26/05/2026
๐ ๐ผ๐๐ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ๐ ๐ฑ๐ผ๐ปโ๐ ๐ณ๐ฎ๐ถ๐น ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ต๐ฒ๐ ๐น๐ผ๐ผ๐ธ ๐ฏ๐ฎ๐ฑ.
They fail because they donโt answer simple questions quickly enough.
โข What do you do?
โข Who is it for?
โข Why should I trust you?
โข What do I do next?
If someone has to scroll around for hours to figure that out, they usually donโt stick around long.
Itโs not usually a โdesignโ problem. Itโs usually a clarity problem.
People are time poor, help them make fast, good choices that let them get on with their lives.
If you had to answer those 4 questions about your own website in 5 seconds, would it pass the test? If not give us a call.