Detonate Digital

10/01/2023

People prefer 'Familiar' over 'Better'

This is the Familiarity Principle (or the Mere Exposure Effect), and it has huge implications for your social media marketing and lead generation.

Show up frequently and consistently to build an audience of people that know you, like you, and trust you.

And they will prefer to deal with you than your competitor.

11/12/2022

What is the real estate market going to look like next year?

Will there be more interest rate rises?

Will prices fall?

How responsible is the media for market sentiment?

Sure, it matters, but there's nothing you can do about it.

Control what you can control.

Get your marketing on point.

Be all over social media.

Be authentic and interesting.

Don't be afraid to put your beautiful face on video.

Have a great offer.

Automate your lead nurture.

Call your leads immediately.

Hustle, hustle, hustle!

Do it now.

14/11/2022

💥 That Monday morning feeling when you check your client's ad accounts and leads are rolling in

14/10/2022

14/09/2022

I can get you leads, but what will you do with them?

One of the most critical factors in a lead becoming a customer is how quickly you can respond to them.

If you haven't responded in 5 minutes, the chances of converting them into a customer (for illustration let's call that an appraisal) drop by 80%.

I know, I know ...

You're probably too busy dropping flyers into letterboxes, making cold calls or knocking on doors ...
.. and can't just drop everything to respond to every new lead immediately.

This is exactly why I set up an automated sequence to respond and reply to any new leads as soon as they click on your ad.

Then send you a notification.

You're welcome.

07/09/2022

Coffee = Outcomes

23/08/2022

Better done than perfekt!

22/08/2022

Here's the truth about generating leads in the real estate space ...

A steady flow of hot, qualified leads is a result of investing in data, testing concepts and not letting our emotions get in the way.

Digital Marketing is a science.

So we must think like scientists.

Test your hypotheses (headlines, copy, images, landing pages, offers) and let the data tell you what works and what doesn't.

You might get leads straight away ... but more likely the leads you really want will be a result of testing.

Be patient, be persistent, and be open to the truth that data tells.

08/08/2022

What a pleasure it was to meet this gentleman this morning.

Russell Watkins is a real estate agent for Local Realty Group in the beautiful Brisbane suburb of Manly.

He's not your average agent. You won't catch him wearing a suit, preferring to be his authentic, down-to-earth self.

We had a great chat over coffee about growing his real estate business.

Thanks mate. It was a pleasure.

02/08/2022

Supposedly leaving your work shoes on all day is a great productivity hack for when you're working from a home office.

I might try it with pants on tomorrow 🤔