http://www.raisondetrecreativeco.com/contact

Raison Detre Creative Co, Mount Gambier (2026)

07/09/2023

These beautiful set of icons were designed for the Vanity rebrand.

Opulence, calm and luxury to suit the positioning of the business and to match the mood of the rest of the rebrand aesthetic, which also including renaming of the salon.

These are so versatile for packaging, instagram highlights, stickers, for use on socials. Even blown up large as graphic elements for backgrounds of posts and print. Yet all tieing back to the main logo.

Which one is your favourite?

03/09/2023

Tbh I’ve never seen it this way before 🤷🏻‍♀️

I’ve been contemplating recently what seems to tie my successful brand identity clients together.

A common thread 🪡 truely has been their mindset and personal confidence as a biz owner and not just when it’s a “personal brand”.

Feedback that testifies to a shift in them personally. Their pure excitement, a “spring in their step”… “happy dance”…

It makes me so so happy for them!

Post a 😊 in comments if you have have experienced a boost like this in your business 👇🏼

03/09/2023

Tbh I’ve never seen it this way before 🤷🏻‍♀️

I’ve been contemplating recently what seems to tie my successful brand identity clients together.

A common thread 🪡 truely has been their mindset and personal confidence as a biz owner and not just when it’s a “personal brand”.

Feedback that testifies to a shift in them personally. Their pure excitement, a “spring in their step”… “happy dance”…

It makes me so so happy for them!

Post a 😊 in comments if you have have experienced a boost like this in your business 👇🏼

29/08/2023

🌞 Say yes to custom branding by summer and say goodbye to frustrating DIY you’ve been battling this winter.

Ok so today was 20• here in the south but it felt waaaarm after many freezing frosty months. It got me excited for summer with my little girls and school holidays.

I really value 2 things about my business;
1. Giving custom branding projects the space they need to fully brew, flourish and finish

And

2. Being a present mum.

The reason I’m flagging this on a winters night as we head into the last week of August is that if you’ve been on the fence about investing in your business with the full brand identity it’s earned and deserves, it’s a great time to reach out.

You’ll head into summer, like a brand swanning down the beach all fresh and confident like the Girl from Ipanema, fully kitted out and getting all the eyes, and I’ll head into the end of the year knowing I’ve helped two more amazing businesses.

Now booking
Sept - mid Oct ✅
Mid Oct- Dec ✅

23/08/2023

Giving up money and security is hugely scary for anyone.

Starting, restarting, redirecting yourself, all scary.

Especially when it is also paired with going "out on your own", finally "doing the thing" and "following your dreams".

I know what it is like though to feel so excited and confident deep down that you're going to make it work.

I hope me sharing my story is a boost and reminder for you today that lean fully into your story and your Reason for Being. That, and positioning yourself to be seen and heard are the best tools for building a brand.

If you'd like help with branding that resonates profoundly with your audience's feelings and ambitions, get in touch. I've got 3 spots left for 2023 for full Brand Identity work.

11/08/2023

Complimenting a brand with personality filled illustration.

Here is one of my favourites for

Each character personifying a regular at Metro, their day punctuated by a good latte, a lunch with friends, a Friday night dinner with family. I like this guy, smile on his face with a takeaway, a good stride in his step.

10/08/2023

Good feelings, food and Kefi.

Over a few coffees and almond croissants 🥐 with Toni from Metro, while methodically yet conversationally going over the questions I ask in my strategy process, the same themes kept coming up. And I was all ears!

It revealed:

- The rebrand needed to feel warm, the logo; organic (nothing too straight on the edges) and friendly / inviting / welcoming (just like Metro)

- It was to include the Greek Key because of the symbolism and heritage it held

- the copy taglines were to capture "Kefi" which is now featured in a blurb on the menus (it was a story that deserved to be told)

- I wanted the logo to feel sophisticated but a little "wiggly", which I achieved with custom lettering with roughing up the edges with a fineliner

Now i'm craving almond croissants

If a meaningful rebrand is what your business needs, i'm looking to fill 2 spots before 2024 and would love to hear from you - head to my bio and click that link!

* again a big thank you to for the heartfelt, warm and strategic copy writing on this project, so beautifully done, chefs kiss *

09/08/2023

I don’t mean to make this about me but… Metro was an “on brand“ rebrand for me. Let me explain why working with Metro was beyond a great client transformation…

💌 Toni, the founder of Metro, is someone who emphasises Raison Detre so working with her was such a joy

🪢 Toni loves verbal identity, you live it and you speak it! So working on a brand strategy just flowed! It was all about asking all the right questions, collating and distilling it all into a tasty concoction

🤌🏼 creating illustrations to strengthen the story telling flowed like the stories

🫶🏼Metro is such a well loved business with such an incredible community of staff and regulars, as well as strangers who instantly connect

🥨it’s so arty, if you’ve been there you know!

🍝I love their food, BONUS

More to follow on this brand, I’m enjoying sharing it with you!

08/08/2023

Versatile and full of stories! The brand illustrations for were inspired by the community of Metro, it’s staff and friends, a brand about people and connections. There honestly was so much to draw.
So brand patterns for Metro, what are they being used for? Currently on socials as backgrounds and as borders on menus. Into the future as shop wraps and printed products, even aprons! The options are definitely many for this personality filled brand to utilise!
🧡
I want a Metro tote bag like this - what about you!?

08/08/2023

🔧I need YOU to help me craft the best workbook for you!📒

I am currently cooking up a free downloadable work book based on my signature method to get to the heart my clients brand. 💌

The reason I work this way is;

- I want to make a difference with my design expertise
- I always want to guide my clients to be excited about their Raison D’être
- to create design that works from the clients WHY
- it avoids trends, creating classic
- is a sustainable investment
- it isn’t purely aesthetic (cos trust me your tastes will change!)
- it connects big time with your clients, emotionally and subconsciously
- gets to the need and less about the want
- gives you a result that both you and your market will want!

This free workbook for you will help you with some clarity in your business, meeting you where you are at, even if you’re not ready to invest in branding, are starting out or are established and just want to pull your thoughts together!

It will also give you a sticky beak into what it’s like to work with me!

So, what are some of the things you’d like clarity on? Whether in your brand strategy and how that relates to your visual identity?
I’ll include it in my free workbook!

I’d also love for you to DM and let me know you’d like a copy!

Image by me in MidJourney

27/06/2023

I've heard it said “I don’t really need design for my business I just want to get going”. While it's tempting to jump right into business without any direction as where you are taking your brand, visually and strategically, it's important to recognise the impact this will have on success.

What is it costing you to NOT get your branding done properly, right now? In terms of loss of customer enquiries, your stress and wasted time etc?

Or have you been playing around with your own design for 6 months and not settled on a single thing, hence just not launching yet?

Design plays a pivotal role in attracting customers, building trust, and standing out in a sea of same-same. Investing in professional design sets you on the path to long-term growth and profitability. Don't underestimate the power of visual appeal in making a lasting impression- being utterly memorable.

Did any of the slides hit home for you/speak to you? Comment below or DM me.

27/06/2023

I've heard it said “I don’t really need designs for my business I just want to get going”. While it's tempting to jump right into business without any direction as where you are taking your brand, visually and strategically, it's important to recognize the impact this will have on success.

What is it costing you to NOT get your branding done properly, right now? In terms of loss of customer enquiries, your stress and wasted time etc?

Or have you been playing around with your own design for 6 months and not settled on a single thing, hence just not launching yet?

Design plays a pivotal role in attracting customers, building trust, and standing out in a sea of same-same. Investing in professional design sets you on the path to long-term growth and profitability. Don't underestimate the power of visual appeal in making a lasting impression- being utterly memorable.

Did any of the slides hit home for you/speak to you? Comment below or DM me.

Raison Detre Creative Co

07/09/2023

03/09/2023

03/09/2023

29/08/2023

23/08/2023

11/08/2023

10/08/2023

09/08/2023

08/08/2023

08/08/2023

27/06/2023

27/06/2023

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