Moss + Webb Social Consultants

24/08/2018

🔴Mortgage Brokers and Financial Advisors🔴

Developing a strong brand story is something we are frequently telling our clients. With an intangible service that cannot be made 'pretty' with the right angle and lighting, the focus on brand story should be MORE present. 😇

You must market your brand values on your social media platforms to encourage a channel for communication with current and potential clients. This works hand in hand with traditional marketing methods and strengthens your overall strategy!! 💪

Why do good brand stories matter, and what is a brand story? Storytelling is key to our civilisation and a good narrative key to marketing our brand and making it stand out in a crowded marketplace. Here are some steps to creating an authentic brand story.

23/03/2018

The scariest thing about this video is that is could be real! 😐

08/03/2018

Today is International Women's Day! In 2018, Moss + Webb would love to see more talented, strong, inspiring women in the boardroom, chosen on merit rather than tokenism as we strive towards gender parity.

26/02/2018

Did you jump on the Vero bandwagon?

The problem is Vero can't seem to handle the influx.

12/02/2018

The Instagram vs. Snapchat war continues...

Some users have received a warning when opening the app.

01/02/2018

JUST IN: Facebook plans to shift its focus away from the traditional newsfeed towards the 'Stories' format originally pioneered by Snapchat. A bold move by the platform to increase organically generated, engaging content for users. 'Stories' is a great tool for companies to effectively communicate brand story as well as keep clients up to date! Have you incorporated 'Stories' into your Facebook strategy?

During Facebook’s fourth-quarter earnings call on Wednesday, CEO Mark Zuckerberg discussed how social media usage is evolving. For many people listening, one specific comment by Zuckerberg quickly attracted a lot of attention.

08/01/2018

Hola! Our first blog post for 2018! Check it out xx

Arguably the most common ‘strategy’ we see used to quickly increase following on Instagram is the follow/unfollow technique. People are under the impression tha...

07/12/2017

This week we held our first Social Media Strategy Workshop tailored to finance brokers. Thank you to Choice Aggregation Services for organising this with us.

23/11/2017

The data which shapes the 'people you may know' algorithm!

In real life, in the natural course of conversation, it is not uncommon to talk about a person you may know. You meet someone and say, “I’m from Sarasota,” and they say, “Oh, I have a grandparent in Sarasota,” and they tell you where they live and their name, and you may or may not recognize them.

06/11/2017

Facebook plans for dual newsfeed - companies must implement smart strategy

Confirmed: Facebook is currently trialing a dual newsfeed structure which separates personal feed from company page feed. The ‘explore’ feature will consist of ...

27/10/2017

Social media strategy without data analysis is not a strategy.

Figures. Moss + Webb data analysis of 2 competitor finance brokers With an overabundance of content constantly flowing through our newsfeeds, sometimes it is ha...