Griffin Grace Design

27/05/2026

𝗧𝗵𝗲 𝗳𝗼𝗿𝘁𝘂𝗻𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽.

Foodpreneurs Festival 2026 was big. Big conversations, clever founders, gorgeous samples, business cards in every pocket, and approximately 52 half-finished notes living in our brains.

So if we chatted about your brand, your packaging, your “I know something’s not quite working but I can’t put my finger on it” moment, we’re working our way through it.

Bear with us while we follow up properly.

Mhaquel, my brilliant VA, will be reaching out to help organise meetings and next-step chats with me over the coming weeks.

There are limited spots because I work these conversations around the studio schedule, and I like to give people proper brain space, not a rushed 5-minute calendar ambush.

I’m genuinely looking forward to continuing the conversations we started.

And if you’re reading this thinking, “Oh yes, that was me”, feel free to reach out directly. No need to wait politely in the corner.

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼 𝗼𝗿 𝘀𝗰𝗮𝗻 𝘁𝗵𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗰𝗵𝗮𝘁.

Chat soon,
Nat

22/04/2026

A new addition is joining the Corporal Freddies family.

Introducing 𝗚𝗿𝗲𝗲𝗻 𝗧𝗼𝗺𝗮𝘁𝗼 𝗣𝗶𝗰𝗸𝗹𝗲, soon to sit alongside the brand’s classic Worcestershire Sauce and Tomato Sauce.

Like the rest of the range, this one is rooted in family history. The recipe is based on their Pa’s, Lance Corporal Frederick Cameron, who served in WWII and returned home to Eaglehawk, Victoria in 1946, where he began making sauces and condiments for family and friends.

What started with him continues three generations later.

A new product, with deep roots.

16/04/2026

08/04/2026

I met Julia from Sporadical City Mushrooms at a local market and, honestly, I was sold at XO sauce. Total mushroom tragic over here.

We crossed paths again at our pre-Foodpreneurs Festival event last year. Julia already had a strong label direction. The bones were there. Our job was to help it perform.

With transparent labels, that meant a lot of testing, refining and problem-solving to get the design reading clearly on pack, the colours vibrant enough to hold their own, and the silver foil working hard for that extra shelf hit.

Now the range is fully compliant, looking sharp, and landing on retail shelves exactly as it should.

Proof that sometimes the idea is already there.
It just needs the right pressure, polish and production thinking to bring it to life.

31/03/2026

Another project that came through our wider FoodpreneursFestival connection.

With Good Fish, the goal was not to reinvent the brand. It was to tidy up compliance, sharpen differentiation between SKUs, modernise the packaging just enough, and build a stronger platform for future range growth.

Because sometimes the smartest move is not a full overhaul.

It is to fix what matters and hold your ground.

25/03/2026

We met Camillia from Olive Green Organics at the very first FoodpreneursFestival in 2023.

What followed was a project that reminded us how important it is to know the difference between a light refresh and a more meaningful shift. In this case, moving from plastic to cardboard gave the brand a real opportunity to improve shelf presence, create better cohesion across the range and make more of the story people were not yet seeing. We also took this opportunity to update all of the packaging compliance elements with Roslyn at Tastebuddies Food Labelling.

Sometimes the product is already strong. It is the packaging that needs to catch up. 💡

19/03/2026

📦 𝗬𝗼𝘂𝗿 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗯𝗲 𝗯𝗮𝗱.
It might just be behind.

Behind the product.
Behind the ambition.
Behind where the brand is trying to go.

🎙️ That’s the sweet spot unpacked with Chelsea Ford on the latest FoodpreneursFestival podcast episode.

We talked about what happens when packaging starts creating friction for a growing brand, and how to know when it’s time to evolve it properly.

Inside the episode, we cover:
🚩 The red flags your packaging is no longer doing its job
🛠️ Why the real work starts before design
♻️ How to refresh strategically, not emotionally
💰 How to avoid blowing the budget by changing the right things in the right order
✅ Why compliance updates can actually work in your favour

Because sometimes it’s not that your packaging is wrong.
It’s that your brand has moved on and your pack didn’t get the memo.

Listen now on Apple Podcasts or watch on Spotify.

🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀: https://apple.co/4sS1JZ5

🎧 𝗪𝗮𝘁𝗰𝗵 𝗼𝗻 𝗦𝗽𝗼𝘁𝗶𝗳𝘆: https://bit.ly/foodpreneurxgriffingrace2026

🌐 𝗩𝗶𝘀𝗶𝘁 𝘁𝗵𝗲 𝗙𝗼𝗼𝗱𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝘄𝗲𝗯𝘀𝗶𝘁𝗲: https://foodpreneursfestival.com/

💡 Want more in real life? Come hear Nat speak at 𝘍𝘰𝘰𝘥𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘍𝘦𝘴𝘵𝘪𝘷𝘢𝘭 in May and find Griffin Grace in the Festival Fairground too.

25/02/2026

What a morning. I know I’m doing something right when my business coach is in tears when she hears my results. 😭