Sandy Taylor

04/09/2026

News from my other page The Complete Picture Career Guidance Model, today we took a step forward with a finalised book cover, now that the interior of the book has been edited and formatted for print.

If you hadn't heard about the book or the program yet, you can find out more here https://thecompletepicture.com.au/the-complete-picture-book/

10/08/2026

My assistant Pete, has said no thank you to today’s cold, wet weather. Instead, he’s under my desk, hard at work checking his eyelids for holes.

20/07/2026

It's great when you get feedback like this from a client you enjoyed working with:

"Working with Sandy on the Pony Club WA website has been a fantastic experience.

Her professionalism, reliability and communication have been outstanding, and her practical advice and support extended well beyond the website build itself. She guided us in breaking a large project into manageable stages, worked within our budget and availability, and made the process feel achievable rather than overwhelming. The result is a modern, user-friendly website with a significantly improved user experience.

We continue to value Sandy’s ongoing support and expertise as we further develop our digital presence."

Tanya Appleby
General Manager, Pony Club WA

09/07/2026

Most of my clients aren't digital natives, so I never assume they know what terms like SEO or agentic search actually mean when we start talking about their website.

This is how I explain those terms to people who've heard them before, but don't really know much more than that - updated this week to include the role of AI.

https://sandytaylor.com.au/what-is-seo/

02/07/2026

We recently launched a brand new website for Pony Club WA, which turned out to be a lot of fun to do.

The site has been re-built from the ground up with functionality rather than aesthetics in mind, and the big win is how everything now talks to each other. Events, officials, disciplines/activities, clubs, and publications/resources are all connected, so if you're interested in a particular discipline for example, you can see every related event, official and publication in one place, instead of hunting across separate pages for things.

Most of the major pages like news, events, clubs, publications and officials have detailed search capabilities and while there's still a lot to do in terms of getting all the officials and publications on the website, we've come a long way already.

The ladies in the Pony Club WA office were fantastic to deal with. In particular, marketing officer extraordinaire Lou Collins, who took the time to work closely with me to make that sure every part of the site reflected what they needed and how they worked, and general manager Tanya Appleby who made the project a priority all the way through.

From a technical perspective, this was another Wordpress/Elementor/JetEngine project using off-the-shelf software to ensure future flexibility and Crocoblock / JetEngine Custom Post Types to deliver with dynamic functionality.

You can check the site out at
https://www.ponyclubwa.asn.au/

30/06/2026

A website isn't a once-and-done thing, it should be evolving with the business as the business evolves over time.

In 2022 I worked with the market manager of Kalamunda Artisan Market, a local market run by Kalamunda Rotary, to upgrade their existing Wordpress website. Since then, there have been lots of minor updates, but recently we did a big one, upgrading how the website shows visitors which stallholders will be at a particular market.

We used the incredible JetEngine suite of products from Crocoblock which make it easy to display and filter custom posts like stallholders or markets. Website visitors can now easily search by stallholder category and/or market to find a stallholder they'd like to visit at an upcoming market or to track down the contact details of a stallholder they came across at a previous market.

More at https://kalamundaartisanmarket.com.au/find-a-stallholder/

29/06/2026

EOFY meeting with my offsider. 😂

12/06/2026

Shared from my other page, The Business of Work.

Exciting news. A few weeks ago I applied to be an associate member of the Career Development Association Australia and I heard back this week to say that my application has been approved.

What is the CDAA? A professional community of career development practitioners across several sectors.

Why become a member? CDAA members are recognised for their qualifications, experience and professional standards.

I look forward to finding out about their PD opportunities and events in Perth.

05/06/2026

Today something pretty cool happened! I wrote a chapter for a book that was released on Amazon today.

The book is a collaboration by a group of women, organised and co-ordinated by the amazing Dawn A. Denton who I went to school with. All proceeds from the sale of the book will be going to charity so if you'd like to grab a copy and support a worthwhile cause, you can find it here: https://amzn.asia/d/0703KaSo

31/05/2026

If there's one thing that I've learned when working on complex website projects for associations, not-for-profits and local government organisations, it's that handover isn't the finish line. It's the start of the part of the project that matters the most.

Graphic: https://wildflowersocietywa.org.au/