05/08/2021
Never underestimate the power of good photography. Photography, can make or break a brand.
All visuals associated with your business say something about you. One of the most valuable lessons I learned at uni when studying Design is that you only have 3 seconds to capture the attention of your audience and get a message across. In 3 seconds, your audience have decided whether to keep looking, reading or move on.
In 3 seconds, these are the biggest impacts in holding the attention of your audience.
Second 1. Visuals
By having lacklustre photos and branding, it is very difficult to hold the attention of your audience. Visuals need to be in focus, visually appealing and tell a story to create interest.
Second 2. Messaging
Reality - people are lazy and don't like reading! Your message needs to be short, sharp and simple. Whether your message is told visually or with text (copy) it needs to be to the point. Avoid long winded paragraphs. If the main message cannot be told in 3 seconds or in your headings - you can say goodbye to your audience.
Second 3. Call to action
You need to invite your audience to take action - whether it is to 'find out more', contact you or buy. You need to tell them what you want them to do. Without a call to action, your audience can just keep passively scrolling and not remember your message.
So - when you are scrolling your feed now and look at what pops into your feed next - take note of what you notice in 3 seconds. Were you invited to find out more or take action? Did you want to? What was your impression after only 3 seconds?
Tell me below!
Photo of the gorgeous Zodiac Range of candles from Heart Candles by
