Dear Charlie Marketing

Dear Charlie Marketing Unapologetically good marketing for retail and ecommerce brands. Marketing Strategy | Outsourced Mar

Wondering if you're our kind of brand?⁠⁠Here’s a quick snapshot of just three of the businesses we worked with last year...
25/08/2026

Wondering if you're our kind of brand?⁠

Here’s a quick snapshot of just three of the businesses we worked with last year 👇⁠

- an online fabric retailer, textile print studio and custom textile goods manufacturer based in Sydney.⁠
⁠Cheeks - a sustainable, toxic-free paper goods brand, based right here on the GC.⁠

FeedRight Haylage - an agri-brand creating performance horse feed in the Lockyer Valley⁠

We work with brands locally and globally — from regional businesses to multi-brand retailers in major cities.⁠

Product-based brands are our bread and butter. Retail is what we know best and where we do our fave work.⁠

That said, we’ve also partnered with fitness studios, photographers, designers, tech start-ups and even other marketers over the years.⁠

If you want to join this list of legends and get Dear Charlie for your brand, hop on our email list here: https://dearcharliemarketing.com/start-here/

We’re currently closed to new client projects while our Director is on maternity leave, but our email subscribers will be the first to hear when bookings reopen (very soon).⁠



Your product descriptions are doing more heavy lifting than you think.⁠⁠They’re not just there to “describe the product”...
09/08/2026

Your product descriptions are doing more heavy lifting than you think.⁠

They’re not just there to “describe the product”.⁠
They’re there to answer questions.⁠
Handle objections.⁠
Build trust.⁠
And get someone from hmm → add to cart 🤑⁠

Without a great product description you risk:⁠
✱ missing out on that sale⁠
✱ increasing your customer service workload ⁠
✱ increasing your returns rate⁠

Small tweaks to product descriptions can have a big impact on conversion, AOV and returns, without needing to drive more & more traffic to your site (which can cost you a heap).⁠

That’s exactly what August’s email is about.⁠

We’re breaking down:⁠
✱ what actually makes a product description convert⁠
✱ common mistakes that quietly kill sales⁠
✱ how to improve what you’ve already got (no full rewrite required)⁠

👉 Get the August email and all this expert intel for free simply by signing up here: https://dearcharliemarketing.com/start-here/

Landing in inboxes the second Tuesday of the month.⁠



So, you're probably wondering who the hell I am and how did I get here.⁠⁠Lucky for you, AI is a great interviewer. 🤖⁠⁠I'...
19/07/2026

So, you're probably wondering who the hell I am and how did I get here.⁠

Lucky for you, AI is a great interviewer. 🤖⁠

I'm Charlie, director of Dear Charlie with 14+ years of industry experience under my belt. Swipe to get to know me better.⁠



Hot take: if you wait until September to think about Christmas, you’re already waaay behind.⁠⁠Not in a panic way.⁠In a "...
02/07/2026

Hot take: if you wait until September to think about Christmas, you’re already waaay behind.⁠

Not in a panic way.⁠
In a "why-am-I-doing-this-to-myself-again" way. 🤦‍♀️⁠

Peak season doesn’t need more chaos or last-minute scrambling. It needs a bit of calm, boring foresight — the kind that makes the last quarter of the year feel manageable instead of mildly unhinged.⁠

That’s exactly why July’s upcoming email includes a simple 4-week Christmas season planning checklist. Nothing fancy. Nothing overwhelming. Just a clear way to get your ducks in a row early, so future-you can crack on without the stress.⁠

It’s free.⁠
It lives inside our monthly email.⁠
And yes, I don't care what you say, it is absolutely not too early to start.⁠

👉 Join the email list here to get it: https://dearcharliemarketing.com/start-here/

Landing in inboxes on the second Tuesday of the month.⁠

Because “I’ll deal with it later” is how silly season becomes chaos season.⁠



Yep. This is a legit throwback photo from my old apartment.⁠⁠Post-it notes everywhere.⁠And a very simple prioritisation ...
08/06/2026

Yep. This is a legit throwback photo from my old apartment.⁠

Post-it notes everywhere.⁠
And a very simple prioritisation system.⁠

I was doing exactly what I’m about to share with you.⁠

Because real talk: I don’t spout marketing BS. I practice what I preach.⁠

When things feel overwhelming (in business or life), my brain needs visual clarity.⁠

✱ What actually matters right now?⁠
✱ What’s important but can wait?⁠
✱ What can safely get binned or parked?⁠

June’s email breaks down a simple hack to help you organise, prioritise and get laser-focused - especially when everything feels urgent and your brain is full.⁠

Think of it like a deep breath when you’re feeling overwhelmed.⁠

To get the email, you’ll need to be on the list. It lands on Tuesday.⁠
👉 Sign up here https://dearcharliemarketing.com/start-here/

P.S. This hack isn’t just for marketing. I use it for life too.⁠



If your to-do list feels longer than your attention span, this one’s for you.⁠⁠Most business owners don’t need more idea...
01/06/2026

If your to-do list feels longer than your attention span, this one’s for you.⁠

Most business owners don’t need more ideas.⁠

They need clarity on what actually deserves their time.⁠

In June’s email, I’m sharing the exact prioritisation tool I use when everything feels urgent, important, and mildly overwhelming. Real talk, I even use it in my everyday life.⁠

It’s designed to help you cut through the noise, stop reacting to everything, and focus on the work that actually moves the needle.⁠

✱ Zero fancy tech or know-how needed.⁠
✱ No productivity fluff.⁠
✱ No colour-coded chaos. (Although I do love a colour code).⁠

Just a simple way to decide what gets done now, what gets scheduled, and what you can feel confident to ditch or delete.⁠

It’s free, practical, and built for real business owners juggling a lot.⁠

👉 Get the prioritisation tool by signing up to the email list here: https://dearcharliemarketing.com/start-here/

Emails land on the second Tuesday of every month 😘⁠



We don’t do marketing 𝘢𝘵 our clients.⁠We do it 𝘸𝘪𝘵𝘩 them.⁠⁠What actually sets us apart isn’t flashy tactics or big promi...
25/05/2026

We don’t do marketing 𝘢𝘵 our clients.⁠
We do it 𝘸𝘪𝘵𝘩 them.⁠

What actually sets us apart isn’t flashy tactics or big promises. ⁠
It’s how we show up, every step of the way:⁠

✱ We’re honest with you - even when it’s uncomfortable⁠
✱ We’re generous with our knowledge, not gatekeepers of it⁠
✱ We’ll challenge what you want us to do if it’s not the right move⁠
✱ We explain things properly so you can trust the decisions being made⁠

That means video explainers instead of vague emails.⁠

Talking through our thinking, not just dropping the end result.⁠

Taking clients on the journey so nothing feels random or unexplained.⁠

This feedback is from a client we’ve worked with closely for the past two years. It reflects the kind of relationship we aim to build: collaborative, transparent and grounded in real understanding, not blind faith.⁠

It's why once clients find us, they stick around.⁠

No smoke and mirrors.⁠

No marketing-bro energy.⁠

Just straight-up marketing, explained properly.⁠

Quick reality check.⁠⁠If Instagram disappeared tomorrow… what would still be driving traffic to your website?⁠⁠Hit like ...
06/05/2026

Quick reality check.⁠

If Instagram disappeared tomorrow… what would still be driving traffic to your website?⁠

Hit like if you're thinking "Oh s**t". Because I promise, you're not alone.⁠

Remember Vine. Periscope. (Yep, I'm showing my age.) ⁠
Twitter (before it got all… icky). ⁠
Platforms change, priorities shift, algorithms do whatever they feel like that week. ⁠

And yet, so many businesses are still putting everything on Instagram and hoping for the best.⁠

In my opinion, May is the moment to pause.⁠

Before June hits.⁠

Before EOFY planning ramps up.⁠

Before you’re suddenly rolling straight into another year of FY goals without a clear view of what’s actually working.⁠

This month’s email includes a free mini marketing audit to help you sense-check your setup and realign priorities. It’ll get you thinking about:⁠
✱ where your traffic actually comes from⁠
✱ what’s pulling its weight⁠
✱ what needs attention before the new financial year kicks off⁠

No panic. No platform shaming. Just smarter focus. ⁠
(Plus, it'll take you less than 30mins to complete).⁠

👉 Get the free mini-marketing audit by joining the email list here: https://dearcharliemarketing.com/start-here/.

Landing in inboxes on the second Tuesday of the month.⁠



EOFY is creeping up on us.⁠⁠And if you’re feeling a bit “I know I should review my marketing… but where do I start? - th...
26/04/2026

EOFY is creeping up on us.⁠

And if you’re feeling a bit “I know I should review my marketing… but where do I start? - this is for you.⁠

Inside May's email, I’ve shared a 15-minute mini marketing audit I use to help clients quickly sense-check what’s actually pulling its weight.⁠

It’s not about rebuilding everything from scratch.⁠
And it’s not a full strategy overhaul.⁠

It’s a short, focused check-in on your marketing to help you spot what’s working, what’s not, and where your attention is best spent heading into the new financial year.⁠

Practical. Realistic. Designed to be done in one sitting.⁠
(Yes, even if you’re tired and slightly over marketing right now.)⁠

👉 Get the free mini audit by joining the email list here: https://dearcharliemarketing.com/start-here/

Landing in inboxes on the second Tuesday of the month.⁠

Make this a year you don't just pull together some random EOFY promo all slap-dash. Instead you know what's working and you have a plan.⁠



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