Clicksology

01/02/2023

2.96 ROAS in Ecommerce, I'll take it.

05/01/2023

Here is ChatGPT in action:

Here's a sample Facebook ad copy promoting the use of the AIDA framework for writing effective Facebook ads:

Attention: Are you tired of creating Facebook ads that don't seem to be getting any results?

Interest: The AIDA framework can help you craft ads that grab the attention of your audience, spark their interest, create desire for your product, and ultimately inspire them to take action.

Desire: Imagine having a simple, proven formula for writing Facebook ads that consistently drive conversions and sales. With the AIDA framework, you'll have the tools and strategies you need to create ads that truly resonate with your audience.

Action: Click here to learn more about the AIDA framework and how it can benefit your business. Stop struggling to create effective Facebook ads and start seeing real results today.

This ad copy follows the AIDA framework by first grabbing the attention of the audience with a question that speaks to a common pain point (struggling to create effective Facebook ads), then sparking their interest by introducing a solution (the AIDA framework) and highlighting its benefits.

The ad then creates desire by painting a picture of the benefits of using the AIDA framework, and finally, includes a clear call to action (click here to learn more) to inspire the audience to take the next step.

19/10/2022

Are you ready for YouTube '?

The change is coming and a more social play for YouTube.

"What is a YouTube handle?

A YouTube handle is a new way for people to find you and connect with you. Unlike channel names, handles are unique to each creator, making it easier for you to establish a distinct presence on YouTube."

Comparte tus videos con amigos, familiares y el resto del mundo.

11/08/2022

8 Tips for eCom Store Owners To Increase AOV
Improving AOV will have a direct impact on your sales margins & profit
Take away the risk; great customer service gets you repeat customers.
Total Revenue ÷ Number of Sales = AOV
Look at your most frequent order values as a starting point.
1. Create an order minimum for ‘free shipping’ and other gifts
Entices customers to add more to their basket.
Customers are willing to spend more to save an extra dollar
This threshold should be set at your ideal AOV
Don't be afraid to adjust the threshold up and down.
2. Provide bundle deals and bulk options
Putting together bundles of products that go together is great.
Think collections or gift sets.
Or offering multiples at a slight discount.
- Buy 3 get 10% off
3. Upsell or cross-sell complementary products
A good upsell is a relevant upsell.
You can offer pre-purchase upsells
and post purchase upsells.
Split Test upsells to find best performers.
Not to mention offering related items in follow-ups.
4. Set up a customer loyalty program
How can you reward faithful shoppers and entice them to come back again and again?
Can you give something your competitors aren't?
Loyalty = Revenue
5. Offer limited-time promotions
Endless opportunities here based on season,
special events like Mother's day, Easter etc, Black Friday
Use countdown timers
Flash sales 50% off
6. Establish a flexible return policy
Make it easy and painless.
Take away the risk, great customer service gets you repeat customers.
Builds trust.
7. Amplify social proof throughout the customer experience
Leverage testimonials and feedback right along the journey, pre the sale, during the sale, post the sale.
Use customer's stories.
8. Create an eye-catching display
Yes so many of us are visually enticed!
So make the images & UI pop!
Highlight best-sellers.
Product page featured sliders are so important.
I like the 2nd slide to be a short video selling the value proposition & benefits.

03/08/2022

8 Tips for eCom Store Owners To Increase AOV

Improving AOV will have a direct impact on your sales margins & profit
Take away the risk; great customer service gets you repeat customers.

Total Revenue ÷ Number of Sales = AOV
Look at your most frequent order values as a starting point.

1. Create an order minimum for ‘free shipping’ and other gifts

Entices customers to add more to their basket.
Customers are willing to spend more to save an extra dollar

This threshold should be set at your ideal AOV

Don't be afraid to adjust the threshold up and down.

2. Provide bundle deals and bulk options

Putting together bundles of products that go together is great.

Think collections or gift sets.

Or offering multiples at a slight discount.
- Buy 3 get 10% off

3. Upsell or cross-sell complementary products

A good upsell is a relevant upsell.

You can offer pre-purchase upsells
and post purchase upsells.

Split Test upsells to find best performers.

Not to mention offering related items in follow-ups.

4. Set up a customer loyalty program

How can you reward faithful shoppers and entice them to come back again and again?

Can you give something your competitors aren't?

Loyalty = Revenue

5. Offer limited-time promotions

Endless opportunities here based on season,
special events like Mother's day, Easter etc, Black Friday

Use countdown timers

Flash sales 50% off

6. Establish a flexible return policy

Make it easy and painless.

Take away the risk, great customer service gets you repeat customers.

Builds trust.

7. Amplify social proof throughout the customer experience

Leverage testimonials and feedback right along the journey, pre the sale, during the sale, post the sale.

Use customer's stories.

8. Create an eye-catching display

Yes so many of us are visually enticed!
So make the images & UI pop!

Highlight best-sellers.

Product page featured sliders are so important.
I like the 2nd slide to be a short video selling the value proposition & benefits.

26/07/2022

Email assets & liabilities.
Contacts that don’t open emails are liabilities.
Contacts that do open are assets.

Review, clean & segment your list at least monthly.
Google, Microsoft, Yahoo etc are monitoring

If you keep sending to unengaged it hurts your deliverability!

22/07/2022

Changes in Facebook

01/07/2022

Brands who view customer care as an opportunity

not a cost center

will be rewarded with high customer loyalty

and even higher CLV :)

02/05/2022

Happy to receive this from Adskills, been running ads for many years but Justin Brooke's training and network is excellent :)

06/04/2022

4 Questions to Ask When Creating Customer Avatars:

1. What is your customer’s biggest aspiration?
2. What is your customer’s biggest pain point?
3. What is your customer’s biggest challenge?
4. What is your customer’s ultimate benefit?

Digging deep when doing this will pay off in spades, it is way more than the basics like demographics.

I like giving my avatars a name and writing to them when creating content and ads.

You really MUST know who you are selling to and the problems they are looking to solve.

When did you last revisit your target customer avatar/s?

22/03/2022

Got your flows in order? It's worth it! What did we do? We wrote a highly targeting abandon cart sequence that improved the ROAS on the email campaign by 64%



-Is-Cool

10/03/2022

“Most TikTok users are not there to shop, they are there for entertainment purposes. TikTok is a top-of-funnel discovery platform where users simply want to learn new things and let the algorithm work for them. If you can find a way to capture these users' information and follow up with them on a different platform when they're in a different state of mind, that’s where the magic happens.”

Cody Plofker, Director of Ecommerce of Jones Road Beauty

[Use Octane AI for the quiz]