Garnish Marketing

06/03/2025

For over 19 years I have been helping companies with their Marketing, and for as long I have been working on mostly projects that are nothing to do with Marketing.

Knowing what I know, I can categorically say that Marketing is the By-Product of a well run company - let me explain what I mean - read this short article.

I'd love your feedback on this, did it make you think, do you agree, do you think that we need pretty branding first and customer service is just a nice to have?

For over 19 years I have worked in the space of Marketing, but marketing is literally the end result of the work I really do - let me explain what I mean:- Marketing is the By-Product of a Well-Run Business Marketing is Not Just a Design Exercise Marketing is often mistaken for a quick-fix solution....

28/11/2022

It's been coming for a while now, my pivot. Now it's time.

Over the past few years I have been upskilling, re framing and gathering momentum to alter my pathway. Im there, which is right here. The pathway is forged.

I have been wearing all the hats
-Marketer
-TAFE Trainer- love doing this
-Board Member
-Mentor for various companies and orgs
-Advisor for various orgs
-Connector - this is my superpower

It's time to let one of these hats go...

So as this year comes to a slow close, I wave adieu to 17 years of executing marketing for small industrial companies and say hello to focusing more on my educating, connecting, advising and chairing work. I will still have my core interest and focus in manufacturing and industry - that is where I found my sweet spot. I get it - I love it. I just don't want to do the doing anymore.

The journey has been fabulous and I have met so many amazing companies but it is genuinely time to move towards doing the work that meets my purpose. Educating, Connecting, Scaling, Growing, Developing Strategy, Uniting Teams, Building Resilience.

The days of writing copy and developing websites and brochures really has been gone for quite some time. You know when you are trying to continue to squeeze yourself into a size 10 when really - you out grew that a while back - well that's how it feels doing client based work these days. Its constricting and it doesn't suit me, all my “skills” don't fit in. 🙂

So off with the shackles and onwards I go into a world where my value is recognised, my purpose is fulfilled, my bucket is full and I feel empowered and happy again. It's time. I need to feel valued, appreciated and heard.

Bring on 2023...

If you think I can help your company - talk to me. It's that simple.

www.ANGIEHAMMOND.com.au

11/11/2022

Opening soon: Business Basics Grants program - Round 4

The Queensland Government is continuing to show its support for the small business sector with the launch of Round 4 of the $5 million Business Basics Grant program.

Eligible small businesses (including non-employing and micro businesses, and new and emerging businesses with less than 20 employees and a turnover of less than $300,000 for the last financial year) will be able register their interest to apply for a $5,000 grant from 9am, 24 November.

The program guidelines, eligibility criteria and FAQs for the Business Basics Grants program are now available online.

Funds are to be used for a project to increase core skills and adopt best practice — think website development and upgrades, strategic marketing, training and coaching, and business planning for continuity and succession.

This round has a $5 million funding pool, of that $1.5 million has been allocated for regional businesses outside of South East Queensland. The program is extremely popular, and we receive many more applications than can be funded. We are committed to best practice and listened to feedback from small businesses to make the application process easier.

Grants will be awarded through a two-stage process starting with businesses registering their interest to apply by completing an online form that collects basic business information. Then businesses will be selected by a ballot process to complete their applications.

This process ensures all small businesses have equal and fair opportunity to register their interest at any time once registrations open and have an equal chance of being selected to apply. Please note that not all businesses that complete a registration of interest or a full application will be successful.

Registrations of Interest will be open from 9am, 24 November and will close at 11.59pm on 5 December 2022.

To learn more visit: www.business.qld.gov.au/business-basics
Got questions? Call the Small Business Hotline on 1300 654 687 or email [email protected]

Find out if your business can apply for the Business Basics grants program.

11/11/2022

For Small Growing businesses in Queensland

If your business is starting to grow and you need a little bit more control over what you are doing, how and when, or you are needing to apply for grants, loans or other funding - this course will help you.

YOU NEED STRUCTURE

YOU NEED VISION

YOU NEED DIRECTION

YOU NEED A PLAN



I DELIVER A BRILLIANT TAFE COURSE - Called Build a Better Business

WHAT IS COVERED OFF IN THE BUILD A BETTER BUSINESS COURSE?

This TAFE course is a CERT IV in Entrepreneurship and New Business

Branding - Why Statement, Values and what you want the market to perceive about your business

Goals - 12 month and Future Goals - defined

Time Management Plan - Help you to review and replan your weekly timetable

Business Model - essentially a plan on a page

Risks- Identify, understand how to manage, minimise risk and mitigate problems

SWOT - One of the best tools you can use in business

Customer analysis - Know who you are selling to and what they will buy from you

Competitors analysis - Know who you are up against and what they do to drive customers to their businesses

Product/ Service Define your offer to market

Customer Journey - Assess and replan how do people find you and then interact with you

Compliance Check - Are you compliant, do you have all the right procedures, policies and licences in place - this piece of work helps you to define it all

Financial Plan - to work out the break even and have a place where you can project against existing costs

Marketing planning - a simple spreadsheet that gives you the snapshot of what you need to do each month to drive traffic

Action plan - a list of things you need to do that are uncovered through the course with due dates, stakeholders and a way to check off what you have started, are working on or completed.

Format: Choose from
Workshops
Three x 3 Hour workshops (online or in person)
Plus Three x 1 Hour mentoring sessions

Note:- These workshops are fun! - We have just completed a group of 9 students and it has been a great experience. There is no death by powerpoint. :)

Or

Mentoring
Six x 1.5 hour mentoring sessions - (online or in person)

Eligibility Criteria

Must be a Business Registered in QLD

Ideally in business for 12 months

Have an ABN

It is required that you have sound literacy, numeracy and computing skills.

You can be a manager of an operating business who has a desire to upskill and be across all growth channels of the business

Cost:

Higher level skills subsidy $560
Concession $110
Full fee $2,730

I am now booking up Late January, Early February Cohorts

So tell me if you are keen to learn more and I’ll give you some options for when you can start and we can discuss what delivery method suits your needs best.

https://tafeqld.edu.au/employers/small-business-solutions/workshops/build-a-better-business
If you go through this link and you want me to mentor you - make sure you select me as your Sunshine Coast Mentor

28/07/2020

Part 2. The commercialisation of your novel idea

You have conceived a new product – well done! Now you are in “unicorn land” where everything is fabulous and in your pipe dreams, money is pouring out of the sky. The leprechauns are collecting your money in Tonka trucks because their tiny little buckets are just not big enough and you’re swanning around in Noosa wearing white linen drinking piccolos at a Hastings Street located coffee house watching the world waltz by.

So at what point did you intend to roll your linen sleeves up and get on with the ground roots of building your business? When are you going to decide who is going to buy your product/service?

Do you know what your competitors are up to? Do you know who they are? You will have some competitors, even if not directly, indirectly money gets spent on “things” and you’ll need to convince your customer to buy your “thing” over the thing they usually buy”.

If your magical idea is novel and unique then you have a different game to play – it is called “Education” and it is MUCH harder.

Convincing someone why your idea is useful is like pulling teeth. Think about all those direct shopping channels on TV. Unless you want to sound like an “All American twit” saying the same thing 18 times in 2 minutes then you are going to need a solid game plan on how to get your product out into the market.

Read more on what you need to seriously think about here... (tip: get coffee and a note pad it’s a bit of juicy info)

https://garnish.com.au/the-commercialisation-of-your-novel-idea/

Garnish Marketing is your Industry choice for Marketing in Australia, we service manufacturing, distribution, engineering and industrial types of businesses

28/07/2020

Part 1. Success comes when goals are “clearly” defined

It’s that jolt that you get when you get that “doozie” of an idea, it’s a cracker and you know it, you get the shivers and you just know that you are onto a winner. So your mind starts going into “overdrive” and you are way ahead of your why and how and you are into when and what you might make from this incredible and foolproof idea.

So without really strategically thinking, you have started the copy for your website, without even considering whom you are talking to (who might buy this idea). You have envisaged the brand without considering colour, shape, emotive reasoning or brand equity at all. You just see this pretty emblem and think – yep that’s it!

Then you start planning how much you are going to sell this idea for and what happens when it goes global, you are smelling dollar signs before you have even invested a single dollar into your concept or even prototyped the thing.

Read more on this link...

https://garnish.com.au/part-1-success-comes-when-goals-are-clearly-defined/

Garnish Marketing is your Industry choice for Marketing in Australia, we service manufacturing, distribution, engineering and industrial types of businesses

21/05/2020

Rise above it and diversify - https://mailchi.mp/d5639261be49/digital-grant-how-to-get-research-done-for-you-bdm-services-and-mentoring-4051353

Find out how we can help you to rise above the challenges faced by COVID19 and diversify your businesses to survive and thrive.

19/05/2020

Today is a good day for small business.

Did you know that today this new grant has been launched to help affected small businesses grasp back some control of their business? Check it out.

If you are in the need for someone to help plan and concept some effective digital marketing campaigns or you want an overarching strategy on how you might best diversify your operations to suit this new post COVID world then now is the time to apply and then call us. 0422 623 781 (this one comes straight to me)

Find out how your business can apply for the Small Business COVID-19 Adaption Grant to help adapt and sustain operations, sustain employment and build resilienc