Power Digital Web Design

27/10/2022

How to Get Started With SEO? Here are 6 simple things to look at when starting search engine optimisation on a new website:

1. Keyword Research - Use a Keyword Research Tool (such as SEMRush) to find the most popular and least competitive keywords that are most relevant to your brand.

2. Pick a Good Quality Host & Relevant Domain - Ensure your website's performance is of to a good start by picking a reliable web host, and a domain that contains relevant keywords to your business area.

3. Navigation & Content - Remember that keyword research? Design your navigation, website page structure and content around those keywords in a way that makes sense to your business.

4. Google MyBusiness - Set up and fill out a Google MyBusiness profile if you have a physical location that you do business from.

5. Esnure there are plentiful links between webpages in your website. More importantly, reach out to business parnters, past clients, and others in your industry that you have a relationship with to get *relevant* links from their website to yours.

6. Ensure thorough (but not irrelevant) keyword use in your website titles. Ask your developer to include those keywords in the meta titles and descriptions of your pages.

Want to know more about getting started on SEO for your website? Get in touch for a chat: https://www.powerdigitalweb.com.au/

27/10/2022

Why note just have a page rather than a website?

Facebook is a business, and the cost of using its platform is that you are at its mercy.

Having your website means you are free to design and control the functionality however your wish.

More Flexibility = Better Marketing = More Customer and Sales

Want to know more about websites, SEO and everything marketing! Not sure where to start? Reach out for a chat: https://www.powerdigitalweb.com.au/

27/10/2022

Why Have Your Website? Why not just a social media page?

Here are the most important benefits to having your own space on the web:

+ Interactive Features - Websites provide a range of tools and features to grow your audience and keep customers engaged. These include:

* Sign Up and Enquiry Forms: to allow customers to easily contact you.

* User accounts: allow users to sign in, add personal details and have content from your site recommended specifically for them.

* Analytics & Conversion Tracking: Allow you to see where customers enter and exit your site, and what content leads them to a successful purchase.

* Sell Products and Services Online

+ Get Found - Be found more easily on Google with an optimised website. You can also be linked to from the websites of other businesses and be shared on social media.

+ Marketing - Having a website is like having a marketing team working for you 24 / 7, and not needing to pay them (well, not very much)! A few ways your website can help your marketing include:

* Having a website of your own with your own website address boosts your perceived credibility.

* You can share content that shows you are knowledgeable, professional and have an authority in your industry.

* Your competitors are most likely already online, and the only way to compete is also having on online presence.

+ Grow Your Customer Base - You can advertise to customers worldwide with your website. Including a newsletter sign-up form and allowing customers to comment and like your website's articles will also help grow your following

+ Ease For Customers - Navigation, buttons, aesthetic designs and well-laid out pages help your customers find what they need and enjoy using your website. A social media page just doesn't do your business justice!

Want to talk about how a website can help your business? Get in touch for free consultation and we can talk about your next steps: https://www.powerdigitalweb.com.au/quote/

05/09/2022

Top 3 Things To Check If You're Missing Out on Conversions

1. Clear Call To Action

Make the link or button that leads to your conversion (e.g. 'Contact Us' or 'Shop Now') as big and loud as possible. At the very least, it should be in your header, home page and footer.

2. Make sure your site is mobile-friendly

More than half (55%) of web browsing is on mobile devices. If your site isn't as easy to use on mobile devices as on desktop, this will increase your bounce rate and greatly decrease conversions.

3. SEO

Even basic optimisation of your headings and content will have a dramatic impact on your search result rankings over time. Target keywords that users are searching for and focus on giving your visitors the best content possible.

Need help with updating your website? Get in touch to chat about increasing conversions: https://www.powerdigitalweb.com.au/

05/09/2022

How Do You Get Found as a Local Business?

Local SEO is how readily you appear in search results when people search for businesses near them.

The top three factors are:

1. Google My Business Signals: How complete and relevant your Google MyBusiness profile is to the search. This is your first step to being found as a local business (https://www.google.com/business/)

2. Link Singals: This includes page and domain authority. This is to do with how often your site is linked to by other websites and directories.

3. Review Signals: What do your reviews say about you? If you have Google MyBusiness ready to go (see #1) it's time to get some solid reviews.

Need help with your SEO? Chat with me for free advice, support and all things SEO: https://www.powerdigitalweb.com.au/seo-redesigns-and-improvements/

(Graph Source: Moz)

05/09/2022

Why is SEO important? Here's an awesome graph (Source: Chitika) to illustrate. After position 5, the percentage of clicks w website enjoys drops below 5%.

Need help with your site's SEO? Check out https://www.powerdigitalweb.com.au/seo-redesigns-and-improvements/

05/09/2022

*How Much Does a Website Cost in 2022?*

It seems a simple question that not many web designers will answer without a detailed quote, but a good budget a small-medium website is $3,000.

The average costs of some different types of websites are:

Very Simple Digital Brochure Site (1-3 Pages): $300 - $500
Simple but Nice Site (1-5 Pages): $900 - $1200
Small-Medium Business Website (~10 - 15 Pages): $3,000 - $5,000
E-Commerce Website: $6,000 - $8,000
Custom-Designed Business Website: $10,000 - $15,000
Larger Business Websites: $15,000+

It's always best to get an accurate quote and shop around to get the best price for your unique vision.

Read the full article about factors affecting web design costs here:

Here is a simple breakdown of the cost of website in 2022, and the average costs for person websites, sole trader websites, small business websites and custom business websites.