Dear Charlie Marketing

Dear Charlie Marketing Unapologetically good marketing for retail and ecommerce brands. Marketing Strategy | Outsourced Mar

If your to-do list feels longer than your attention span, this one’s for you.⁠⁠Most business owners don’t need more idea...
01/06/2026

If your to-do list feels longer than your attention span, this one’s for you.⁠
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Most business owners don’t need more ideas.⁠
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They need clarity on what actually deserves their time.⁠
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In June’s email, I’m sharing the exact prioritisation tool I use when everything feels urgent, important, and mildly overwhelming. Real talk, I even use it in my everyday life.⁠
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It’s designed to help you cut through the noise, stop reacting to everything, and focus on the work that actually moves the needle.⁠
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✱ Zero fancy tech or know-how needed.⁠
✱ No productivity fluff.⁠
✱ No colour-coded chaos. (Although I do love a colour code).⁠
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Just a simple way to decide what gets done now, what gets scheduled, and what you can feel confident to ditch or delete.⁠
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It’s free, practical, and built for real business owners juggling a lot.⁠
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👉 Get the prioritisation tool by signing up to the email list here: https://dearcharliemarketing.com/start-here/
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Emails land on the second Tuesday of every month 😘⁠
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We don’t do marketing 𝘢𝘵 our clients.⁠We do it 𝘸𝘪𝘵𝘩 them.⁠⁠What actually sets us apart isn’t flashy tactics or big promi...
25/05/2026

We don’t do marketing 𝘢𝘵 our clients.⁠
We do it 𝘸𝘪𝘵𝘩 them.⁠
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What actually sets us apart isn’t flashy tactics or big promises. ⁠
It’s how we show up, every step of the way:⁠
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✱ We’re honest with you - even when it’s uncomfortable⁠
✱ We’re generous with our knowledge, not gatekeepers of it⁠
✱ We’ll challenge what you want us to do if it’s not the right move⁠
✱ We explain things properly so you can trust the decisions being made⁠
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That means video explainers instead of vague emails.⁠
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Talking through our thinking, not just dropping the end result.⁠
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Taking clients on the journey so nothing feels random or unexplained.⁠
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This feedback is from a client we’ve worked with closely for the past two years. It reflects the kind of relationship we aim to build: collaborative, transparent and grounded in real understanding, not blind faith.⁠
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It's why once clients find us, they stick around.⁠
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No smoke and mirrors.⁠
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No marketing-bro energy.⁠
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Just straight-up marketing, explained properly.⁠
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Quick reality check.⁠⁠If Instagram disappeared tomorrow… what would still be driving traffic to your website?⁠⁠Hit like ...
06/05/2026

Quick reality check.⁠
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If Instagram disappeared tomorrow… what would still be driving traffic to your website?⁠
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Hit like if you're thinking "Oh s**t". Because I promise, you're not alone.⁠
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Remember Vine. Periscope. (Yep, I'm showing my age.) ⁠
Twitter (before it got all… icky). ⁠
Platforms change, priorities shift, algorithms do whatever they feel like that week. ⁠
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And yet, so many businesses are still putting everything on Instagram and hoping for the best.⁠
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In my opinion, May is the moment to pause.⁠
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Before June hits.⁠
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Before EOFY planning ramps up.⁠
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Before you’re suddenly rolling straight into another year of FY goals without a clear view of what’s actually working.⁠
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This month’s email includes a free mini marketing audit to help you sense-check your setup and realign priorities. It’ll get you thinking about:⁠
✱ where your traffic actually comes from⁠
✱ what’s pulling its weight⁠
✱ what needs attention before the new financial year kicks off⁠
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No panic. No platform shaming. Just smarter focus. ⁠
(Plus, it'll take you less than 30mins to complete).⁠
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👉 Get the free mini-marketing audit by joining the email list here: https://dearcharliemarketing.com/start-here/.

Landing in inboxes on the second Tuesday of the month.⁠
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EOFY is creeping up on us.⁠⁠And if you’re feeling a bit “I know I should review my marketing… but where do I start? - th...
26/04/2026

EOFY is creeping up on us.⁠
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And if you’re feeling a bit “I know I should review my marketing… but where do I start? - this is for you.⁠
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Inside May's email, I’ve shared a 15-minute mini marketing audit I use to help clients quickly sense-check what’s actually pulling its weight.⁠
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It’s not about rebuilding everything from scratch.⁠
And it’s not a full strategy overhaul.⁠
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It’s a short, focused check-in on your marketing to help you spot what’s working, what’s not, and where your attention is best spent heading into the new financial year.⁠
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Practical. Realistic. Designed to be done in one sitting.⁠
(Yes, even if you’re tired and slightly over marketing right now.)⁠
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👉 Get the free mini audit by joining the email list here: https://dearcharliemarketing.com/start-here/

Landing in inboxes on the second Tuesday of the month.⁠
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Make this a year you don't just pull together some random EOFY promo all slap-dash. Instead you know what's working and you have a plan.⁠
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Unpopular opinion (but I’ll say it anyway):⁠⁠Most brands are run by founders who think they know best.⁠⁠I get it. You’ve...
10/04/2026

Unpopular opinion (but I’ll say it anyway):⁠
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Most brands are run by founders who think they know best.⁠
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I get it. You’ve built the thing. You live and breathe it. Of course you have opinions. A lot of the time, they're valid.⁠
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But marketing rarely fails because of a lack of passion or care. ⁠
It fails because there’s no outside perspective.⁠
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You’re too close to it.⁠
Your customers aren’t.⁠
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This is why good strategy isn’t about being the loudest voice in the room. It’s about asking better questions, pressure-testing assumptions, and letting real customer insight (not just gut feel) lead the way.⁠
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The easiest way to bring this approach into what you're doing?⁠
Customer personas.⁠
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And before you roll your eyes and tell me you know who your customer is. I don’t mean the fluffy, made-up kind of customer avatar. I mean practical personas you actually use to make decisions. Every. Single. Day.⁠
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April’s email digs into this idea properly. The blind spots founders don’t realise they have, and why “trust your gut” is often terrible marketing advice.⁠
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I’ve shared the exact customer persona exercise I use with our marketing strategy clients... free, via email.⁠
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👉Get the workbook by joining the email list here: https://dearcharliemarketing.com/start-here/
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Dropping into inboxes on the second Tuesday of the month.⁠
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P.S. If this opinion makes you a little uncomfortable... this workbook's probably for you.⁠
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Ok, I’ll go first…⁠⁠I worked at CRUK (Cancer Research UK) a decade ago, but the impact it’s had on how I do marketing ev...
05/04/2026

Ok, I’ll go first…⁠
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I worked at CRUK (Cancer Research UK) a decade ago, but the impact it’s had on how I do marketing every single day is immeasurable.⁠
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Why? It really boils down to three things I still carry with me.⁠
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1. Customer-focused marketing.⁠
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Properly customer-led thinking. Creating customer personas for every new product, campaign or development. I use personas daily in my work, but over time I’ve refined how I build them and how I help clients truly understand their customers (and create their own). This image is a real-life snapshot of us workshopping new personas back in 2016.⁠
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2. Agile ways of working.⁠
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I don’t follow every framework to the letter, but the principles stuck. Working iteratively. Continuous feedback loops. Real-time, collaborative communication across teams. It’s directly shaped how Dear Charlie works with clients today.⁠
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3. User testing.⁠
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Testing assumptions before building anything big. Creating quick, low-tech prototypes. Getting real feedback early. This mindset has heavily influenced how I plan marketing campaigns, and experience has shown me it simply works better.⁠
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👉 If you want my customer persona workbook, the exact one I use for strategy clients, I’m sharing it totally free in this month’s email.⁠
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Emails land on the second Tuesday of every month. Sign up here: https://dearcharliemarketing.com/start-here/
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Now it’s your turn…⁠
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What’s something you learnt once that still shapes how you work today? 👇⁠
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Personal marketing bugbear incoming.⁠⁠If you only fix one thing in your email marketing, let it be this.⁠⁠Beautiful emai...
08/03/2026

Personal marketing bugbear incoming.⁠
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If you only fix one thing in your email marketing, let it be this.⁠
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Beautiful emails designed entirely as images might look great…⁠
but they quietly wreck your results.⁠
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Inbox placement. Accessibility. Load times. Click tracking.⁠
All compromised when design comes before marketing fundamentals.⁠
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This is something I see all the time.⁠
Well-meaning graphic designers creating gorgeous emails with zero understanding of how email actually works as a channel. Or business owners chasing “perfectly on-brand” emails without realising the broader impact.⁠
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No shade. Just facts.⁠
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And yes, this is one of the hills I’ll happily die on.⁠
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Tomorrow’s email goes deep on this.⁠
Why image-only emails cause issues, what actually matters instead, and how to strike the balance between emails that look good and perform.⁠
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👉 Want it? Join the email list here: https://dearcharliemarketing.com/start-here/

Landing in inboxes Tuesday.
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Pretty emails are nice.⁠
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Emails that land, load and convert are better 😉⁠
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“𝘞𝘩𝘺 𝘤𝘢𝘯’𝘵 𝘐 𝘫𝘶𝘴𝘵 𝘴𝘦𝘯𝘥 𝘦𝘮𝘢𝘪𝘭𝘴 𝘮𝘢𝘥𝘦 𝘶𝘱 𝘦𝘯𝘵𝘪𝘳𝘦𝘭𝘺 𝘰𝘧 𝘪𝘮𝘢𝘨𝘦𝘴?”⁠⁠It’s one of the most common questions we get from clients.⁠⁠...
01/03/2026

“𝘞𝘩𝘺 𝘤𝘢𝘯’𝘵 𝘐 𝘫𝘶𝘴𝘵 𝘴𝘦𝘯𝘥 𝘦𝘮𝘢𝘪𝘭𝘴 𝘮𝘢𝘥𝘦 𝘶𝘱 𝘦𝘯𝘵𝘪𝘳𝘦𝘭𝘺 𝘰𝘧 𝘪𝘮𝘢𝘨𝘦𝘴?”⁠
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It’s one of the most common questions we get from clients.⁠
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And look, we get it.⁠
Emails built from live-text and images don’t always win the aesthetic awards.⁠
They’re not as glossy. ⁠
They don’t look like Instagram posts.⁠
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But, email doesn’t play by Instagram rules.⁠
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This month’s email breaks down the why behind that question: clearly, honestly, and without turning it into a lecture. No PDF. No guide. Just the know-how, straight to your inbox.⁠
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If you send emails for your business, this is one of those fundamentals that’s worth understanding properly (even if it means sacrificing a bit of ✨aesthetic✨ along the way).⁠
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The email drops on the second Tuesday of the month.⁠
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👉 Get it by joining the email list here: https://dearcharliemarketing.com/start-here/
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Inbox first. Always. ⁠
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In late 2025, we worked with awesome GC brand .cheeks across both marketing strategy and delivery.⁠⁠A big focus during t...
22/02/2026

In late 2025, we worked with awesome GC brand .cheeks across both marketing strategy and delivery.⁠
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A big focus during that time was email marketing (more on that another day) and SEO. We’re big believers that SEO is a no-brainer to focus on for small businesses, and it’s only become more important as AI-generated summaries have started changing how people interact with search results.⁠
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Eco Cheeks’ website was already in a strong place after a recent relaunch. Our role was to support the internal team to tighten things up further, with a series of small, intentional technical improvements before we headed into maternity leave.⁠
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Think:⁠
✱ clearer internal linking⁠
✱ cleaned-up metadata⁠
✱ better-optimised image sizes⁠
✱ stronger Core Web Vitals (aka how well the site technically performs)⁠
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No shiny hacks.⁠
No dramatic rebuild.⁠
Just getting the fundamentals right.⁠
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The outcome?⁠
👉 93% website health (considered excellent).⁠
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Swipe through to learn simple improvements you can apply to your own website to support SEO, without overcomplicating it.⁠
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