05/10/2026
Sheet masks have become such a big trend, particularly with younger generations, and I can understand why they’ve started to feel a little gimmicky.
Don’t get me wrong, there are some very questionable formulations out there, and many sheet masks aren’t going to dramatically change your skin. But there are a few reasons I actually really like them.
The first is post-treatment. I want to keep things as simple as possible and, where appropriate, use something sterile that I can apply without having to touch my skin. A sheet mask is perfect for this.
They’re also one of my favourites when I have an event the next day. Between getting a blow wave, making dinner, and steaming outfits, sometimes I just want a very quick skin routine that I know isn’t going to disrupt my skin overnight. This is when I reach for my medicube Global sheet mask. It gives my skin that little bit of extra hydration and care without adding complication to my evening routine.
And lastly, I think they can be a nice way to introduce certain ingredients more gradually. If you’re curious about an active like retinol, but don’t want to commit to a full-size product straight away, a sheet mask can be a gentler way to start exploring the ingredient.
I can certainly see why it’s easy to get carried away and want to try every new one that comes along, but you really don’t need a bathroom cupboard full of sheet masks to get the benefits from them.