26/08/2026
BRAND IDENTITY DESIGN - Tools Down Heads Up
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This is one that I am super proud to have worked on! Moe Racing Club engaged me to create a Brand Identity Design for a new program they were creating ‘Tools Down Heads Up’. The program aims to support the mental health, emotional resilience, and life skills of apprentices and trainees through quarterly wellbeing breakfasts - combining food, connection, and learning.
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The logo reflected the essence of the project - putting tools down / work aside and creating conversation around mental health. The style chosen was contemporary and engaging for the younger target audience and linked to the rest of the brand through colour selection, typography and icons created.
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Since the programs introduction it has been awarded the Regional Mental & Social Wellbeing Award at the 2026 Community Clubs Victoria Awards as well as attracting some big name guest speakers. A big congratulations Moe Racing Club and all involved!
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Moe Racing Club
TOOLS DOWN, HEADS UP