The Brand Pool

The Brand Pool We are a creative agency specialising in Strategy, Branding, Behaviour Change, Campaigns and Gov work

Great communications are often great creative.Because when you wrap real human insights around functional messaging, you...
27/05/2026

Great communications are often great creative.

Because when you wrap real human insights around functional messaging, you create creative work that feels relatable and connects on a deeper level. It’s work like this that turns regular brands into the brands we love.

Read our thoughts on turning complexity into familiar actions: https://thebrandpool.com.au/news/turning-complexity-into-familiar-actions/

Communications aren’t just about what you say, it’s about how you say it.The best campaigns take complex ideas and make ...
22/05/2026

Communications aren’t just about what you say, it’s about how you say it.

The best campaigns take complex ideas and make them feel familiar, relatable… even loveable.

This helps us connect with consumers— and change behaviours, minds and loyalties.

Read our latest blog on turning complexity into familiar actions: https://thebrandpool.com.au/news/turning-complexity-into-familiar-actions/

Turning complexity into action takes work. It means asking the right questions, untangling the brief, and shaping the st...
12/05/2026

Turning complexity into action takes work. It means asking the right questions, untangling the brief, and shaping the story so it lands simply and clearly.

At The Brand Pool, this is what we do. And, we love doing it.

If you have a complex brief you need to untangle, our latest blog might be for you.

Read now: https://thebrandpool.com.au/news/turning-complexity-into-familiar-actions/

Alongside a unified brand identity for the Solar Neighbourhoods campaign, we delivered messaging and creative built arou...
06/05/2026

Alongside a unified brand identity for the Solar Neighbourhoods campaign, we delivered messaging and creative built around social norms, a full content suite (including video), social posts, press & digital ads and a library of still photography.

Read more on our website: https://thebrandpool.com.au/case-studies/solar-neighbourhoods/

01/05/2026

People are more likely to act when they feel part of something others are already doing... especially if it's backed by a trusted source.

Our work with Council for Solar Neighbourhoods invites people to join their neighbours and power their homes with the sun.

Explore the case study on our website": https://thebrandpool.com.au/case-studies/solar-neighbourhoods/

Lest we forget.
24/04/2026

Lest we forget.

We created Solar Neighbourhoods, a joint-Hunter based Council program that makes it easy and affordable for Hunter resid...
22/04/2026

We created Solar Neighbourhoods, a joint-Hunter based Council program that makes it easy and affordable for Hunter residents to power their homes with solar and batteries.

At the heart of the campaign, a clear, positive promise: "That's good energy! Be part of it."

Explore more in the case study, now live on our website: https://thebrandpool.com.au/case-studies/solar-neighbourhoods/

For public education initiatives, insights lie in human behaviour and emotion. Campaigns succeed when they reflect the v...
16/04/2026

For public education initiatives, insights lie in human behaviour and emotion. Campaigns succeed when they reflect the values and motivations of the people they aim to reach, while addressing the barriers they aim to overcome.

"Let's Sort it Bayside" used simple steps and straightforward messaging to ensure residents could understand and implement change: https://thebrandpool.com.au/case-studies/waste-management-education-campaign/

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PO Box 1695
Newcastle West, NSW
2300

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+61249621630

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