Sandy Taylor

31/05/2026

If there's one thing that I've learned when working on complex website projects for associations, not-for-profits and local government organisations, it's that handover isn't the finish line. It's the start of the part of the project that matters the most.

Graphic: https://wildflowersocietywa.org.au/

26/05/2026

One of the questions I get asked most often when I'm working with organisations that have a lot of content — members, events, species, businesses, officials — is why I build the content as a Custom Post Type rather than just creating pages with links to PDFS.

Here's the short answer.

Pages are great for content that lives on its own — your About page, your Contact page. One-offs.

But when you have a collection of similar things, where every item has the same kind of information attached to it, pages start working against you.

Say you have 200 plant species on your website. If each one is a page, and you want to change the layout — add a new field, shift something around — you're editing 200 pages.

Build it as a Custom Post Type and you change the template once. Every item updates automatically.

You also get the ability to filter, search, and display that collection dynamically. Sortable lists. Related content. A calendar of events that actually knows which organiser is running each one.

It's the difference between a filing cabinet with a consistent structure and a pile of loose documents. Both hold the same information. Only one of them is manageable at scale.

If your website is starting to feel like the second one, it might be time for a conversation.

Graphic: https://experienceperthhills.com.au/find-events/

24/05/2026

Some websites are straightforward. A clean brief, a clear scope, a handover and the project is done.

But some organisations aren't like that.

They have years of accumulated data they can't afford to lose. Multiple stakeholders with different levels of tech confidence. Teams who need to actually use and maintain the site after launch - not just receive it.

That's the kind of project I've spent the last few years doing.

Local government bodies, associations, not-for-profits - organisations where the website has to work hard for a lot of different people, and where the build process needs to work around how the organisation actually operates.

If you're part of an organisation like that and you've been putting off a website project because it feels too complicated - I'd love to have a conversation.

Graphic - https://experienceperthhills.com.au/

22/05/2026

This sums up my experience in business over the course of 13 years to a tee. Would you say it's true for you too? Figuring out how to do this in an AI context is the new challenge that we're all trying our best to figure out.

Courtesy Scott D. Clary

15/05/2026

This morning, a post from Scott D. Clary talking about how people are worrying needlessly about AI replacing them, got me thinking.

This was his post https://www.facebook.com/share/p/1CQVHR38PG/ and these are my thoughts about it.

https://sandytaylor.com.au/the-freeze-response-what-ai-uncertainty-might-actually-be-doing-to-the-creative-services-market/

03/05/2026

Why your website matters more than ever in the age of AI

If you're a web designer/developer/copywriter/marketer, you've probably also been asked this question a lot lately. "If everyone's using AI now, does my website still matter?"

I wrote a post about it. Short answer: yes, more than ever and here's why.

https://sandytaylor.com.au/why-your-website-matters-more-than-ever-in-the-age-of-ai/

12/04/2026

What to do when your teenager has no idea what they want to do when they finish school

If your teenager is approaching the end of school with absolutely no idea what comes next, you’re in good company. It’s one of the most common things I hear from parents. And the more I work with young people at this stage, the more I’ve come to think the problem isn’t the kid – it’s the question.

https://thebusinessofwork.com.au/career-development/what-to-do-when-your-teenager-has-no-idea-what-they-want-to-do/

11/04/2026

How amazing is this? One of my clients, competing in her first Tarmac Events WA tarmac rally at the age of 72! That she's worked behind the scenes on for years. Well done Jan!!

Age is just number and 72-year-old Jan Tapper strapped herself in and competed in her first rally drive in WA.

08/04/2026

Something happened in my network recently that stopped me in my tracks.

More than one woman in my network – capable, experienced, intelligent women who’d spent decades in corporate roles – posted on their personal pages asking if anyone knew of work for them. Not a LinkedIn announcement. Not a polished professional pivot. A personal plea to their friends and family.

These women aren’t ready to retire, they don’t want to retire, they just can’t get a look in, despite doing all the right things like updating the CV, applying through recruiters, etc.

The worst thing about bad things like this happening to us, like not being able to find a job when we want one, is that it’s hard to be objective and not take things personally and feel like we have nowhere to turn when the no’s keep on coming.

I don’t pretend to have the solutions to all their problems, but I’ve got a couple of suggestions that could help move the needle. Maybe in the same direction they’ve been heading or maybe a slightly different one but all with the same goal – getting some money – and a bit of confidence coming in.

If you're an experienced woman who can't get a look in from corporate employers, here are six practical ways to create work for yourself using the skills you already have.

07/04/2026

A client asked me this week how to optimise a new service page for search.

It’s one of those questions that deserves a proper answer, and it occurred to me that if I’m going to put pen to paper to answer it, I may as well put that explanation somewhere that others asking the same question could access it too.

In this short, actionable article I take you through my quick, 5 step process for optimising service/product pages and posts.

https://sandytaylor.com.au/how-to-optimise-a-service-page-for-seo-without-making-your-head-explode/