Lucia Philip

14/05/2017

Coca-Cola has gotten rid of its CMO role and marketers need to understand what this means for their place in the world. https://www.marketingprofs.com/articles/2017/32074/five-lessons-for-all-marketers-from-the-departure-of-cokes-cmo?adref=nlt051217

Coke has eliminated the CMO position. The big lesson for all marketers: Marketing performance management (MPM) is vital at a time when the C-suite is holding Marketing accountable for revenue.

21/03/2017

And the winner of the Alessi Designer Award for 2017 is: I'm not telling you here! You have to read the blog😀
It will be worth it though, I promise😉

http://www.luciaphilip.com/home-1/alessi-design-award-2017

Melbourne was lucky enough to host Luca Alessi last week.  He was in town to announce the winner of the 2017 Alessi Design Awards with Belle Magazine.  I also spied him at the Virgin Australia Melbourne Fashion Festival later in the week.  It seems that, like the rest of us, he was enjoying

17/03/2017

Come and sit front row with me at the 2017 Virgin Australia Fashion Festival. On the blog now! http://www.luciaphilip.com/home-1/melbourne-fashion-festival-2017

The Virgin Australia Melbourne Fashion Festival is wrapping up in Melbourne today. As the CFDA* continue to debate the merits of moving towards a consumer facing New York Fashion Week, it is interesting to watch Australia’ oldest consumer fashion festival continue to evolve. When CEO, G

21/02/2017

My blog post for Life Instyle Sydney 2017 is now live! You can read all about in on the Life Instyle site💙

Lucia Phillip escaped to HYPERPARADISE at Life Instyle SYDNEY over the weekend. She was taken back by the incredible stories of our exhibitors.

16/02/2017

Day 2 of Life Instyle. Let's do this!

10/02/2017

If you are wondering what to do for dinner tonight don't worry, Uncle has invited you over! Uncle Melbourne has opened a new venue on Collins St. Read all about their launch party held earlier this week- on the blog now. Uncle Melbourne Collins Street
http://www.luciaphilip.com/home-1/go-see-uncle

My husband is Indian. I am decidedly not. Early in our relationship, I met a lot of his relatives and friends. We went to great big weddings together and dropped into homes where a mere 50 of the host’s closest friends had just popped over. Those days were a blur of faces and names and my soon-to...

07/02/2017

I had so much fun at the launch of Uncle Collins St tonight. For those of you familiar with Uncle St Kilda, their newest venue is more of the same welcoming hospitality but heaps of new menu items- and new cocktails such 'The Paris End!' So much yum! Like this post or make sure you are following Lucia Philip to be notified when the album and blog post go live. 😚

04/02/2017

I'll be doing a walkabout of Melbourne today on Snapchat. Scan the QR code below or add me by username: luciapofficial
See you in the Melbourne cbd!

03/02/2017

From brunch to apertifs, there isn't much this hotel 'mini bar' doesn't do. And it is inspired by the golden age of travel, so you'll feel pretty darn glamorous as you tuck in to your smashed avo! http://www.luciaphilip.com/home-1/mini-bar-melbourne Mini Bar

It might be an Instagram cliché but I love a patterned, tiled floor. And Mini Bar does one of the best in Melbourne. But even if you are not an avid Instagrammer in search of the newest tiled floor or pretty coffee cup, Mini Bar is a pretty special space. Mini Bar, is the first instalment in the r...

02/02/2017

Stop listening to everyone who tells you to ignore your competitors. The most important marketing decision you can possibly make requires you to think deeply and often about your competition. This month, I am talking to Life Instyle about how you can make competition work for your business. http://blog.lifeinstyle.com.au/most-important-marketing-decision-you-will-make/

The most important marketing decision you’ll ever make is not what to sell or what to call your company. And it isn’t where to...

20/01/2017

PANT Active are a pretty cool Melbourne brand who are combining two of this city's great loves: street art and active wear. I attended their Spring/Summer 17 launch and got to speak with this design duo, Deborah Grace and Brenton Loh. now http://www.luciaphilip.com/home-1/pant-active-summer-2017-launch

When I arrive at the Off The Kerb gallery for the PANT Active group show it is one of those beautiful ‘only in Melbourne,’ moments. Not only has it been raining all of this January day, but I am at an art gallery to view leggings- and to mingle with artists whose work would never have seen the insi...

13/01/2017

Activewear + street art + Friday night at a gallery. Could it get anymore Melbourne right now?? I am so excited to be tonight for the launch of 's SS17 collection. Gorgeous active wear, original works by some of Australia's best street artists, amazing tunes by djcolette and delicious eats and drinks by and .