31/08/2026
The right story, in the right place, at the right time? That’s where the magic happens. ✨
For this year’s Anzac Day campaign, we took a highly targeted approach to a story we knew had the potential to resonate nationally, bringing together both Legacy Brisbane and Sydney Legacy to showcase the intergenerational impact of its support for the families of veterans.
The result? A major feature in The Australian that landed on Anzac Day itself and even made the front page!
And from this one story, we secured coverage across print, online and socials, showing just how far the right story, case studies and journalist relationship can go.
This was just one piece of a much bigger Anzac Day campaign, with 124+ pieces of coverage secured and a potential reach of more than 24 million across both
clubs.
And with Legacy Week here, you can expect to see a lot more of Legacy across your screens 👀
