17/09/2026
A lot of brands waste their money on Meta - here’s how you can too 👉🤯
Save this for your next campaign ;)
Trying to speak to everyone? You’ll struggle to connect with anyone.
Get specific about who you help, what they need and why they should choose you. 💥
New colour. Same ad. Waste of time. Swapping a headline or button colour isn’t a whole new creative approach.
Meta needs creative variation to do its best work.
Your ad made a promise. Your page needs to keep it.
If someone clicks for a specific offer, don’t send them hunting through your homepage.
Match the message, show them what they came for and make the next step obvious.
Cheap clicks can be an expensive distraction.
A low cost per click looks good in a report. But are those people enquiring, booking or buying?
Build your campaigns around the action and audience that matters to your business.
Your customer has a problem. Your company history probably isn’t the answer.
Lead with what’s in it for them. Show how you help, back it up with proof and give them a reason to act.
