Hop To It Collective

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Hop To It Collective Hop To It Collective offers a range of Engagement and Creative services tailored to bars, pubs, clubs & gaming venues.

Earlier this week, the Hop To It Collective crew had an amazing time at the GO Pink event hosted by ! 🎉💖 We came togethe...
14/10/2026

Earlier this week, the Hop To It Collective crew had an amazing time at the GO Pink event hosted by ! 🎉💖

We came together for a good time and a great cause, raising funds for breast cancer awareness and research. It was inspiring to see so many people rally behind such an important mission.

We laughed, connected, and made a real difference. Thank you to everyone who attended and contributed so generously! 🎀

Let’s keep the momentum going in the fight against breast cancer. 💪

We recently welcomed to the collective Dicky Beach Surf Club, on board for social media and engagement marketing.Andy sp...
03/09/2026

We recently welcomed to the collective Dicky Beach Surf Club, on board for social media and engagement marketing.

Andy spent the morning at Dicky Beach with their GM Natalie Bell and marketing manager Alyssa, and it did not take long to see why this club belongs in the collective. Every dollar spent over the bar and through The Wreck goes downstairs to the Dicky Beach Surf Life Saving Club, funding the volunteer patrols that have kept this stretch of the Sunshine Coast safe since 1950. More than $265,000 has gone to surf life saving this year alone 💙

With patrol season opening in a few weeks and over 250 patrolling members plus 400 Nippers relying on the Club, the timing works out nicely. It is a venue with a genuinely clear purpose behind it, and that makes the marketing job a lot easier.

To Natalia and the whole team at Dicky Beach, we are very glad to be working alongside you. Here's to supporting the venues that hold up their communities 🌊

Mickayla Bugden pulled on the black and gold for Hop To It Collective on Sunday, walking from Burleigh Leagues Club out ...
01/09/2026

Mickayla Bugden pulled on the black and gold for Hop To It Collective on Sunday, walking from Burleigh Leagues Club out to Burleigh Headland and back for the 2026 Bidfood Walking with Mates for Mental Health Awareness. 💛

Clubs for a Cause started in late 2020 as a grassroots idea from Scott Robertson, Steve Edgar and Maddy Ellis, built around one message inside the club industry. It raised $42,000 for the Black Dog Institute in 2021, $47,000 for Mindfull Aus in 2022, and more than $90,000 last year. That money funds free mental health resources and programs for the people working behind the bar, on the gaming floor and in club offices across Queensland.

Our industry runs on people who spend their shifts looking after everyone else. Days like this one put the same care back the other way, and Micky came home with sore legs and a lot of new conversations.

Thank you to the Clubs for a Cause committee, to Mindfull Aus, and to Bidfood and every partner who made it happen. Same time next year. 👏

One year ago, Mickayla Bugden joined Hop To It Collective as a Customer Success Manager. Twelve months on, she's a fixtu...
28/08/2026

One year ago, Mickayla Bugden joined Hop To It Collective as a Customer Success Manager. Twelve months on, she's a fixture across our client venues and one of the first people our operators pick up the phone to 🎉

Micky spent seven years at Caboolture Sports Club before joining us, covering gaming as a Gaming Supervisor, plus promotions, kids club, restaurant and bar. There aren't many corners of a club she hasn't worked in, and it shows in how quickly she reads a venue and gets to the heart of what a team is dealing with.

That depth is what makes her so effective on the customer success side. Micky builds real relationships with the venues she looks after and stays genuinely invested in whether the work is landing for them, which is the part you can't train.

Happy one year, Micky. Thanks for everything you bring to the team 💙

Mickayla Bugden

Two years ago, Kate Boulton joined Hop To It Collective as a Customer Success Manager. Today she leads our Engagement de...
27/08/2026

Two years ago, Kate Boulton joined Hop To It Collective as a Customer Success Manager. Today she leads our Engagement department as Head of Engagement 🎉

Kate came to us from Caboolture Sports Club, where she spent close to five years working her way from Bar Attendant to Diamond Rewards Host and then Gaming Supervisor. That floor experience is exactly why our venues trust her, she knows what an operator actually needs from an engagement partner.

Since stepping up, Kate has become our specialist across loyalty, gaming, marketing and promotions, with hands-on knowledge of Max Gaming, Odyssey Gaming, TalkBox, Alveo and Brighton Technologies Group. She has also been the driving force behind member engagement work for clients right across the Collective.

Happy two years, Kate. Thank you for everything you bring to this team and to the venues we look after 💙

Kate Boulton

Hop To It Collective is proud to be back as a Silver Sponsor of Clubs for a Cause for the 2026 Bidfood Walking with Mate...
24/08/2026

Hop To It Collective is proud to be back as a Silver Sponsor of Clubs for a Cause for the 2026 Bidfood Walking with Mates for Mental Health Awareness 💙

Thank you to Steve Edgar ACCM and the Clubs for a Cause committee for inviting us to continue our support. This event has grown from a grassroots idea into one of the most meaningful days on the club industry calendar, raising more than $90,000 in 2025 to fund free mental health resources and community programs through Mindfull Aus.

This year's walk is on Sunday 30 August at Burleigh Leagues Club, with 5km and 10km options and a BBQ afterwards to connect with people from right across the club and supplier community. Our team will be there on the day and we would love to see plenty of familiar faces walking with us.

If you would like to join in or donate, registrations are open here: https://clubsforacause.gofundraise.com.au

Two role opportunities have just gone live in our Creative department, and we couldn't be more excited as our team is ex...
11/08/2026

Two role opportunities have just gone live in our Creative department, and we couldn't be more excited as our team is expanding again.

The Customer Success Manager (Creative Marketing) takes the lead on social ex*****on for a portfolio of venue clients, then grows into owning the full creative delivery and the client relationship that comes with it. The Social Media Coordinator will be spending time running venue accounts, planning content, shooting it, posting it and reporting back on how it went, alongside publishing across the rest of the portfolio.

Both are Brisbane based and hybrid and both report to our Head of Creative Andrew Fisher. The work runs across community clubs, leagues clubs, hotels, RSLs, bars, a few technology brands, and a decent share of it happens on the floor in venues rather than at a desk.

Customer Success Manager (Creative Marketing): https://lnkd.in/gZr5VqWh
Social Media Coordinator: https://lnkd.in/gCZFJaVx

If someone comes to mind, send them our way!

Leadership from across the group came together this week for dinner at Biànca Restaurant in Fortitude Valley, and there'...
11/08/2026

Leadership from across the group came together this week for dinner at Biànca Restaurant in Fortitude Valley, and there's plenty in the works.

Our Creative department is expanding into the bar and restaurant space, with a number of new Brisbane venues coming on board across Winter 2026. Graphic design, social media strategy and management, website management, and photography and videography, all delivered by people who have actually worked in venues.

Huge thanks to the team at Biànca, part of the Anyday Hospitality group, for the epic hospitality.

More details to follow very soon ✨

Before the first promotion goes live for a new club, our Engagement team always spends a lot of time inside the venue's ...
07/08/2026

Before the first promotion goes live for a new club, our Engagement team always spends a lot of time inside the venue's numbers. Membership trends, visitation patterns, which promotions moved the needle and which only looked busy.

Content built off that groundwork reads differently, and it speaks to the members the club actually has.

Our clients see fantastic, consistent month on month growth in their member apps and alot of intentionality and work goe...
29/07/2026

Our clients see fantastic, consistent month on month growth in their member apps and alot of intentionality and work goes into that. Claire Grimes is one of our Customer Success Managers here at Hop To It Collective, and is one of the talented people on our team responsible for building F&B offers, in-app games and targeted campaigns that keep club members engaged, working through Odyssey's Command Centre and NEXUS platforms.

Before she came to us, Claire spent nearly six years at Carina Leagues Club in multiple roles including Promotions and Duty Manager, a stint at Odyssey Gaming Services working across venue compliance and gaming systems, then three years as a Training Consultant with CTA Training Specialists teaching hospitality and gaming operators across Queensland. When she builds an engagement program now, it's with a working knowledge of the venue floor, the platform and the compliance framework behind it.

Her benchmark for success is a simple one: how often members open the app. Frequency of opens tells you whether an app is genuinely part of a member's routine, and it's the measure she watches to know a program is landing. Push notifications get used as a lighter touch than SMS, and new member offers bring people onto the platform from their first visit. 🙌

Sixteen months in, Claire's work sits behind some of the strongest app engagement numbers in the Australian club industry. Thanks for everything you do, Claire!

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North Lakes, QLD

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+61406675819

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