05/11/2023
We love a bit of PD at T&G and our Senior Designer KerryAnn Bartle recently got a good dose of inspo attending the Adobe Max 2023 Conference.
The event offered a snapshot of some of the new and exciting enhancements that are being integrated into the Adobe
suite of programs and gave KerryAnn the chance to see what’s coming up to that hits refresh on some of design’s most fundamental tools.
“What was particularly interesting was Adobe’s advancements into the space of generative AI”, KerryAnn said. “I was impressed by their pledge to develop creative generative AI ‘responsibly’, and their mission to give creators every advantage — not just creatively, but practically”.
There were of course plenty of highlights, but KerryAnn’s top 3 were:
I. Generative Expand and Generative Fill, now built into Photoshop. Gone are the days
of trying to piece together photos of likenesses with hours of retouching to achieve a
believable outcome.
2. New generative AI tools, that enable you to generate vector-based illustrations, subjects, scenes, and icons in Illustrator by entering simple prompts. However, I experimented with this program enhancement and believe it’s still in its infancy at this early stage.
3. Hearing from other designers about their creative processes and what inspires them. How they break free from the algorithm, are proud of their flops, how they seek respect, not attention, their thoughts on Human+AI being a strong combination to take design to new heights, embracing boredom as their secret weapon to creativity and making time to play.
