Uncommon Frank

Uncommon Frank Digital marketing, social media marketing, content marketing and sales funnels

Be honest. If your business were a car, what kind of car would it be?Would it have a strong engine (marketing)?Would it ...
25/04/2024

Be honest. If your business were a car, what kind of car would it be?

Would it have a strong engine (marketing)?
Would it have plenty of fuel (sales)?
Would it be full of junk (overhead, cost)?

Think about what kind of car you’d rather drive.

If you’re competing with bigger companies for the same customers, sometimes the job to be done can seem overwhelming.But...
12/02/2024

If you’re competing with bigger companies for the same customers, sometimes the job to be done can seem overwhelming.

But there is one exercise anyone can do that will provide you with a ton of clarity and competitive advantage in almost no time at all.

Try this.

If you could describe the feeling you want your prospects to have when they read an email from you, what would that feeling be?

Warm and welcome, right?

You see, leveraging AI to fill in the gaps of your copywriting is okay but Direct Response Marketing should never feel cold.

Why would anyone send emails that don’t bring that warm and welcome feeling every time?

You shouldn’t.

But if you’re sending emails that make you cringe because you know you’re being an unwelcome pest, what could be one thing you might change that would help you instantly become a welcome guest in their inbox?

Make them want to open and read ALL of your emails every time they see your name?

Your personality, your brand and the way you tell your stories can lead to selling higher ticket offers at a much higher frequency.

Sounds good, right? So, where’s a good place to start?

Think about your empathy for the problem your ideal customers have right now.

Close your eyes and be still until you can feel their fear and their frustration too.

It’s not about you.

If you’re struggling to figure out how to get your prospects to know, like & trust you, try shining the light on the successes of your customers instead of focusing the spotlight only on yourself.

If you commit to doing this, the evidence of your success will be the warm afterglow that happens in your prospect’s mind when you demonstrate the feeling your customers have when they work with you.

Help them feel the feeling they want to feel, which is cared for and understood.

If you understand their desire and you know how to get them closer to their dream, you have every reason to talk to them like a friend.

Have the conversation with them about the result that they’re looking for in the form of a story they’ll love.

It may seem counterintuitive, but see if you can make it about anyone else but you.

Let’s network. Tell us in one sentence what you do. Let us introduce you to someone you can help. Then, let’s get you co...
07/02/2024

Let’s network. Tell us in one sentence what you do. Let us introduce you to someone you can help. Then, let’s get you connected.

It seems to me that Sales, Marketing and Leadership conversations all have one annoying thing in common.They can be diff...
22/01/2024

It seems to me that Sales, Marketing and Leadership conversations all have one annoying thing in common.

They can be difficult. They can be filled with a lot of hot air and change direction several times, leaving people feeling more confused than ever.

If you’ve felt frustrated in meetings that operate like this, the good news is it doesn’t necessarily have to be this way for you.

What if getting the good stuff like:

✔️ set and met expectations
✔️ alignment
✔️ buy in

… to happen faster can be achieved with one simple question at the start?

It makes no difference whether you’re doing the pitching or you’re being sold to about an idea.

Could asking this one question at the start help fill in the blanks and steer the conversation in a straighter, more enjoyable line for everyone?

Let me know if this helped you today.

Want to know more about your customers? Discover super valuable insights about them like never before! 🌟 💪 With a state-...
15/01/2024

Want to know more about your customers? Discover super valuable insights about them like never before! 🌟 💪

With a state-of-the-art custom app, you can seamlessly gather valuable data and unlock a deeper understanding of your audience.

From surveys to sign-ups, you can now have user-friendly forms that provide a streamlined solution for collecting valuable customer information that helps you sell more…

Say goodbye to tedious manual data entry and say hello to a more innovative, more efficient data collection process. 💥 🤝

Ready to propel your biz to new heights? 🚀

📈 Ready to discover how an affordable custom app can take your biz to the next level?

Contact us today! 🙌

The reason why organisations have such a hard time getting ROI on platforms like LinkedIn, IG and FB is they dump the jo...
02/11/2023

The reason why organisations have such a hard time getting ROI on platforms like LinkedIn, IG and FB is they dump the job of Social Media on the desk of an employee with no sales or storytelling skills.

So they post a few ‘Did You Know’ factoids about your products or about your industry.

Then they go back to doing what they’re paid to do - their actual job for the rest of the day.

And you get zero new leads.

It’s understandable why it happens because the dominant perception is that creating organic social content is easy and posting it is free.

But if your company was suddenly allocated a $1M budget to create TV ads, would you get that same person to create an ad campaign for you?

No, of course you wouldn’t.

Because you would know that person would need to be able to grab and hold onto others attention and say stuff in a way that sells like crazy.

Put it this way.

💥 if a great business analyst can look at your numbers and tell you the exact story of where your company has been and what you need to do to get it going better

💥 and if a great lawyer can deduce a defendant’s circumstances by the facts and then crystallise it into a way to sell it to the judge

… then you can see that the job of selling isn’t actually about just the facts themselves.

It’s about how you bring it to life.

People think in pictures so if you can pull your customer into a story that makes them see exactly what they’re supposed to, then you will be able to sell as much of anything you like.

This is just as true in your social media posts as it is with the thread of information that guides people through your website.

It doesn’t have to be War and Peace. But the specific elements of what pulls your customer in and makes them feel something is the same (and the only) thing that makes them buy.

A paying customer is allergic to facts. A paying customer has the exact problem your service solves, so they won’t be impressed that you know that 23.7% of the population shares the same pain.

They don’t need to be convinced. They just want to know how well you understand their problem, that you care and you have a way to fix it for good.

Tell your friends. Warn your enemies. It’s beast mode time.We’re doubling down on applying the best of the best in Lead ...
04/09/2023

Tell your friends. Warn your enemies. It’s beast mode time.

We’re doubling down on applying the best of the best in Lead Generation systems and strategies to our clients campaigns.

We’re talking engaged leads that are easier than ever to turn into cash paying customers.

Want to apply Alex Hormozi’s formulas and frameworks to accelerate and amplify your revenue and profit?

Send us a DM and let’s break some records together.

When you can double the revenue in your business by building a big list of ideal customers to whom you can sell.When you...
10/06/2023

When you can double the revenue in your business by building a big list of ideal customers to whom you can sell.

When you discover and are able to exploit an irresistible offer that converts those ideal customers over & over again like clockwork.

When you find a way to deliver the goods and ensure their satisfaction no matter what it takes.

That’s how you become significant to a growing and hungry audience.

And if you can quiet your ego enough to stop trying to be the flag waving hero in solving your customers problems but instead be the welcome guide to help your customer become the hero of their own story, you will create an obvious win-win they’ll enjoy.

Exercise your empathy muscle before you flex your authority.

It’s the most effective way to hold your customers attention long enough for them to fall in love with your solution.

Thanks to .chocolate The Easter Bunny came early to the Uncommon Frank office.Hands up 🙌 if you love luxury chocolate li...
20/03/2023

Thanks to .chocolate The Easter Bunny came early to the Uncommon Frank office.

Hands up 🙌 if you love luxury chocolate like we do!

Let’s celebrate Women today and every day.
08/03/2023

Let’s celebrate Women today and every day.

You’re not invincible. But you’re totally capable. So what’s holding you back from making your big bet right now?This is...
06/03/2023

You’re not invincible. But you’re totally capable. So what’s holding you back from making your big bet right now?

This is everything you need:

1. A valuable problem to solve.
2. A series of irresistible offers.
3. Great information at the front end.
4: Higher ticket transformation in the back.

Start there.

Then dial this next part in:

5. Easy onboarding.
6. Automated fulfilment.

Hope this helps you today ✔️

They say a storm is coming.If it comes, it will produce waves that will make some run and hide.Some will assess their jo...
22/02/2023

They say a storm is coming.

If it comes, it will produce waves that will make some run and hide.

Some will assess their job and formal education choices if they fear their core work will now be done by automation through AI.

It’s either already happened to someone you know or it’s presently happening to you in pieces.

It is remarkable to me to see not how many - but how few - things have been disallowed from using AI to create them.

Anyway. It’s all happening in a big way and if you aren’t game to leverage AI in a useful way at work, then you miss the opportunity to create the other future you can have - if you build it.

Feeding the machine will give back what you put into it. It does what you tell it to do and it doesn’t always get it right on the first try.

But once you come to understand it better through testing each other’s limits, you will be more able give it the series of prompts that will get it to deliver the thing that you want.

It’s not the machine that you’re correcting. After some time, you may feel as though you’re correcting yourself in order to be heard.

If you can use it to create something of significant value to yourself, then you will also have created value that you can sell or bestow as a gift to others.

The storm is coming. It’s always been coming.

You’re right to say it.

But if you recognise the signs of its arrival, why would you not seek to understand the nature of this storm in particular rather than speculate only on its time of arrival at your front door?

Everything comes in waves.

When a big one comes and you stand against it without strong footing, history tells us that in the short term, you’ll get ploughed. It won’t even take long.

On the flip side, you can also choose to connect and ride.

Let’s keep an eye on each other.

Address

Melbourne, VIC
3124

Telephone

+61435418139

Website

Alerts

Be the first to know and let us send you an email when Uncommon Frank posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Uncommon Frank:

Shortcuts

Featured

Share

Category