29/08/2026
If you run an accounting or advisory practice in Australia and the ad spend looks steady but the enquiries don't turn into clients, it usually isn't the competition.
Three things we see repeatedly when we review accounts:
1. Broad match with no negative keyword list. Google will show your ad against loosely related searches — people after a template, a job, or a DIY answer. They click, you pay, they were never going to engage you.
2. Location targeting wider than the area you actually service. Clicks from the other side of the country cost the same as clicks from your own suburb.
3. 🕐🕐🕗Conversion tracking pointed at the wrong action. If the account is optimising towards a contact-page view rather than a booked consultation, it will get very good at producing page views.
We'll review your Google Ads account and your website and tell you what we find — free, and with no obligation. What happens after that depends on your market, budget and scope. But knowing where the money goes is worth having either way.
Request a review: https://www.faylodesign.com.au/ -6-First-Name
