03/03/2026
When your client breeds world-class grain varieties, you build them world-class characters 🌾
We’ve been working with InterGrain for 8 years to create a series of characters, one for each grain variety, helping bring the science, performance and people behind the genetics to life in a way that’s engaging and memorable.
Meet Dale 👨‍🍳
Dale is an Australian Hard (AH) wheat variety, named in honour of WA grower Dale Baker - now reimagined as a baker character (because sometimes the creative idea just writes itself).
What we love about Dale is that he’s the first character we’ve animated, adding a whole new dimension to how these stories can be told across digital channels.
Strategic storytelling + distinctive character design = agricultural branding people remember.
We’re proud to be collaborating with the team at InterGrain on this evolving brand world.
Check out the whole crew at: https://f.mtr.cool/tcmphxyspk
Client: InterGrain
Animation:
Creative: Kiosk Creative
