AXL Media

AXL Media An attribution-led marketing company for automotive brands. At AXL Media, every dollar is tracked, measured, and connected to real outcomes.

AXL MEDIA is the attribution-first marketing agency for automotive brands. We help you understand exactly which marketing efforts drive sales, so you can invest confidently and grow profitably.

We’re live.The new AXL Media website is here.Explore our work, our services, our client results, and the thinking behind...
11/09/2026

We’re live.

The new AXL Media website is here.

Explore our work, our services, our client results, and the thinking behind performance you can trace.

See what we do: axlmedia.com.au

Car buyer research no longer peaks during the EOFY period only. Buyers are reading, watching and engaging across Google,...
28/08/2026

Car buyer research no longer peaks during the EOFY period only. Buyers are reading, watching and engaging across Google, Meta and TikTok every day of the year and we saw this clearly play out in July.

July saw cost per lead and cost per click drop across Meta for our client group, which meant dealers and OEMs received more leads for their marketing budget, with less advertisers on the platform in July (as compared to June).

A great reminder that July and January are (and will continue to be) a great time to generate auto leads across the digital landscape.

Meta Lead Ads have been a source of new car enquiries for automotive dealers since 2015, however lead-to-appointment rat...
25/08/2026

Meta Lead Ads have been a source of new car enquiries for automotive dealers since 2015, however lead-to-appointment ratio from Meta leads can remain a dealership sore point.

Here's some optimisations that helped one dealership have their best ever result at a recent sale event.

- Retargeting; Serve your Meta ads to audiences who have already clicked on past ads and posts, visited the website or walked into the dealership previously. They are further down the sales funnel.

- Conditional logic; Use conditional logic in your lead form to qualify or disqualify potential car buyers before they submit your form.

- Enable the SMS verification feature; Enable the one-time password (OTP) verification feature to get people to verify their mobile phone number before submitting the form

And the sales event results? 155 cars sold across two sites over the sale weekend.


A rebrand for new brand purpose. Our one-sentence mission?We help auto brands grow faster through measurable, benchmark-...
10/07/2026

A rebrand for new brand purpose.

Our one-sentence mission?

We help auto brands grow faster through measurable, benchmark-driven marketing that connects every dollar spent to real outcomes.

There’s a lot of noise around digital and social in right now. Cut through the noise, and focus on the metric that mat...
07/07/2026

There’s a lot of noise around digital and social in right now.

Cut through the noise, and focus on the metric that matters.

Do you want to move inventory or control marketing costs? Are you after brand awareness or quality leads?

Here’s a post you’ll want to SAVE for what matters to your auto brand.

06/07/2026

Let's re-introduce ourselves… we're no longer Ignite Group, and you may be asking why?

After spending 11 years deploying marketing programs for over 500 auto brands across the ANZ region, we realised the industry needed better. General Managers needed transparency and understanding of which marketing programs drive appointments and repair orders. Marketing Managers wanted to take the guesswork out of performance metrics.

This is the story of a marketing agency that’s getting re-built from the ground up for auto and truck retailers, by an internal team that has worked dealer and OEM side for a combined 30 years, and now work for us.

Our CEO, Dean Meroiti, spoke with our senior team on their experience as auto marketers before joining our agency, and also sat down with our clients to better understand what needed fixing.

AXL Media - an attribution-led marketing company for auto brands.

We believe that every marketing dollar can be tracked, measure and connected to real outcomes, and we’re excited for this new chapter as AXL Media. Even more so, we're excited to work with the many LMS and CRM companies that form part of the ecosystem that enables marketing attribution.

The next chapter begins today.

At AXL Media (formerly Ignite Group), we’ve been busy curating a team that is a microcosm of the broader automotive land...
14/05/2026

At AXL Media (formerly Ignite Group), we’ve been busy curating a team that is a microcosm of the broader automotive landscape - and our latest addition has been tough to keep under wraps!

Having previously worked as head marketer for a BMW dealership in England, before spending some long years in the marketing team at Autosports Group, Sarah Fry brings a wealth of experience from the dealership marketing world.

We’re excited to start this next chapter with her on board as Senior Client Relationship Manager.

When she’s not working closely with our Porsche, Volvo and Polestar dealership clients (too name a few), she’s bending that soccer ball like Beckham with her local team.

Welcome onboard, Sarah!

24/12/2025

That's a wrap for our Top Performing Campaigns in 2025, and if there was a take away from the year, it's that consistency is key. 🔑

Merry Christmas & Happy New Year from the team at Ignite Group. We'll see you in 2026! 🎄

Address

Waterman Moorabbin, 13 Cochranes Road, Moorabbin
Melbourne, VIC
3193

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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