13/01/2022
So youâve got yourself an impressive Instagram or page, youâre posting regularly but the sales are still not streaming in? đ€·ââïž
Let me give you a few reasons why you need a website to go with that kickass social accountâŠ
đGoogle Traffic!:
Without a website, youâre not showing up on Google (or any other search engines for that matter). Search engines are by far the most widely used way consumers research to purchase. So without a website, youâre not getting your piece of that pie.
đTrust:
Most consumers will do further research into a businessâ credibility by checking out their website before making a purchase.
Having a website goes a long way towards reassuring your potential customers youâre legit. Which means more sales for you, yay! đ
đInformation sharing:
A website should be a central point where you store and expand on all of your important information.
You can use it to write great blog posts about the things that matter to your business therefore increasing your chance of being found by customers (see point 1).
Got more to say on a topic than can fit in an Instagram post? Direct readers to your blog!
đOwnership:
As much as we love social media the truth is, you donât actually own your profile. If Facebook decided to shut down your account tomorrow they could!
A website is yours and you have complete control over it.
đEngagement:
Consumers generally only interact with your social media content for a few seconds. If you can get those consumers onto your website you have their full attention. More attention = more sales! đ
These are just some of the many great reasons to have a website for your business.
Depending on your website needs, there are many great DIY builders out there (e.g Squarespace, Shopify & Wix).
But if your business needs a customized experience and functionality the DIY builders donât offer, consider hiring a web developer to save yourself headaches as your business grows
