On the Upside

On the Upside Jackie Ryder

~ brand, graphic + web designer
~ BOOKING NOW FOR JULY 2026 ONWARDS

I’m not one to jump on a trend, but .now have kicked off something super fun with this, so I couldn’t resist. Looking b...
22/05/2026

I’m not one to jump on a trend, but .now have kicked off something super fun with this, so I couldn’t resist. Looking back at some of the logos and brand marks I have designed over the years... each took many hours / days / weeks to produce and represents a passionate brand owner or entrepreneur who had enough belief in their idea to MAKE 👏 IT 👏HAPPEN 👏. Recognise yours? Say hi!

Psst… there might also be a side project of mine hiding in plain sight here too.

If you appreciate clean, minimal and considered design, you’re in the right place.

~ Jac x

It’s 2036 and your future self has sent you a postcard from a random Tuesday in their life. What does it say? And what t...
10/05/2026

It’s 2036 and your future self has sent you a postcard from a random Tuesday in their life. What does it say? And what tiny, oddly specific details would be included. Here’s what a 52yo (!) me would tell me. What about you? I’ve made some blanks so you can share with me. ~ Jac x

[Inspired by the girls at from Issue 12 of The Ritual newsletter]

With a few new faces around here, I thought it was time to re-introduce myself. Hi, I’m Jac… a mama of 2 x beaut kids, e...
06/05/2026

With a few new faces around here, I thought it was time to re-introduce myself. Hi, I’m Jac… a mama of 2 x beaut kids, extroverted introvert, g+t drinker, sushi-eater, reality tv binge-er, magazine-hoarding, recovering perfectionist. I’ve also been a brand + web designer for the better part of 20 years 😬 🦕 and I absolutely love it.

If you’re new here, tell me what has brought you my way? Jac x

LAST DAY - applications close COB. Link in bio > Dream Brief. Jac x
30/04/2026

LAST DAY - applications close COB. Link in bio > Dream Brief. Jac x

PRO BONO OPPORTUNITY - 2 days to go! Do you own (or starting up) a gin distillery, a cafe, bar or restaurant, a children...
29/04/2026

PRO BONO OPPORTUNITY - 2 days to go! Do you own (or starting up) a gin distillery, a cafe, bar or restaurant, a children’s wear label, fmcg brand or developing a cook book and looking to partner with a designer on your project? THIS IS YOUR SIGN. ✨

Great design can change the trajectory of a small business and I’d like to help you change yours. Apply via link in bio. Jac x

📷

Every year I take on one project completely pro bono. Full studio treatment: brand identity, packaging, print, website d...
27/04/2026

Every year I take on one project completely pro bono. Full studio treatment: brand identity, packaging, print, website design, whatever you need.

My 2026 spot is still open, and I haven’t found the right project yet. So I’m being explicit: I’m looking for you.

If you’re a gin distillery, cookbook author, café / restaurant / bar owner, children’s wear label, children’s book author, or FMCG brand with a real project ready to go, I want to hear from you.

Head to my website (Dream Brief page), fill out the application form, and tell me everything. One project. Selected based on fit, readiness, and how much it makes me say a wholehearted “f-yes!”

Applications close 1 May 2026 - that’s just a couple of days away. You know what to do.
→ Link in bio

Jac x
cookbookdesign hospitalitybranding childrensbookdesign fmcgbranding australiandesigner ontheupside dreambrief

George 🤍 This distinguished gentleman absolutely loves the camera 🤭 A little sneak peek of my photoshoot last week with ...
27/04/2026

George 🤍

This distinguished gentleman absolutely loves the camera 🤭 A little sneak peek of my photoshoot last week with the incredible . Jac x

HOT TAKE / the gin industry has a design problem. This isn’t because beautiful bottles don’t exist; in fact, many do. Wi...
16/04/2026

HOT TAKE / the gin industry has a design problem.

This isn’t because beautiful bottles don’t exist; in fact, many do. With over 600 craft gins on the market in Australia alone, your label needs a shelf-stopping presence - one that makes customers reach for yours over the one next to it (or stop mid-scroll).

As an avid-gin consumer - believe me, I’ve tried my fair share over the years - and having worked on wine labels for .wines and .wines, here’s what I know to be true when designing a gin label that is completely and utterly *pick-up-able* → swipe to find out

Like what I’m putting down? Get in touch to collaborate on your next project.

Jac x

Website design for - a new office of premium private suites in the heart of Peregian village, now open!
31/07/2025

Website design for - a new office of premium private suites in the heart of Peregian village, now open!

New work for , now open in the heart of the village. Ollie + Liz were a dream to work with on this project. We partnered...
31/07/2025

New work for , now open in the heart of the village. Ollie + Liz were a dream to work with on this project. We partnered up to create the branding, brochure, signage and website for their premium private office suites, leasing now. More to follow on this one ~ J x

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Sunshine Coast
Noosa, QLD
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