28/07/2024
When Dawah, design and creativity come together.
Alhamdoulilah I was blessed to present on the creative industry in Istanbul.
In the presentation I explained the creative strategies Prophet Ibrahim (as) used in his calling people to Allah.
All the prophets before him called people to allah by speech, except Ibrahim (as), he used, for the first time, UX design (User Experience).
If you remember in the story, the Creative Prophet, while his people went out of town, he smashed all the idols they worshipped except the biggest one, then he hung the axe on the shoulder of it. When his people came back and saw their idols smash, they said “who smashed our idols??!!” He replied “the big one, ask him” they then said “you know they cannot speak” he then replied “Then how can you worship things that can neither speak or see. They can’t even protect themselves. Have you all lost your minds?”
They were silent, knowing that Ibrahim had made a valid point.
Allah teaches us to use all permissable methods to convey his message in the most effective ways, including creativity.
Now is the time our Ummah becomes creative!