Firewire Digital Marketing

Firewire Digital Marketing Search Marketing Agency specialising in SEO & Google Ads. Since 2017, we've helped clients generate $200M+ in revenue with 10× average ROAS. Clear communication.

We build strategies that convert combining data, AI, & human insight. Visit firewiredigital.com.au Firewire Digital is a Newcastle-based Search Marketing Agency specialising in SEO and Google Ads for ambitious, growth-focused brands. Since 2017, we've helped eCommerce, B2B, and service businesses generate $200M+ in revenue and achieve an average 10× ROAS across campaigns. Most agencies optimise fo

r algorithms. We optimise for your bottom line. We don't sell cookie-cutter service packages. We identify and fix what's holding you back — whether that's technical SEO limiting visibility, ads targeting the wrong intent, or content that ranks but doesn't convert. Our approach combines data, AI, and human insight to create strategies that actually convert. It's how we help brands get found by the right people, at the right time. You'll work with a dedicated team of specialists focused on performance. Transparent reporting. Actionable insights. No jargon, no smoke and mirrors — just data-driven strategies built for sustainable growth. Our clients stay because results compound, not because of lock-in contracts. As founding sponsors of Edge of Search, Australia's premier search marketing conference, we're not just executing campaigns — we're shaping the future of search. If you’re 100% confident in your current search agency, stop reading. But if your search marketing isn’t translating to revenue, we should talk. Visit firewiredigital.com.au or book a call with our Director, Brogan Renshaw.

"This small team offers big value to any small or large business."That's Gail Whipper, in a five-star Google review for ...
02/06/2026

"This small team offers big value to any small or large business."

That's Gail Whipper, in a five-star Google review for Firewire Digital.

Thorough reports. Real backing. An approach that goes above and beyond.

We're a small team by design because it means every client gets the actual experts, not a junior account handler passing messages up the chain.

Grateful for the kind words, Gail.

firewiredigital.com.au

If your business isn't showing up when local customers search for what you offer, your competitors are capturing that re...
01/06/2026

If your business isn't showing up when local customers search for what you offer, your competitors are capturing that revenue instead.

Local SEO covers everything from your Google Business Profile and online directories to reviews, location pages, and how your site performs on mobile. And with AI Overviews now appearing for more local queries, the businesses with strong fundamentals are the ones getting featured.

We've put together a complete guide covering how local search works, what Google actually ranks on, and the practical steps to improve your visibility.

Read it here: https://www.firewiredigital.com.au/seo/local-seo-complete-guide/?utm_source=facebook&utm_medium=organic-social&utm_campaign=thought-leadership&utm_content=firewire-organic

Our team was at Google Search Central Live Sydney last week.Google's framing throughout the day was consistent: AI searc...
28/05/2026

Our team was at Google Search Central Live Sydney last week.

Google's framing throughout the day was consistent: AI search is growing, search is bigger than ever, and the fundamentals still hold.

Good to hear. Worth attending.

But the real learnings never come from someone else's data. They come from your own. What does your GSC show? What are AI Overviews actually doing to your clicks? How is your audience behaving in your specific market?

Read the guides, go to the events, take the notes. Then go look at your own numbers for the real picture.

Tonight is the night - Newy SEO Beers is on!Join us from 5:30pm at Grainfed Brewing, Lambton for a great night of learni...
26/05/2026

Tonight is the night - Newy SEO Beers is on!

Join us from 5:30pm at Grainfed Brewing, Lambton for a great night of learning and catching up with Newcastle's marketing community.

Shaun Stoneman from Newcastle Airport is presenting at 7pm, sharing the real marketing and SEO strategy behind one of the Hunter's biggest brands.

Pizza and beers on us. See you there!

Save your spot: https://www.tickettailor.com/events/newcastleseobeers/2194118

The more content, the better SEO results. That used to be true. In 2026, it is not the full picture.AI has made it easy ...
25/05/2026

The more content, the better SEO results. That used to be true. In 2026, it is not the full picture.

AI has made it easy to publish at scale. But Google has responded by getting much better at identifying content written from real experience versus content that is just well-structured and keyword-optimised.

Right now, smaller expert-led sites are outranking large corporate blogs because the content reflects genuine lived experience - original perspectives, real examples, and insights that could only come from someone who has actually done the work.

The question is not how much content you can produce. It is how much of what you publish reflects genuine expertise that no one else can replicate.

Quality over volume is not a new idea, it's always been the way to win in search long-term. And in 2026, it's more important than ever.

(Source: Marketer Milk)

22/05/2026

From a text message lay-off to $200M+ in revenue for Australian brands.

Firewire didn’t start in a boardroom. It started with a mortgage, a rough exit, and a belief that businesses deserved better than data dumps dressed up as strategy.

In 2022, Brogan made the call to drop 20-30% of revenue and go all-in on search marketing.

Today, a team of 8. Direct client work. No layers. That’s the Firewire story.

Newy SEO Beers is one week away and we've got a cracker lined up!Shaun Stoneman, Digital Marketing Manager at Newcastle ...
19/05/2026

Newy SEO Beers is one week away and we've got a cracker lined up!

Shaun Stoneman, Digital Marketing Manager at Newcastle Airport, is joining us to share a genuine behind-the-scenes look at how Newcastle Airport approaches marketing and SEO. The wins, the challenges, and the strategy behind one of the region's most recognisable brands.

It's a FREE event and everyone in marketing and business is welcome.

↳ Date: Tuesday, 26 May 2026
↳ Time: From 5:30pm | Presentation at 7pm
↳ Location: Grainfed Brewing Company, Lambton

Pizzas and locally brewed beers on us. Wrap up around 8:30pm.

Know someone who'd love this? Bring them along!

Save your spot: https://www.tickettailor.com/events/newcastleseobeers/2194118

If your review collection strategy is "hope for the best," you're leaving growth on the table.A consistent system for ga...
18/05/2026

If your review collection strategy is "hope for the best," you're leaving growth on the table.

A consistent system for gathering reviews doesn't just build trust with potential customers, it directly influences how prominently your business appears in local search results.

We've put together a complete guide covering how to ask, when to ask, how to respond, and how to turn your best reviews into marketing assets.

Read it here: https://www.firewiredigital.com.au/strategy/how-to-get-5-star-reviews/?utm_source=facebook&utm_medium=organic-social&utm_campaign=thought-leadership&utm_content=firewire-organic

Welcome to the Firewire family, Ronald McDonald House Charities Northern NSW.Since 1991, they've been supporting familie...
13/05/2026

Welcome to the Firewire family, Ronald McDonald House Charities Northern NSW.

Since 1991, they've been supporting families with seriously ill children through some of the hardest moments of their lives. Today, they support more than 6,000 families a year across Houses in Newcastle and Tamworth, Family Rooms at John Hunter Children's Hospital and Gosford Hospital, a Family Retreat in Forster, and a Learning Program for sick kids catching up on missed schooling.

We're managing their Google Ads and Meta Ads to help them reach more donors, fundraisers, and community supporters across the region.

This is the work that reminds you why it matters to get digital right.

If you work in digital marketing, this is worth bookmarking.Australia's SEO and search marketing event calendar has grow...
11/05/2026

If you work in digital marketing, this is worth bookmarking.

Australia's SEO and search marketing event calendar has grown significantly over the last few years and 2026 has one of the strongest lineups yet. From dedicated SEO conferences to free monthly meetups, there are more ways than ever to stay sharp in search without jumping on a long-haul flight.

We've pulled together the full guide: every major conference, every regular meetup, what to expect from each, and how to get the most out of attending.

Including everything you need to know about Edge of Search 2026: our annual Newcastle conference, happening 4 September at Newcastle City Hall.

Full list here: https://www.firewiredigital.com.au/seo/seo-events-in-australia/?utm_source=facebook&utm_medium=social&utm_campaign=thought-leadership-seo-events-blog-apr2026&utm_content=firewire-organic

Address

154 Parry Street
Newcastle, NSW

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300218306

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