14/08/2026
A Melbourne fashion brand swapped real models for AI-generated ones without clear disclosure, and the backlash was immediate. news.com.au asked Interlunar Media's director, Krishna Chandak, to explain why it backfired.
His answer was simple: real content consistently outperforms AI-generated content, especially in categories where authenticity and emotional connection drive the sale. It's the same principle behind every campaign we build, real content, real results, no shortcuts that cost you trust.
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