13/12/2025
30-Day Google Maps Quick Win
Month-1 Google Maps Optimisation Framework
TL;DR (Quick Take)
-- Google Maps is the highest-intent channel for most local service businesses
-- This engagement focuses on ranking where you’re already close, not guesswork
-- Month 1 is a one-time optimisation and analysis phase
-- Fixed fee: $500 + GST, no lock-in
-- Most businesses who see value continue at $1,250 + GST per month (optional)
-- Local suburb pages can be built separately if required
Overview
This proposal outlines our 30-Day Google Maps Quick Win, a structured Month-1 optimisation framework designed to improve local visibility, generate more inbound calls, and create clarity around your fastest path to stronger Google Maps performance.
This is a one-time, no-lock-in engagement.
There is no obligation to continue beyond Month 1.
What This Is (and What It Isn’t)
This is:
-- A focused Month-1 Google Maps optimisation framework
-- Built around real ranking data, not assumptions
-- Designed to create momentum, insight, and direction quickly
This is not:
-- A long-term SEO contract
-- A generic “set and forget” service
-- A guarantee of specific rankings in Month 1
How Google Maps Actually Works (Context)
Google Maps rankings are primarily influenced by:
-- Proximity – how close your business is to the searcher
-- Local relevance – how clearly Google understands what you do and where
-- Consistent activity – signals that your business is active and legitimate
Our approach strengthens these signals where you are already closest to ranking, rather than spreading effort too broadly or chasing unrealistic positions.
Why This Matters (Real-World Example)
As a practical example, we operate a reasonably large local pest control business in Newcastle, and 90%+ of new enquiries originate from Google Maps.
This is not accidental. It comes from:
-- Treating Google Maps as a core acquisition channel
-- Consistent optimisation and activity over time
-- Focusing on suburbs where customers are actively searching
For most local service businesses, Google Maps delivers:
-- Higher-intent enquiries
-- Better enquiry-to-booking rates
-- More predictable inbound demand
What We Implement in the First 30 Days
This is our Month-1 Google Maps optimisation framework.
Actions are implemented directly where access allows, with remaining items clearly documented and prioritised.
1. NAP & Trust Signals (Days 1–3)
What we do
-- Review Name, Address, and Phone (NAP) consistency
-- Identify inconsistencies weakening Google’s trust
-- Implement LocalBusiness schema where website access is available
-- Provide clear instructions where client-side updates are required
Why this matters
Google Maps performance is heavily dependent on trust and consistency.
NAP issues are one of the most common reasons strong businesses underperform.
2. GeoGrid Ranking Analysis (Days 4–7)
What we do
-- Run a full 9×9 GeoGrid ranking scan
-- Identify “near-win” suburbs closest to Top 3
-- Extract GPS coordinate data to guide optimisation
Why this matters
GeoGrid data removes guesswork and shows exactly where effort will have the greatest impact.
3. Photo & Activity Optimisation (Throughout Month)
What we do
-- Apply EXIF geotagging to uploaded images
-- Upload and rotate photos consistently (20–50 across the month)
-- Rotate GPS coordinates across priority suburbs
Why this matters
Photos and activity reinforce proximity and local relevance signals when done correctly.
4. Weekly Google Business Profile Posts
What we do
-- Publish geo-targeted posts referencing services and suburbs
-- Maintain consistent activity on your profile
Why this matters
Posting helps Google better understand:
-- What services you offer
-- Where you offer them
-- That your business is active and relevant
5. Local Page Strategy (Optional)
What we do
-- Map priority suburb/service pages using GeoGrid data
-- Provide DIY templates, or build pages separately if required
Why this matters
Supporting location pages strengthen relevance signals and support longer-term Maps performance.
6. End-of-Month Report (Day 30)
What you receive
-- Updated GeoGrid ranking scan
-- Before / after comparison
-- Clear explanation of what moved and why
-- A practical roadmap for next steps
You finish Month 1 with clarity, not assumptions.
DIY vs Implementation (Important Context)
This framework outlines exactly what needs to be done to improve Google Maps performance.
-- Businesses with the right skills and time can implement this internally
-- In practice, most operators struggle with consistency and prioritisation
-- Ex*****on, not knowledge, is usually the bottleneck
If calls from Google Maps are important and profitable, this work should be treated as a priority marketing activity, not an afterthought.
Pricing – Month 1
30-Day Google Maps Quick Win
Fee: $500 + GST (one-time)
-- Month-1 engagement only
-- No lock-in
-- No ongoing commitment
Optional Ongoing Optimisation (For Awareness Only)
Most businesses who see value from Month 1 choose to continue with ongoing Google Maps optimisation to build on momentum.
Typical continuation includes:
-- Ongoing photo and post activity
-- Continued suburb-level optimisation
-- Regular GeoGrid tracking and adjustments
-- Progressive improvement toward Top 3 positions
Typical ongoing investment:
$1,250 + GST per month
-- Month-to-month
-- No lock-in
This is optional and not required to proceed with Month 1.
Optional Local Suburb Pages (Built Separately)
If required, we can build suburb service pages designed to support Google Maps visibility.
Pricing:
-- $495 + GST per page
-- Built as Maps support assets (not blog content)
Bundle options (optional):
-- 3 pages: $1,350 + GST
-- 5 pages: $2,000 + GST
-- 10 pages: $3,500 + GST
Important note:
Local pages are built as supporting assets for Google Maps optimisation and do not independently guarantee organic rankings.
Results & Expectations
-- Rankings depend on proximity, competition, and starting position
-- Some movement may occur within 30 days; results vary
-- No ranking guarantees apply to Month 1
The goal of this engagement is momentum, insight, and direction.
Access Requirements
To implement efficiently, we may request:
-- Google Business Profile access
-- Website access (where applicable)
Where access is not available:
-- Actions are documented
-- Prioritised
-- Provided with clear guidance
