Sarah Balmer AI

Sarah Balmer AI 🔹 25 yrs helping global brands grow → now helping businesses win with AI.
🔹 6+ AI platforms built. AI Courses. Tools. Strategy.

10/05/2026

Are you AI overwhelmed?
SO many tools, but have no idea what to use?

You are in luck. I have tried hundreds of tools and this is my AI Toolkit.
The best of all the tools out there that I use in my business,
for my clients, and myself every, single, day.

Check it out.

Shhh. 🤫Did you get one?Your secret word. It's the weekend and I need to know.Because if you haven't, please read this.Im...
06/03/2026

Shhh. 🤫
Did you get one?
Your secret word. It's the weekend and I need to know.
Because if you haven't, please read this.

Imagine your phone rings.
It sounds exactly like your child.

"Mum, it's an emergency. I need money. My account is frozen, can you transfer to this one? Here are the details."

You would not hesitate.
And that's exactly what they're counting on.
Deepfakes are that good now. Voice cloning takes minutes.
And the same call could come disguised as a friend, a colleague, your boss.

Sam Altman, CEO of OpenAI, has said AI fraud is one of his biggest concerns about where this technology is heading.
So here's what you do tonight.
Go home. Call your people.
Pick a word or phrase that:

Has never been written down digitally. Ever.
Isn't a pet name, street, car, maiden name or number plate.
Is something only your circle would know (our secret word is absolutely hilarious).

Do not text it. Do not email it.
Just know it.
This is your human verification code. Use it any time something feels off.
Stay safe out there. It's going to be a brutal learning curve for a lot of people. Particularly older people. The ones who prepared will be fine. 💙
P.S. This image is AI generated

I don't trust AI.And I use it every single day.Every time AI gives me an answer that matters,I copy it into a different ...
05/03/2026

I don't trust AI.
And I use it every single day.

Every time AI gives me an answer that matters,
I copy it into a different AI.
Sometimes two.

I call it AI washing.
Not the corporate kind.
The smart kind.

One AI says something.
I check it with another.
If they disagree, I dig deeper.
If they agree, I move faster.

37% of companies already run 5+ AI models at once.
This isn't paranoia.
It's the new standard.
Takes 2 extra minutes.
Saves you from publishing the wrong answer.

Your AI is only as good as the scrutiny you give it after.
Are you doing this too? Tell me below.

28/11/2025

Your customers are searching in GPT.
That is why being visible in LLMs is so important.

Here is what you need to know 👇




27/11/2025

If you are not doing GEO, you are losing revenue.

GEO is not optional anymore!




26/11/2025

The truth about GEO You will not get a huge amount of traffic. But that is not the point. GEO is about attracting the right visitors, the ones who are ready to act.

When you are visible inside LLMs your conversion rate can double because users arrive with intent. This is where real business growth starts.

25/11/2025

Traffic from LLM search is not just different. It is more valuable. These visitors arrive with stronger intent, higher trust and a much greater chance of purchasing or converting. If your content is not GEO ready you are missing out on the most profitable audience of the future.

Watch to see why this matters.





24/11/2025

Is SEO dead?

21/11/2025

Ecommerce is about to live inside LLM search. When people can buy directly in GPT the brands that are GEO ready will sit at the top of every recommendation. If you want to be part of that future start preparing today.

20/11/2025

If you think you have time, think again. LLM driven search will dominate by 2028 and brands who start building GEO now will own the space. This is your early mover advantage.

Here is what you need to know.

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Melbourne, VIC
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