Oraco Agency

01/12/2025

Join us and 16 other women in business for our final event of the year!

We’re wrapping up an incredible year of connection, collaboration and women supporting women… and our final We Rise Networking Mornington Peninsula event of 2025 is happening next Thursday! 💛

This one’s extra special. We’re celebrating the wins, the lessons, the friendships and everything this community has created together.

📅 Thursday 4 December
⏰ 11:30am - 2:00pm
📍 Casa de Playa, Mornington
🎟️ Tickets are just $30!

✨ Guest Speaker: Our very own Director, Jessica Humphreys!

Topic: How to Connect With Your Audience in a Cluttered Online Space

Jessica brings 15+ years of experience helping businesses find clarity, understand their audience and strengthen their message. She mentors small businesses every week, and her practical, strategic approach is exactly what we all need heading into 2026.

You'll learn simple, effective ways to:

• stand out authentically online
• connect with the right people
• refine your message
• build genuine relationships through content that resonates

✨ Big love to our event sponsors!

This event is made possible thanks to our generous local businesses who continue to back this community.

• Jessica Mak - Blüte Sound Bath Meditation & Therapy (https://www.bluetesoundtherapy.com/)
• Sarah Bruce - Self Sovereignty Advocate (https://sarahbruce.com.au/)
• Laura & Rebecca - La-Bek Australia (https://la-bek.com.au/)
• Oraco Agency - Gift bags for all attendees (https://oraco.com.au/)

Thank you for keeping our community thriving 💛

✨ Come celebrate the end of 2025 with us!

Grab your ticket via the link below and feel free to tag your women in biz friends who’d love to join.

https://www.eventbrite.com.au/e/women-in-business-mornington-peninsula-we-rise-networking-tickets-1967246105057?aff=LeanneNicholson

26/09/2025

Purpose sits at the heart of everything we do. Since our inception, we’ve invested more than $15K into initiatives that create lasting impact.

Our contributions span First Nations reciprocity through Pay The Rent, support for 1% for the Planet certified organisations, carbon-neutral programs, and funds raised through our Trierra Earth Day festival.

All of this is made possible through the support of our clients and community. Every project we deliver fuels not only brand growth but also positive change for people and planet.

That’s purpose (Ikigai) in action.

25/09/2025

From November, we’ll have availability for branding and marketing strategy sessions with our Director, Jessica again 🔥

While we count down, here are some words from our incredible clients who’ve already been through the process.

In these sessions, you can dive into brand positioning, audience clarity, messaging, tone of voice, content planning, marketing priorities, and growth opportunities tailored to your business.

Spots fill fast, so if you'd like to secure your spot with Jessica, get in touch at our website below 💌

Our Senior Strategist, Becci, is also available for 1:1 sessions. With over 20 years of experience across the UK and Australia, Becci brings deep expertise in helping businesses refine their marketing strategy and unlock new opportunities.

www.oraco.com.au

16/09/2025

We went along to F**k Up Nights in Melbourne recently and it was such a refreshing reminder that every business, no matter how polished it looks on the outside, has a trail of mistakes behind it.

A room full of heart-led leaders, confession walls, spontaneous dance breaks… and stories that reminded us why mistakes matter.

Hearing from powerhouse guest speakers like Husna Pasha, and the brilliant MC Kim Payne, was a reminder that mistakes aren’t the opposite of success, they’re often the foundation of it.

In the last five years at Oraco, we’ve made our fair share too.

Wrong hires. Wrong offers. Wrong timing.

But those moments are what shaped us. They forced us to rethink, rebuild and ultimately become stronger.

Here’s to the wrong turns that lead us to the right places 🖤

12/09/2025

We build, nurture and evolve brands.

From branding and strategy to social, campaigns and websites, we work where creativity and purpose collide.

We’ve got a few spots opening for new digital marketing partnerships next month.
If you’re ready to grow, let’s talk 💌

www.oraco.com.au

28/07/2025

Happy Birthday to our brilliant Senior Strategist, Becci! 🎉

With over 20 years of experience across B2B, B2C, Government and NFP, Becci brings depth, direction and sharp thinking to every strategy she shapes. Whether she’s leading a brand refresh, advising on digital transformation, or helping clients justify spend with real business results, she does it all with calm confidence and a big-picture lens.

Becci keeps us grounded, makes us laugh when we need it most, and shows up with warmth and generosity every day. She’s a sounding board, a steady hand, and a wonderfully dedicated dance mum to her girls. Balancing it all with grace and a wicked sense of humour.

We’re so grateful to have Becci on the Oraco team. Happy Birthday 💜🥂

18/07/2025

It's been 3 months since our co-founder, Leanne, stepped into the role of .rise.networking Mornington Peninsula Coordinator and it's been an absolute pleasure supporting our local community.

There’s something pretty special about stepping into a room full of women who get it ❤️

Women who are juggling businesses, dreaming big, navigating challenges and showing up for themselves and each other.

That’s what We Rise is all about. Real connections, honest conversations and a space where promoting your business doesn’t feel awkward, it feels supported.

We're so excited for our next event! It’s on Thursday 31st of July in the atrium at Casa de Playa in Mornington.

We’ll be joined by local Business Coach, , for a powerful session on goal setting that actually works!

We can’t recommend Kirsty highly enough. If, like us, you’ve been to one of her workshops, you’ll know this is one not to miss! 😍

Tickets are already selling fast, so head to the link below to find out more and grab your ticket!

https://www.eventbrite.com.au/e/women-in-business-mornington-peninsula-we-rise-networking-tickets-1442994578629?aff=LeanneNicholson&utm_content=sked_6870762a6ddb1e7f37c3136e&utm_medium=social&utm_name=sked&utm_source=instagram

15/07/2025

Words that connect convert 💬

If your content isn’t resonating, storytelling might be the missing link.

In our latest blog, we unpack how powerful copywriting goes beyond features and taps into emotion, relatability and real human moments.

Read more here:
https://oraco.com.au/the-importance-of-storytelling-in-copywriting/

11/07/2025

If you’ve spent any time online in the last few weeks, you’ll know Network 10 is deep in damage control. What was intended to be a bold brand refresh has quickly become a PR mess, with long-time audiences calling out the network for poor communication, abrupt changes and what many feel is a disregard for viewer loyalty.

It was confirmed that the upcoming season of Survivor: Australia v The World will be Jonathan Lapaglia’s final stint as host. And fans are not taking the news quietly 🔥

From Instagram comment sections flooded with heartbreak emojis to Reddit threads, Facebook posts and Facebook memes mourning the departure of ‘JLP’, the tribe has spoken, and they’re not impressed 💔

Many are calling the move a ‘blindside’ (ironically), while others are vowing to boycott the show altogether.

As a branding and communications agency, we’re always curious about how rebrands play out, not just in a visual sense, but in how they’re communicated. And Network 10’s handling of their wider rebrand, and this specific change, is a cautionary tale in what not to do.

We're not here to say a brand shouldn't evolve. Change is necessary. But needs to be done with your audience, not to them.

In our latest blog, we discuss where Network 10 missed the mark and where other businesses can learn.

Read more here:

https://oraco.com.au/what-network-10s-shake-up-reveals-about-brand-loyalty/

16/05/2025

Just when you thought your business had gotten on top of the 67 different social media apps, Instagram has gone and launched their latest project - Instagram Edits📱

Built to rival TikTok's CapCut, Edits is your one-stop shop for creating Reels for Facebook and Instagram.

But how is it different to CapCut, and why should you add another app to your business's repertoire?

Read our latest blog to find out more.


https://tinyurl.com/3dajh57u?utm_content=sked_6825953cd560ef0929b57aa3&utm_medium=social&utm_name=sked&utm_source=facebook

01/05/2025

✨ Welcome back, Becci! ✨

We’re thrilled to share that Becci has rejoined the Oraco team as a communications strategist and consultant!

A pivotal part of our early story, Becci helped shape Oraco into what it is today. With nearly 20 years of experience across the UK and Australia, she brings a wealth of strategic marketing, digital transformation and communications expertise.

Becci’s leadership, creativity and passion for problem-solving make her a powerhouse addition to our team once again. We couldn’t be more excited for what’s ahead.

Becci will begin working on client projects from June 1st, so keep an eye out for her popping up in your inbox or joining meetings soon 👀

28/04/2025

Big news for our local Morn Pen crew 🤩

Our co-founder and creative director, Leanne, is the new We Rise Networking coordinator for Mornington Peninsula 🎉

If you're a woman in business looking for inspiring convos, honest chats about business and real connection (without the stiff networking vibes), this one’s for you!

The first event will be at the end of May at Casa De Playa in Mornington. Stay tuned for details!

𝘐𝘕𝘛𝘙𝘖𝘋𝘜𝘊𝘐𝘕𝘎 𝘖𝘜𝘙 𝘓𝘖𝘊𝘈𝘓 𝘊𝘖𝘖𝘙𝘋𝘐𝘕𝘈𝘛𝘖𝘙 ♡

Please help us welcome our new local coordinator for the MORNINGTON PENINSULA, VIC region Leanne Nicholson.

Meet Leanne, the co-founder and creative director of Oraco, a Peninsula-based branding agency.

Leanne is a visionary brand strategist and designer with 17 years’ experience across diverse roles. Her career has been defined by a passion for storytelling and a belief in the power of branding to drive positive change - connecting values-led brands with conscious consumers.

Her creative journey began in graphic design, but it’s Leanne’s drive for growth that expanded her skills across print, web, content and marketing. This uniquely holistic perspective allows her to lead cross-disciplinary teams and bridge the gap between strategy and ex*****on.

Beyond client work, Oraco delivers business mentoring, workshops and strategic guidance to help founders grow with purpose. These initiatives, alongside Leanne’s broader advocacy for sustainability and community, reflect her commitment to guiding clients through brand journeys that are both meaningful and measurable.

Leanne is excited to deepen her community connection through her new role as coordinator. She looks forward to supporting like-minded women, sharing knowledge and contributing to a space where purpose-led businesses can rise together.

Please help us make Leanne feel welcome!

And if you're a Woman in Business in Mornington Peninsula, be sure to add yourself to the local networking group.

http://www.facebook.com/groups/werisenetworkingmorningtonpeninsula