DPR&CO

DPR&CO Strategic, growth-focused, integrated agency partner delivering insight-led, creative work producing real business outcomes.

We’re a team that lives for the adventure of invention, the power of ideas and the exhilaration of being nothing less than brilliant for our clients. We chase business challenges and opportunities, not just communications briefs. We’re fully integrated delivering campaigns that inspire people to think differently – creative ideas deployed seamlessly across paid, earned and owned media, optimising

the effectiveness of every communication touch-point. We believe
In the rigorously upholding our principles – passion, integrity, courage, agility and resilience
That every client deserves the attention of our agency principles
That every brief or job is an opportunity to be excellent for our clients
That if it’s not hitting the numbers for our client, it’s worthless
That our clients shouldn’t have to train new account personnel every 6 months
That working with an agency should be fun
That we should try and be a company people want to exist

DPR&Co’s Richard Ralphsmith took the stage at the Circular Economy Expo last week. Richard offered attendees a reality c...
04/06/2026

DPR&Co’s Richard Ralphsmith took the stage at the Circular Economy Expo last week. Richard offered attendees a reality check: The sustainable product that your customers tell you they want will probably fail in the marketplace.

Why? It’s the Say-Do Gap.

Consumers say one thing (they’ll buy your sustainable product).
But they do another thing (they don’t buy it).
But you can close the Say-Do Gap.

Comment below to find out how.

As we mark a decade of DPR&Co, we asked our team to reflect on what we’ve learned. Here’s a snapshot. We’re sure you'll ...
01/06/2026

As we mark a decade of DPR&Co, we asked our team to reflect on what we’ve learned. Here’s a snapshot. We’re sure you'll spot some of your own lessons in there too. Enjoy.

At DPR&Co, we've worked alongside schools, TAFEs, universities and training organisations to improve student engagement,...
01/06/2026

At DPR&Co, we've worked alongside schools, TAFEs, universities and training organisations to improve student engagement, strengthen enrolment pipelines and create more meaningful connections with future students. One thing is clear: many of the marketing approaches that worked a few years ago are becoming less effective.

A recent article from IO Digital explored this shift and highlighted the changing expectations, behaviours and decision-making processes of today's students.
It's a timely reminder that education marketing is no longer just about awareness. It's about delivering the right experience, at the right time, across every touchpoint of the student journey.

Here are some of the key insights from the article and what they mean for education providers looking to stay competitive.

Read the full article here: https://dprandco.com/why-traditional-student-journeys-no-longer-work-for-generation-alpha/

27/05/2026

AI is making young professionals more efficient, but possibly less capable. The tasks we’re now outsourcing to AI are often the same tasks that build judgement, critical thinking and expertise in the first place.

View the full article here: https://dprandco.com/mistakes-are-precious-keep-making-them/

Most brands obsess over saying the right thing. Far fewer focus on delivering it. The gap between promise and reality is...
24/04/2026

Most brands obsess over saying the right thing. Far fewer focus on delivering it. The gap between promise and reality is where trust is built or destroyed.

From McDonald’s consistency to Ryanair’s brutal honesty, to banks promising relationships they can’t sustain, the strongest brands understand one truth: expectation without delivery becomes resentment.

Matching value promise to real-world experience is one of the most underrated drivers of commercial success.

Read the full article here: https://lnkd.in/ghr2cTi6

A happy Easter from all of us at DPR&Co
05/04/2026

A happy Easter from all of us at DPR&Co

A happy Easter weekend from all of us at DPR&Co
03/04/2026

A happy Easter weekend from all of us at DPR&Co


🥁Drumroll please… Big congratulations to Marissa who is celebrating her TWO YEAR Workiversary at the ‘Co. and celebratin...
08/01/2026

🥁Drumroll please… Big congratulations to Marissa who is celebrating her TWO YEAR Workiversary at the ‘Co. and celebrating by wearing our famous Workiversary hat! 🎩🥳

We are a very lucky bunch to have you here and thank you for all your fabulous work! 🩵

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21-23 Stewart Street
Melbourne, VIC
3121

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Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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