Justine Spencer

Justine Spencer Brand & Marketing Freelancer

Strategy | eDMs & SMS | Paid Ads | Social Media

Where storytelling meets strategy, and creativity meets conversion. The result?

Creative by training, strategist by instinct. Justine works with brands across lifestyle, beauty, food, entertainment and e-commerce to turn scattered ideas into a sharp, story-driven strategy that resonates. With 8+ years in content and marketing, she specialises in helping brands cut through the noise by bringing clarity to their message, cohesion to their presence, and confidence to how they sh

ow up. Sharper positioning, stronger storytelling, and a brand experience that feels intentional at every touchpoint. Whether you're evolving, rebranding, or building from the ground up — Justine's here to help you know your brand better, so your audience can too.

Not every BFCM campaign needs to come with a markdown.If you’ve been putting off planning because you don’t want to run ...
20/10/2025

Not every BFCM campaign needs to come with a markdown.

If you’ve been putting off planning because you don’t want to run a big sitewide sale: this is for you.

There are other ways to drive urgency, reward early action, or make your offer feel like a no-brainer, without lowering the price.

This post walks you through 5 alternatives that still convert. Because strategy ≠ slashing.

You don’t need to slash your prices to show up for BFCM. But you do need to clarify why your product is worth someone’s ...
20/10/2025

You don’t need to slash your prices to show up for BFCM. But you do need to clarify why your product is worth someone’s time, energy, and money.

This post gives you 5 ways to help position yourself this BFCM, without lowering your price.

Plus: a peek at how brands like and@twoobs show up without chasing urgency.

If you're about to hit publish on a BFCM offer… pressure test it first.Not because you need another checklist. But becau...
19/10/2025

If you're about to hit publish on a BFCM offer… pressure test it first.

Not because you need another checklist. But because too many brands launch offers that are rushed, vague, or based on what they want to sell, not what their customer actually wants to buy.

If your offer isn’t clear, timely, or truly wanted, no amount of urgency graphics will fix it.

This post gives you 5 quick ways to proof your offer before you go live.

→ Swipe through
→ Save for your next planning session
→ Or DM me what you’ve got, I’ll tell you if it’s ready

You’re not just selling a discount. You’re selling relevance. Clarity. The confidence to say yes, right now.But if your ...
19/10/2025

You’re not just selling a discount. You’re selling relevance. Clarity. The confidence to say yes, right now.

But if your audience has to decode the offer, or squint to see the value, they’re going to scroll. Even if the offer is 40% off.

This post is a reality check: Is your offer actually making it easier to convert? Or easier ignore?

Swipe through to understand the buyer’s POV that should help you shape your BFCM offer and strategy.

Just because you’re giving something away… doesn’t mean your customer wants it.I’ve seen this happen inside big brands a...
12/10/2025

Just because you’re giving something away… doesn’t mean your customer wants it.

I’ve seen this happen inside big brands and small ones:
→ A discount no one asked for
→ A “freebie” that doesn’t feel like a win
→ A product swap that makes sense on paper, but not in practice

The result? An offer that feels costly to you, and irrelevant to them.

This post is your reality check. Because the best BFCM offers aren’t the ones that hurt your margin.
They’re the ones that make sense to your audience.

→ DM me if you're still finalising your offer want a second pair of eyes on it. 👀

Not every move is a smart one. Especially when BFCM’s around the corner and the internet is screaming “DO THIS OR MISS O...
08/10/2025

Not every move is a smart one. Especially when BFCM’s around the corner and the internet is screaming “DO THIS OR MISS OUT.” 📣

If you want to avoid the detours, the dead ends, the last-minute panics, start here. 📍

These are the mistakes I see brands make every year (and how to skip them entirely).

→ Save it. Share it. Come back to it when the chaos kicks in.

If you're feeling like you're already behind on BFCM prep, take a pause.You're not. And you don't need to scramble to do...
07/10/2025

If you're feeling like you're already behind on BFCM prep, take a pause.
You're not. And you don't need to scramble to do everything.

You need a clear plan.
One that actually moves the needle, not just checks boxes.

This is the simplified BFCM checklist I use with clients to help them stop spinning, start selling, and build a campaign that lasts longer than a weekend.

Save it, share it, or send me a DM if you want help mapping it to your product + platforms.

Let’s make this the year your strategy feels simple but smart.

If you want your BFCM content to convert, you need a funnel, not just a promo code.This isn’t about jargon.It’s about kn...
06/10/2025

If you want your BFCM content to convert, you need a funnel, not just a promo code.

This isn’t about jargon.
It’s about knowing how someone actually goes from “What’s this?” to “Add to cart.”

And that journey doesn’t happen in one post or one email.

In this post, I’m breaking down:
→ What a funnel actually is
→ Why your BFCM strategy needs one
→ And how each platform (like Meta & email) plays a role

Let’s simplify it, so you can actually build it.

→ Swipe through then DM me if you want help mapping yours out.

If you’ve only planned your sale dates, you don’t have a campaign yet.A real BFCM timeline includes the warm-up, the lau...
05/10/2025

If you’ve only planned your sale dates, you don’t have a campaign yet.

A real BFCM timeline includes the warm-up, the launch, and what happens after the sale too.
Because the post-purchase phase? That’s where long-term trust is built.
And the warm-up? That’s where your audience decides whether they care.

This post breaks it all down.

→ Save it if your campaign’s still sitting in your head.
→ DM me if you want to map your timeline without the last-minute panic.

BFCM doesn’t have to be chaotic. But it does need a plan.This post walks through what a real Black Friday campaign can l...
04/10/2025

BFCM doesn’t have to be chaotic. But it does need a plan.

This post walks through what a real Black Friday campaign can look like, not just a sale, but a strategy that builds momentum, connects with your audience, and sets you up to stay top of mind.

⭐ Save this if you’re building as you go
💬 DM me if mapping it out feels like too much to do solo

Most brands skip this part. They go straight to discount codes and Canva templates, then wonder why their campaign doesn...
03/10/2025

Most brands skip this part. They go straight to discount codes and Canva templates, then wonder why their campaign doesn’t land.

If you’re planning content before answering these questions, you’re building on guesswork:
What’s the real goal of your campaign?
What does your audience need to hear right now?
What content actually works for you, not just the algorithm?

Clarity before content. Always.

If you're stuck on any of these, don't wing it. Message me and I’ll help you map your answers. 📩

If you’re already overwhelmed by BFCM, you’re not alone. And no, you’re not behind.But if you want your campaign to conv...
02/10/2025

If you’re already overwhelmed by BFCM, you’re not alone. And no, you’re not behind.

But if you want your campaign to convert (without the chaos), you need to start with strategy.

Before you rush and open Canva, ask:
– Why am I doing a BFCM campaign?
– What’s the one offer I actually want to push?
– How will I talk about it clearly and consistently?
– What timeline makes sense for my capacity (not just the sale dates)?
– Can I actually fulfil what I’m selling?

These are the questions that separate brands who show up and succeed from brands who just post.

📩 Ready to map this out properly? Send me a DM and we’ll build your BFCM strategy together.

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