06/08/2026
Introducing the new identity for Zesty, a Melbourne-based planning consultancy helping people navigate the planning process with greater clarity and confidence.
Hugh came to us at a point where Zesty was ready to establish a stronger visual identity and create a clearer foundation for future growth. The brand needed to feel approachable to everyday people while retaining the professionalism expected of a planning consultancy.
We began with a collaborative workshop, working through the brand strategy and exploring a range of visual directions. From there, we moved into the creative process and developed an identity that reflects both the personality of Zesty and the environments it works within.
The result is a bold, approachable wordmark supported by a flexible brand device inspired by streetscapes and the broader built environment. The colour palette builds on Zesty’s existing orange, reflecting the warmth and accessibility of the business, alongside green and blue tones drawn from land, planning and place.
We then brought the identity to life across a series of brand applications, creating a flexible system that can grow alongside the business.
Take a look through the new identity. More from Zesty is coming soon, including the full website, which we can’t wait to share.