socialface

socialface Strategic social media and digital visibility for boutique real estate agencies. Founded in 2011, we know business and we know social media.

Our goal is to get your social media delivering better results, leaving you with more time to focus on what you do best. At socialface our goal is to remove the distractions and make social media work hard for your business. More than idle chit-chat, pretty pictures and dancing memes, a clever social media strategy can be a powerful adjunct to your existing marketing activities enabling you to:

Boost the reach of your current marketing
Ensure brand consistency across your digital assets
Test new products
Generate leads and referrals
Add weight to your SEO strategy
Build customer loyalty
Build and maintain a solid reputation
Manage and extend your brand personality
Get more mileage from your existing content
Increase traffic to your website
Consistent Branding so you look great no matter where your customers find you

All the while you’ll be actively building your presence and authority to appeal to prospective employees, business partners and potentially expanding your network of valuable contacts. With socialface, you’ll have an active and engaging social presence strategically designed to deliver on your business objectives. We're serious about your business results and we make it fun along the way. Your Business, Our Strategy, Endless Potential.

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Page Guidelines:

The Socialface page is meant to provide a safe haven for Socialface fans to discuss social media. Socialface Pty Ltd does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section. Though Socialface does not monitor every Facebook posting on the Socialface page, Socialface expects that users will not post material that falls into the following categories and may remove postings that are:

(a) abusive, defamatory, or obscene;

(b) fraudulent, deceptive or misleading;

(c) in violation of any intellectual property right of

another;
(d) in violation of any law or regulation, or

(e) otherwise offensive.

OK this trend got me and who doesn’t love a bit of fun mixed into the day 😂  I asked ChatGPT to turn me into an illustra...
27/05/2026

OK this trend got me and who doesn’t love a bit of fun mixed into the day 😂

I asked ChatGPT to turn me into an illustrated sketchbook character using everything it knows about me… social media strategy, prestige real estate campaigns, coffee walks, creative chaos, oversized coats, country life and “too many ideas, not enough hours” energy.

Honestly… the Bernese Mountain Dog and neutral wardrobe absolutely sent me.

If you want to make your own, upload a few photos into ChatGPT and use this 👇

“Draw the character in the image, “[insert your name]”, in a free and stripped sketch style.

On a bright white background, freely scatter full-body drawings, expressive face close-ups, handwritten notes, scribbles, rough sketches, exaggerated caricatures and playful versions so the page feels alive with personality, humour and energy.

Do not make it look like a neat character sheet. Make it feel like an illustrator’s personal sketchbook filled organically over time.

Use everything ChatGPT knows about me from our conversations including my personality, habits, strengths, profession, style, routines, quirks and overall vibe to imagine how an illustrator would interpret me as a character.

Include visual references connected to:
• my work
• lifestyle
• fashion style
• favourite places
• pets
• hobbies
• creative process
• personality

The sketches should alternate between polished, overwhelmed, funny, thoughtful and aspirational versions of me.

Use loose pencil, ink and marker textures with expressive imperfect lines and handwritten observations throughout.”

Then personalise it properly. The more specific you get, the better it gets.

And yes… apparently my entire personality is now “coffee first, strategy second.” ☕️
Thanks for the inspo Lauren!
MountMacedon

Looking back over some past campaigns this morning.I loved working with this beautiful property. It had been on the mark...
25/05/2026

Looking back over some past campaigns this morning.

I loved working with this beautiful property. It had been on the market longer than anyone would’ve liked. We repositioned the campaign around lifestyle storytelling, short form video and Meta retargeting. It sold just before Christmas. 54 days later.

52,000 Facebook engagements. 91,000 impressions. $0.23 cost per click. 4,142 listing visits.

If you’ve got a listing that’s gone quiet, the first thing I look at is the campaign strategy, not the price.

Numbers allow me to tweak and adjust campaigns along the way, making sure we’re presenting the property in the best light for the right buyer.

A solid campaign is never set and forget. It’s constant adjustments until we get there. Happy vendors, happy buyers, happy agents.

kind words from the vendor - ‘A huge thankyou for all your hard work in advertising our home, I am sure that without your excellent assistance we would not have been able to attract the current purchasers - so we are eternally grateful to you and your wonderful work !’

Most agencies are still treating social media like a box to tick.Post the listing. Share the open. Move on.But the agenc...
22/05/2026

Most agencies are still treating social media like a box to tick.

Post the listing. Share the open. Move on.

But the agencies standing out now understand something bigger.

Digital visibility shapes perception long before a vendor picks up the phone.

The right campaigns do more than showcase a property. They keep your agency visible, relevant, and remembered by the right buyers and future vendors.

That’s where strategic positioning starts to matter.

If you’re ready to approach your property marketing more strategically, let’s talk.

I really loved visiting The Pond House.The kind of property where you instantly slow down a little.Morning coffee by the...
22/05/2026

I really loved visiting The Pond House.

The kind of property where you instantly slow down a little.

Morning coffee by the water, kayaks ready to go, yoga decks tucked into the landscape and uninterrupted views across to the Wombat State Forest that will never be built out.

It feels peaceful, private and completely connected to nature while still being close enough to enjoy everything Victorias top tiny town Trentham offers.

20/05/2026

Most people think social media strategy starts behind a desk.

Honestly, a lot of mine starts walking to grab a coffee thinking about buyers, lifestyle and how a property actually makes someone feel. The thinking is the most important part of a successful campaign. Anyone can stick up a listing photo or video and use gpt to generate a caption, but without the thinking, people scroll past.

Because good property marketing is rarely just about posting content. It’s about getting people to feel, think and consider their next move.

It’s understanding what makes the right person stop scrolling long enough to picture themselves there.

Address

Mount Macedon, VIC
3441

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