Aleisha Antonio

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🖊️ ✍🏼 📸
Copywriting | Brand Profiling | Marketing
I write the copy and content about you and your business to evoke emotion, so your target audience connects and clicks.

I saw this analogy yesterday and it reminded me to tell you something. It’s kind of awkward to tell you, but you’re just...
13/10/2026

I saw this analogy yesterday and it reminded me to tell you something.

It’s kind of awkward to tell you, but you’re just not for everyone. 😬

Don’t worry, you’re still bloody amazing! Plenty of people might need what you do, but not all of them are going to be the right fit.

Service-based businesses, I’m looking straight at you.

Stop trying to market to everyone! 🙅🏻‍♀️

The trick isn’t working out how to appeal to everyone. It’s getting really clear on who YOU are.

Go beyond “we offer great service” and get into the nitty gritty.

What do you value?
How do you like to work?
What do you do differently?
What gets you fired up about your work?

Then show it. The way you see and feel it.
Write your website copy so it sounds like you and create content that shows your personality and your values.

When you’re real about who you are, the right people recognise themselves in it.

Apple people are never gonna be Samsung people, and both brands are thriving in their own lanes.

Now more than ever, in a crazy world of AI ‘sameness’ bee 🐝 true to you! 🙏

I firmly believe like attracts like.

Ten clients who get you, value what you do and don’t need “convincing” are worth far more than 50 who you waste countless hours and energy on and will probably leave you to work with someone they align with better anyway!

Back to the meaning of the metaphor: people who know their worth don't waste energy arguing with those who'll never get it.

🐝 amazing to the ones who give a 💩
(Sorry, couldn’t resist 😜)

What’s your favourite type of client to work with? 👇
Or more importantly are you camp apple 🍎 or Samsung 🤖?

Aleisha Antonio | Marketing | Copywriting | Small Business Marketing | Website Copy | Be You | Central Coast Marketing | Newcastle Marketing | Marketing NSW | Central Coast Copywriter | Newcastle Copywriter | Local

I want to play a game with you.Stand up if you own a start-up or small business.Now sit down if you OUTSOURCE...• Your m...
09/07/2026

I want to play a game with you.

Stand up if you own a start-up or small business.

Now sit down if you OUTSOURCE...
• Your marketing strategy or branding.
• Your website build, website copy or SEO.
• Your social media, content creation or email marketing.
• Your Google Business Profile or online directory optimisation.
• Your Google Ads, retargeting or inbound marketing.
• Your PR, media promotion or event management.
• Your brochures, flyers, e-books or other marketing assets.
• Your CRM management or marketing automation.

If you're still standing...
Call me straight away.
0414 846 399
Just say "CRISIS." 🤦‍♀️

You don't have to wear all the hats.

More than half of Australian small business owners manage their own marketing, and around 70% also manage their own social media, often with little or no formal marketing training.

I've invested years (and a lot of money) learning how to do these things well. You've invested your time and expertise into becoming great at what you do.

Your expertise is your business.
Mine is making sure people find it.

08/06/2026

“Ohhh you’re a copywriter 😬 That must be hard now that EVRYONE is using ai”

Actually,no!

Don’t be fooled, not EVERYONE is using ai to write their content.

Everyday I am bombarded with job notifications for copywriters, content producers, communications, marketing etc.

People still want people.

AI definitely has it’s place, but if you’re anything like me, ai written copy is as easy to pick as your nose! 👃🏼

And tbh, I feel as though more people are realising this and turning back to creatives to help them.

Don’t get left behind because your audience isn’t engaged with your generic, ‘adverby’, ‘em-dashy’, anaphoric (repetitive structured sentences) copy to promote your services or products.

Add copywriting and marketing services to your budget and stay in front of the right people.
😊

05/06/2026

Times are tough right now for many of us small business owners.
So, here's a challenge.

As AI, automation, and algorithms continue to take over our feeds, community matters more than ever.

Let's put people back at the centre of business and support the humans behind the brands.

If you've worked with someone who did a great job, take a moment to:

🟡 Leave them a LinkedIn recommendation
🟠 Write them a Google or Facebook review
🟢 Share their work with your network
🔵 Recommend them to someone looking for their services

It costs you nothing, and could make a huge difference to someone needing it.

There is enough work for all of us.

I challenge everyone reading this post to spend the next two minutes supporting another small business owner instead of scrolling.

A review, recommendation or share might be what helps them secure their next client, pay a bill, or feel seen and appreciated this week.

It's two minutes of your time.

Who's one small business you'd recommend in the comments below? Let's give them a shout-out.

This might ruffle a few feathers... Not having professional business headshots is like eating hot chips without chicken ...
02/06/2026

This might ruffle a few feathers...

Not having professional business headshots is like eating hot chips without chicken salt.

Acceptable. Not sure why you would though?

If your website, LinkedIn profile, email signature, or social media still features a cropped wedding photo, a selfie (that took 58 takes to get right in front of a white wall), or a picture from 2017, it's time for an update.

I do professional business headshots.

In a world where people are unsure whether they are talking to a human or a robot, business owners should put their people on display so potential customers can connect.

Accountants, Lawyers, Doctors, Psychologists, Children's Services, Consultants, Tradesmen/women, Health and Wellness services - your customers want to see you before they choose you.

Let's take some headshots that show your personality and your brand, and make you look amazing, too.

And yes, we actually have fun.

https://aleishaantonio.com.au/business-headshots/

Imagine you’re in marketing and your competitors are also your partners/suppliers AND you have to compete with another c...
27/05/2026

Imagine you’re in marketing and your competitors are also your partners/suppliers AND you have to compete with another city with the same name on the other side of the world, that’s exponentially bigger and more well known!! 🤦🏻‍♀️🤯🫩

Last night I had the pleasure of listening to Shaun Stoneman - Digital Marketing Manager at Newcastle Airport - discuss how he successfully overcomes these challenges via SEO and Location Marketing, amongst other excellent marketing tactics.

These tactics highlighted how important getting your location marketing right is and making sure you’re always optimising for the best results.

I specialise in helping businesses, especially start ups and soloprenuers, set up and optimise their Google Business Profiles and local pack marketing, so they get found in local search queries!

It’s a lot of work, but when it’s done well, as in the case of Newcastle Airport, the results are the proof!

Look out Newcastle UK, Newcastle NSW is taking over Google 😜

Thanks again to Shōnavee Simpson-Anderson and Brogan Renshaw from Firewire Digital Marketing - Search Marketing Agency for another excellent night of networking, marketing insights and great company at Grainfed Brewing Company

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Newcastle, NSW

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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