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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Brand Catalyser, Level 5, 10-16 Queen Street, Melbourne (2026)

03/10/2025

We are incredibly proud to have partnered with the Meat Industry Association of New Zealand (MIA) to deliver the strategy, creative, and full ex*****on of the New Zealand Red Meat Country of Origin Brand Relaunch Ceremony in Shanghai — a landmark event held as part of Prime Minister Rt Hon Christopher Luxon’s official business delegation visit to China.

Guided by MIA’s leadership, this milestone event brought together over 100 influential guests, including senior representatives from the New Zealand government and leading red meat exporters, and key Chinese trade partners.

As the appointed agency, Brand Catalyser is honoured to support the rollout through the ex*****on of a multifaceted program and coordination across multiple stakeholder groups to bring the vision to life. We are excited to continue supporting the growth of New Zealand red meat in China.

We at Brand Catalyser are thrilled to have helped shape such a meaningful and high-impact event and proud to be at the forefront of bridging cultures and expanding markets!

30/09/2025

Want to share your Deakin story? 🎥🎬

We’re Brand Catalyser, the partner agency for Deakin University, and we’re looking for participants for an exciting interview campaign!

Who we’re looking for:
🎓 Current Deakin students
🎓 Deakin alumni living in Australia
👩‍👧 Current student or an alum, with parents either already in Australia or planning to come to Australia

Please note that we are seeking participants who can speak Mandarin and are based in Melbourne. 😊

Know someone who fits? Tag them or slide into our DMs 💌 - we’d love to hear their story!

30/09/2025

As Brand Catalyser turns 8, we are proud to share that we have been shortlisted for the Governor of Victoria Export Awards (Professional Services category), organised by Global Victoria.

This recognition is especially meaningful for us. As a service provider, we may not compete with the scale of the incredible brands we work alongside, but being acknowledged at this level reflects the impact we’ve been able to create; BC has been connecting businesses, building bridges across cultures, and supporting brands in taking their stories global.

Over the past eight years, our journey has been shaped by the trust and collaboration of our clients, partners, and friends. We are deeply grateful for every opportunity, every challenge, and every piece of support that has brought us here.

While we didn’t take home the final award this year, this milestone inspires us to keep pushing forward, striving for excellence, and aiming even higher. Looking ahead, we remain committed to our mission: helping Australian brands grow beyond borders, fostering cross-cultural connections, and creating opportunities for sustainable international success.

Here’s to the next chapter and returning stronger in the years ahead! 💪✨

23/06/2025

Vietnam’s mother and baby industry is booming, making it a promising destination for international brands in categories like infant nutrition, baby care, personal care, and lifestyle products.

If you’re planning to enter or expand in Vietnam’s baby product market, understanding the retail ecosystem is key. Here’s a quick look at the Top 5 Mom & Baby retail chains in Vietnam, ranked by number of stores and revenue.

🛒 These retailers are critical distribution partners and key consumer touchpoints, especially for first-time parents who highly value in-store consultation, trust, and brand credibility.

🔍 Insight: Vietnam sees over 1.5 million newborns annually, and the baby & maternity retail market is expected to reach AUD 3.75+ billion by 2027. As competition intensifies, brands need both strong retail channels and culturally relevant local strategies to win consumer trust.

💼 At Brand Catalyser, we specialise in helping ANZ brands succeed in Southeast Asia, including Vietnam. From B2B distributor matchmaking to go-to-market ex*****on, we provide end-to-end support to build sustainable brand growth!

Contact us for details today!

03/09/2024

Brand Catalyser is honoured to have played a key role in the success of the Sanofi Mid-Year Customer Event, themed "Health in Your Hands." Entrusted to host this important networking event, Brand Catalyser brought together Sanofi and their key clients for a day filled with new product excitement and valuable connections.

From the initial planning and proposal stages to full-scale ex*****on, we managed every detail to fit our client's needs. Our team ensured that the event's theme resonated throughout—from immersive event decorations to thoughtfully curated engagement activities, creating an unforgettable experience that truly embodied "Health in Your Hand."

This event was a powerful reminder of what Brand Catalyser can achieve when creativity meets capability, and we couldn’t be prouder of the results.

03/09/2024

Brand Catalyser is honoured to have played a key role in the success of the Sanofi Mid-Year Customer Event, themed "Health in Your Hands." Entrusted to host this important networking event, Brand Catalyser brought together Sanofi and their key clients for a day filled with new product excitement and valuable connections.

From the initial planning and proposal stages to full-scale ex*****on, we managed every detail to fit our client's needs. Our team ensured that the event's theme resonated throughout—from immersive event decorations to thoughtfully curated engagement activities, creating an unforgettable experience that truly embodied "Health in Your Hand."

This event was a powerful reminder of what Brand Catalyser can achieve when creativity meets capability, and we couldn’t be prouder of the results.

03/06/2024

Who can say "no" to ice cream on a hot sunny day? ☀️

That's exactly how we delighted our audience at the Bubs booth during the VIETBABY International Maternity, Baby & Kids Fair in Ho Chi Minh City, Vietnam, from May 30 to June 2 2024.

We aimed to dispel the Vietnamese perception that "Goat milk might have a strong taste for kids to try" by successfully showcasing ice cream made from Bubs Easy-Digest Goat Milk powder. It was so delicious that everyone queued up to get one, and we gained a significant number of new followers on our social media, thanks to all the compliments.

Brand Catalyser is thrilled to have been part of this journey, from concept ideation, design, and production to onsite management, bringing Bubs to more Vietnam families. Additionally, we enjoyed taking the Bubs management team on a store visit tour, exploring Vietnam's distribution channels, and offering valuable local insights and the latest market updates.

If you're eager to explore the Vietnam market, let's have a chat.

17/05/2024

Few days ago, BC proudly collaborated with Alibaba Australia and New Zealand, alongside Department for Trade and Investment South Australia, Global Victoria, and Wine Victoria, to offer an immersive exploration of China's dynamic eCommerce and retail landscape, meticulously tailored for the South Australian and Victorian wine industry.

Featuring distinguished representatives from Alibaba Group, Freshippo, and Tmall Global, our exclusive sessions delved into strategies for cultivating relationships with Chinese consumers and uncovering new avenues of possibility.

Thanks to the participation of over 80 representatives from Australian Wine Brands in the offline events spanning 2 days, along with numerous online attendees who joined us in discussing the following topics:

📈 Insights into strategies and trends shaping success in China's vibrant market.
🌐 Understanding of Chinese consumers and regulatory frameworks.
🛒 Exploring the Chinese wine market, eCommerce, and retail opportunities across various Chinese platforms.

Since 29 March, 2024, the elimination of tariffs on Aussie wine imports to China has created an unprecedented opportunity for local wine producers. With the market poised to rebound to pre-2020 levels, estimated at A$ 1.3 billion, there’s never been a better time for Aussie wineries to enter the Chinese market.

Ready to take advantage of this golden opportunity? Let Brand Catalyser’s expertise guide you as you navigate this exciting new frontier and unlock the full potential of your wine brand in China.

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15/03/2024

We’re thrilled to announce that after nearly one year of non-stop dedication and hard work, our team has successfully brought the AliExpo 2024 to life at ! 🎉 And of course, none of this would be possible without the support and cooperation of our partners and collaborators.

The admission to the exhibition is ✨ FREE! ✨So, if you’re in the vicinity of ICC today, join us at the AliExpo 2024! Prepare to be showered with perks, giveaways and prizes, simply by showing up. Get ready to explore Australia, New Zealand, Pacific and Asian brands, uncover blue ocean opportunities in China and Southeast Asia, connect with industry leaders, and gain valuable insights at the AliExpo Business Conference!

See you there!

13/03/2024

Our 6th Anniversary event was unreal! Hats off to our clients and guests for cruising with us along this journey. Without your trust, we couldn’t have ridden the crest of each wave that came our way! 🌊 A big shoutout to our amazing crew who always stuck it out and turned the ordinary into extraordinary! Here’s to exploring uncharted horizons and unfolding exciting new chapters together! ⛵️

11/03/2024

BC’s now officially the authorised Cross-Border Marketing Agency on Xiaohongshu (RED).

What this means for our clients:

1️⃣ Enriched ways to ride the RED wave

As the preferred platform for SWIFT growth in China and Southeast Asia, RED is a hotspot for loyal high-value users. It serves as a versatile arena for diverse brands. Think ads, livestreaming, UGC, and so forth. This certification signals our capability to open new opportunities, empowering you to navigate and succeed in these markets.

2️⃣ A smoother advertising experience on RED

Navigating RED’s stringent regulations for overseas brands is no easy feat. However, with our expertise and links to the official channels, we’re here to break down the intricate nuances, simplify brand approach and accelerate brand growth in these thriving markets via RED.

3️⃣ Catch up with the latest trends

Keeping up to date is an Always-On task for us to support businesses and brands to stay ahead. By consistently engaging with official channels, we not only acquire profound insights and training but also fortify our brand decisions, contributing to the enhancement of your brand’s growth strategy.

Whether it’s Straya, the Mainland or SEA, our delivery stays sharp, focused and consistent.

Ready for us to Catalyse your business? Reach out now!

Brand Catalyser

03/10/2025

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23/06/2025

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15/03/2024

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11/03/2024

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Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm