09/2020

𝗤&𝗔 𝗪𝗜𝗧𝗛 𝗦𝗧𝗔𝗖𝗘𝗬 𝗟𝗜𝗠 [𝗖𝗢-𝗙𝗢𝗨𝗡𝗗𝗘𝗥 𝗢𝗙 𝗨𝗟𝗨𝗡𝗔] 💫

Each month, we’re going to take a moment and talk about stuff 𝗬𝗢𝗨 want to know. So, our first 𝐞𝐯𝐞𝐫 question comes from Stacey Lim [Co-Founder of Uluna]. Not so coincidentally, Stacey is Ryan’s sister-in-law [we’re not biased at all].

Her question to us was: Are videos better as posts or stories?

𝗔𝗯𝗼𝘂𝘁 𝗨𝗹𝘂𝗻𝗮 [say uh-loon-a]: We're your go-to brand for crystals, essential oils, and ritual tools to power-up your mindful practices. Uluna products are designed to make you feel good, smell divine, and support you on your wellness journey to BE YOUR BEST YOU.

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤? 𝐒𝐭𝐨𝐫𝐢𝐞𝐬? 𝐏𝐨𝐬𝐭𝐬? 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 𝐛𝐞𝐥𝐨𝐰.

If you have a question you’d like us to answer, comment below or send us a DM. We’d love to hear from you – but more importantly, we’re here to help.

Ovation

14/08/2021

09/07/2021

22/10/2020

08/10/2020

28/09/2020

25/09/2020

20/09/2020

18/09/2020

14/09/2020

13/09/2020

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