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Firewire Digital Marketing

Name: Firewire Digital Marketing
Address: 154 Parry Street, Newcastle, NSW, AU
Telephone: +611300218306

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Firewire Digital Marketing

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Search Marketing Agency specialising in SEO & Google Ads. Since 2017, we've helped clients generate $200M+ in revenue with 10× average ROAS. Clear communication.

We build strategies that convert combining data, AI, & human insight. Visit firewiredigital.com.au Firewire Digital is a Newcastle-based Search Marketing Agency specialising in SEO and Google Ads for ambitious, growth-focused brands. Since 2017, we've helped eCommerce, B2B, and service businesses generate $200M+ in revenue and achieve an average 10× ROAS across campaigns. Most agencies optimise for algorithms. We optimise for your bottom line. We don't sell cookie-cutter service packages. We identify and fix what's holding you back — whether that's technical SEO limiting visibility, ads targeting the wrong intent, or content that ranks but doesn't convert. Our approach combines data, AI, and human insight to create strategies that actually convert. It's how we help brands get found by the right people, at the right time. You'll work with a dedicated team of specialists focused on performance. Transparent reporting. Actionable insights. No jargon, no smoke and mirrors — just data-driven strategies built for sustainable growth. Our clients stay because results compound, not because of lock-in contracts. As founding sponsors of Edge of Search, Australia's premier search marketing conference, we're not just executing campaigns — we're shaping the future of search. If you’re 100% confident in your current search agency, stop reading. But if your search marketing isn’t translating to revenue, we should talk. Visit firewiredigital.com.au or book a call with our Director, Brogan Renshaw.

28/09/2026

Almost half of US consumers have now used TikTok as a search engine. Adobe's latest research puts the figure at 49% in 2026, up from 41% two years earlier (Adobe Express, February 2026).

People haven't stopped using Google, and the same study found most Gen Z users still prefer it. What's changed is that TikTok and Instagram have become part of how people look for products, recommendations and answers, which means your social content can be found through search as well as through the feed.

The good news is that social SEO fits into the content you're already making. Writing captions around the questions people actually ask, saying your key topic out loud in your videos and using on-screen text to back it up can all make your posts easier to find.

If your social content is only built for engagement, it's worth checking your analytics to see how much of your reach is already coming from search.

25/09/2026

Gold. Silver. One campaign.

🥇 Gold, Best APAC SEO Campaign
🥈 Silver, Best Use of Search: Retail/Ecommerce (SEO)

Both wins were announced Wednesday night at The Round Room, Mansion House in Dublin, for our work with Hobbies Direct.

The Gold went to the methodology behind the campaign: proving genuine SEO incrementality alongside a paid channel already running at 22.92 ROAS. The judges called it "one of the hardest questions in e-commerce SEO, tackled with exceptional rigour."

The Silver went to the commercial substance of the same program, taking an underdeveloped ecommerce channel and turning it into a serious revenue engine. The judges called it "an exceptional campaign that demonstrated the true commercial value of search engine optimisation as a growth driver."

Two wins from four finalist categories on a global stage, for a Newcastle agency doing category-defining ecommerce SEO work.

None of it happens without the Hobbies Direct team trusting us with the strategy, or the Firewire team putting the hours in on every submission behind the scenes. And big respect to Don't Panic Events for running an awards program that takes regional independent agencies seriously.

24/09/2026

The first thing Claude gives you is not its best work.

That sounds counterintuitive. But Brogan has tested this across months of running Claude Code in a live agency, and the pattern is consistent: push back on the first output and the second is almost always meaningfully better.

The prompt is simple: "Is this the best you can do?"

It works in Claude browser. It works in Claude Code. It works when you're building a skill or asking for a strategy or generating a first draft. The model responds to the challenge.

Most people accept the first response and move on. That's the gap.

Watch the full webinar for more: https://www.youtube.com/watch?v=WZpcuvdq10Q

18/09/2026

Six years ago, Shonavee Simpson-Anderson joined Firewire part-time, mid-PhD, with no long-term plans to stay in search. A lot has changed since then.

This week marks Shon's 6-year anniversary with the team and she wrote something on LinkedIn that stopped us in our tracks. We're not going to try and top it. We just want to amplify it.

Because behind the conference she co-founded, the webinars she's hosted, the podcast she's built, and the community she's helped shape, there's a story about what it actually looks like when a team shows up for one of its people when it matters most.

Shon, six years of you has made this team what it is. We can't wait to see what year 7 brings ✨

Head to Shon's LinkedIn to read her full post - it's worth every word.

17/09/2026

22 Google Ads client audits in a single day.

In this clip, Brogan breaks down how that actually worked and what it would have taken without an agent running it.

The key wasn't the technology, it was the knowledge base behind the agent: a detailed, built-out picture of what a proper Google Ads audit looks like, what to check, and what matters. Without that context, an agent gives you generic output.

With it, you get the depth a senior team member would produce.

One account flagged over 100 issues. All of them prioritised, all pushed to Notion, and all assigned before end of day.

Watch the full webinar for the full picture: https://www.youtube.com/watch?v=WZpcuvdq10Q

14/09/2026

Three of our Google Ads accounts had a genuinely strong August.

A professional services client saw their cost per lead drop more than 75% in a single month, while conversions grew by a third.

A retail and trade client cut their cost per lead roughly in half, with conversions more than doubling.

A travel and tourism client kept growing conversions steadily, even as they spent more, because their cost per lead kept improving alongside it.

None of that happened by accident. It's what cleaner targeting and smarter campaign structure looks like in the numbers.

11/09/2026

It's been a week since Edge of Search SEO Conference 2026 and we're still thinking about it.

We couldn't be more proud of how this year's event came together.

Thank you to the nine speakers who brought genuine insight to the stage, to everyone who stopped by the Activations Area and to everyone who made the trip to Newcastle for it.

We're already looking forward to next year for now, enjoy this video of Brogan Renshaw on conference day - here he is at 10am and then again at 10pm, same same but different.

After Party special guest appearances by Ashley Liddell, Jessica Noncic and Andrew White

10/09/2026

There's a command in Claude Code that most people skip. Brogan calls it one of the things he wishes he'd known when he started.

The command is /plan

Type it before any task and Claude doesn't just run. It reads everything it knows about you (your knowledge base, your skills, your agents) and shows you its full plan before it executes anything. YOU review it. YOU redirect if needed. Then it runs.

It sounds like a small thing but it isn't. It's the difference between an agent doing the task and an agent doing the right task, the right way.

This clip is from Brogan's full Edge of Search Future Proof webinar on getting started with AI agents. You can watch the full webinar here: https://www.youtube.com/watch?v=WZpcuvdq10Q

07/09/2026

Three of our clients had a good August, and it wasn't luck.

An ecommerce retailer moved from page 2 to page 1 in search rankings, with organic clicks up nearly 40% year on year.

A B2B energy client's rankings jumped by around 15 positions, with organic clicks up more than 40%.

An events and team-building business saw a big ranking jump paired with a 25% increase in clicks.

Three different industries, the same result: when their rankings improved, so did the traffic. Right now, that's not something every business is seeing, so it's worth celebrating when it lines up like this.

04/09/2026

Three years at Firewire. We sat down with Ashley Urquhart to find out what's kept our Head of Content here and what's changed along the way. Her words, unedited. 👇

𝗛𝗼𝘄 𝗵𝗮𝘀 𝗙𝗶𝗿𝗲𝘄𝗶𝗿𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝘀𝗶𝗻𝗰𝗲 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻𝗲𝗱?
"The core hasn't shifted - Brogan told me from day one that our job is to make sure the brands we work with show up first wherever their customers are searching. What's changed is how I do it. I started in traditional on-page SEO; now I'm developing content so that every search platform cites our clients by name, delivering a unified strategy across SEO, Google Ads, and GEO - with an entire agency running on AI tooling that simply didn't exist when I started. The day-to-day looks nothing like it did. The reason behind it remains the same."

Oh and the team is now large enough to justify a bougie Christmas party. So that's certainly something.

𝗪𝗵𝗮𝘁'𝘀 𝗸𝗲𝗽𝘁 𝘆𝗼𝘂 𝗵𝗲𝗿𝗲?
"The trust. My work is mine end-to-end - from strategy to measurement - and it's genuinely respected for the expertise it requires. When you aren't constantly second-guessing yourself, collaborating across marketing fields is so much more enjoyable. I'm also constantly learning; last week I'd never heard of an Obsidian vault. This week, I'm using one."

𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘁𝗲𝗹𝗹 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝗷𝗼𝗶𝗻𝗶𝗻𝗴?
"Come ready to build your own career. What you're hired to do is just the starting point. There's nowhere to hide in a small team - if the work misses, it misses with your name on it. But if you want to actually see the impact of what you do? There aren't many better places to be."

Three years and counting. 🔥

Address

154 Parry Street
Newcastle, NSW

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+611300218306

Website

https://www.firewiredigital.com.au/

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