Zen Creative Solutions - Strategic Communications & Marketing Consultants

05/01/2022

When we're working with martial arts, dance and recreational activity studios, the most common goal owners/operators mention as their priority is 'more students'.

It's not quite that easy, though (but it's also certainly not that hard).

For example, in December, we worked with a dance school to help them generate 50+ trials and holiday program bookings, and assisted a martial arts school in generating more than 30 trials across their various programs.

A lot of school owners will start by looking at their marketing, but that is only one tactic in your overall strategy.

As you move into 2022, here are some questions to ask yourself, while remembering you do not need to sacrifice the quality or integrity of what you to do acquire new students.

❓ Does your website give relevant information for prospective students (ie is the copywritten for leads, or is it too heavily focused on the martial arts specific information)
❓ Is your enquiry process easy. Can the prospective student simply book in via your website? Can they get further information within 2 clicks?
❓ Is your CTA and Offer strong enough? What are you offering?
❓ Is your booking and follow up process automated?
❓ Do you have your onboarding process perfected so that your prospective student transitions to enrolled student smoothly?

If you need help asking these questions, and finding the answers, then we'd love to have an obligation-free chat.

Find out more at https://zencreativesolutions.com.au/services/ -martialarts

21/12/2021

We'll be taking a short break over the holidays, but we'll be back soon!

We wish you a Merry Christmas, Happy Holidays, and a Happy New Year.

01/12/2021

It's been amazing to work with the Spanish Australian Preschool and Bilingual Schools Australia to help realise their dream of delivering the AEYLF in a bilingual (Spanish/English) and cross-cultural environment.

It's exciting to see their new educational centre coming along, and we wish them the best for 2022.

10/11/2021

Who do we work with? Martial arts, fitness and recreational businesses.

We’re here so you can focus on doing what you do best: running your school or studio and teaching the next generation of students (or yogi, dancers, gymnasts)! You wouldn’t have anyone just teaching your class, and you shouldn’t just have anyone doing your marketing.

Marketing your school or studio is essential to survive and grow, but you don’t need large budgets and complicated campaigns. It’s about understanding what your marketing goals are — just like you understand your students’ — and setting the right strategy. We’ve tried and tested a variety of formulas, and we know what works.

What do our clients say?

'We approached Zen Creative Solutions having no idea what a website could do for our business. Reece went above and beyond our expectations and provided the exact website we wanted much cheaper than we had anticipated. His personal service ensured he knew our requirements and we knew all options available. Being able to integrate other solutions such as online ordering and members only areas so affordably has made us extremely happy customers. We highly recommend Zen Creative Solutions.'
~ Matt & Susan Edwards - Head Instructors, Kalgoorlie Karate Academy

Find out more at https://zencreativesolutions.com.au/services/

01/11/2021

ZCS is all about partnering with strategic thinkers in order to design creative solutions, so it was great to catch up with Andrew again from The Local Business Network - Canberra. If you're interested in building your business with new strategies, then reach out to TLBN and Andrew.

A little while ago, now (before the lockdowns - we were only able to catch up again this week) I met Reece Cummings.

Reece has an interesting mix of businesses. For a number of years now he has run a martial arts studio - Karate Canberra. In the course of running that, and with a decade of working in the marketing and communications field, he developed skills in marketing, and more generally in corporate communications, internal as well as external.

He started giving the benefit of that knowledge to students and corporate clients, and founded Zen Creative Solutions just last year as a full-time commitment. Through ZCS, Reece offers advice on marketing and communication strategies for companies who need to boost the effectiveness of their brand to serve their company objectives, as well as tuning sales processes, internal relationships and any other aspects of communication that affect performance (and isn't that all of them?). He partners with specialists in other areas to deliver a complete package of communication success. You can find him on Facebook at Zen Creative Solutions, or at https://zencreativesolutions.com.au/

Please message me if you have a business story that you would like to share. 👉 m.me/tlbncanberra