Good Talent Media

Good Talent Media Good Talent Media is a boutique media services company, providing high quality customised public rel

Good Talent Media

Good Talent Media is a boutique media services company, providing high quality customised public relations solutions to a small group of clients. We help organisations engage all media platforms with confidence, clear messages and a strong media plan. As the Principal Consultant I use my Melbourne television and radio experience to lead and manage all public relations programs p

ersonally. Principal Consultant

Founder and Director of Good Talent Media, Tony Nicholls is an accomplished journalist who has held roles over the last ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media. Tony has seen first-hand how the media landscape has evolved, changing the roles of journalists, politicians and media spokespeople. His deep experience of this demanding new digital media age places him ideally to deliver the up-to-the-minute skills and awareness required to achieve presence and results. He had the privilege of interviewing the movers and shakers of Australia… the people that shaped the news bulletins. And most importantly, he decided whose views made it on air and in what media. Tony’s recent news experience is invaluable for you because he knows the interview questions you’ll be asked, what the media wants and how to deliver an impactful message. As Director of Good Talent Media Training, Tony conducts media training personally.

Women's Community Shelters CEO Annabelle Daniel OAM joined the Sunrise couch this morning, raising awareness of coercive...
25/02/2026

Women's Community Shelters CEO Annabelle Daniel OAM joined the Sunrise couch this morning, raising awareness of coercive control and the signs to look out for.

Help is available at 1800 RESPECT 🧡

GOOD STUFF: Great to see Mornington Green Living Legacy Forest featured in Time Out Melbourne ahead of its World's Large...
20/02/2026

GOOD STUFF: Great to see Mornington Green Living Legacy Forest featured in Time Out Melbourne ahead of its World's Largest Sunflower exhibit - open to the public this weekend only! 🌻 🌻 🌻

Crises rarely arrive without warning, yet too many organisations are forced into reactive mode when it matters most ⚠️ H...
16/02/2026

Crises rarely arrive without warning, yet too many organisations are forced into reactive mode when it matters most ⚠️

Hear from Tim Costello AO, GTM's Government Engagement Lead and one of Australia’s most influential public voices alongside Sally Beerworth, GTM's Managing Director, in this FREE practical webinar where they unpack how leaders can best prepare and respond with clarity when it matters most.

Together, they’ll explore how to:

➡️ Identify and assess emerging risks
➡️ Build a clear, effective crisis response plan
➡️ Navigate reputational challenges
➡️ Lead with confidence under pressure

Designed for founders, executives, and senior leaders responsible for making tough calls when it counts.

🗓 Date: Thursday, 26th February
⏰ Time: 12:00 PM – 1:00 PM AEDT
🎟️ Register via the link below – places are limited!

🔗 https://www.eventbrite.com.au/e/from-risk-to-readiness-planning-for-a-crisis-before-it-hits-tickets-1980436234088?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

GOOD NEWS: We're teaming up with National Disability Services for the fifth year in a row.GTM has generated over $2M wor...
13/02/2026

GOOD NEWS: We're teaming up with National Disability Services for the fifth year in a row.

GTM has generated over $2M worth of earned media for the peak body, solidifying their role as the leading voice for disability service organisations in the country. Now that's good stuff.

GTM is proud to support charity Eat Up Australia with the launch of their 2025 Annual Impact Report that uncovered the c...
09/02/2026

GTM is proud to support charity Eat Up Australia with the launch of their 2025 Annual Impact Report that uncovered the concerning reality of food insecurity in our country. It found one in three children at Eat Up supported schools regularly rely on their free school lunches 🥪

Our team has landed a series of national coverage on radio, print and online (with more on the way) 🖤

The newsroom is changing, and so are the stories that cut through 💡 In our day and age, journalists are under increasing...
03/02/2026

The newsroom is changing, and so are the stories that cut through 💡

In our day and age, journalists are under increasingly more pressure. Fewer resources and faster news cycles mean the benchmark for successful pitches are higher than ever.

Join Phil Mercer (BBC) and Sally Beerworth (Good Talent Media) for this FREE webinar as they unpack what journalists are really looking for in the year ahead and why some stories make it through, while others fall flat.

Together, they’ll explore how to:

▪️ Pitch stories that align with modern newsrooms
▪️ Understand what’s driving editorial decisions in 2026
▪️ Increase your chances of cutting through the noise

🗓 Date: Wednesday, 11th February
⏰ Time: 12:00 PM – 1:00 PM AEDT
🎟️ Register via the link below – places are limited!

🔗 https://www.eventbrite.com.au/e/inside-the-newsroom-what-journalists-are-looking-for-in-2026-tickets-1980436577114?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

29/01/2026

GOOD NEWS: GTM were proud to support Wallara and Collingwood Children's Farm in sharing the story of the farm’s next chapter. The story gained strong national traction, including a feature on 9 News 🙌

Our team was thrilled to help share a story that supports both organisations to continue their work creating employment opportunities and furthering community connection 🚜 🐐

26/01/2026

PRESS HIGHLIGHT: Great to see our client Extended Stay Australasia (ESA) featured on 7NEWS, raising awareness of the shortage of long-stay accommodation in Townsville 📣

GTM is honoured to be partnering with RSPCA NSW, supporting them to further their mission of protecting and caring for a...
22/01/2026

GTM is honoured to be partnering with RSPCA NSW, supporting them to further their mission of protecting and caring for animals.

We can't wait to see what 2026 brings! 💫

PRESS HIGHLIGHT: We're thrilled to have secured a suite of national media placements for The Sports Heat Tool this month...
19/01/2026

PRESS HIGHLIGHT: We're thrilled to have secured a suite of national media placements for The Sports Heat Tool this month, across TV, radio and online!

Developed by the University of Sydney and endorsed by our client Sports Medicine Australia, the innovative digital tool allows athletes, clubs and active Aussies to instantly assess the safety of playing conditions due to heat ☀️ 🌡️

Address

120 Spencer Street
Melbourne, VIC
3000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300258995

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