Flow Friend

Flow Friend I help health, wellness and lifestyle brands turn their email list into their most reliable revenue stream - with authentic messaging that converts.

Let's start hitting 35%+ email revenue without burning through more ad spend.

Hi! I'm Sean, The Klaviyo strategist, technician & brand manager at Flow Friend who treats your business like it's my ow...
30/01/2026

Hi! I'm Sean, The Klaviyo strategist, technician & brand manager at Flow Friend who treats your business like it's my own.

Here's my quick story:

I went from electrician manager to urban farmer & business owner, to now email marketing expert & co-founder of FlowFriend. Oh, and I'm also Sofia's husband!

The common thread?

I've always been obsessed with business - what makes it work, what makes it grow, and what takes it to the next level. 🌱

Yes, I'm Irish ☘️ (the accent's still going strong despite years in Australia). And look, the Irish are known for the gift of the gab - turns out that translates pretty well to emails that actually get people to buy things. Who knew the blarney would come in handy? πŸ˜‚

After auditing countless Klaviyo accounts, I know exactly what separates the brands crushing it from the ones leaving money on the table. I'm the one geeking out over popup optimisations, hunting down hidden revenue leaks, and staying across every strategy that actually gets customers to click 'purchase'.

What really makes me stand out? Most of our clients end up leaning on me for business strategy way beyond email. You don't just get an email guy, you get someone genuinely invested in your success (and probably a few unsolicited opinions thrown in for free - it's the Irish way).

When I'm not deep in Klaviyo, you'll find me playing with my son Jett, dipping in the ocean, staying active, and eating ridiculously good food. Feeling good inside and out is everything - and I want to help brands that make people feel that way too β˜€οΈ

Look forward to getting to know you in our next strategy call!

Book now: flowfriend.com.au

"Can I just do the email marketing side myself?"We hear this a lot... (And honestly, we get it)!But here's what "just do...
12/01/2026

"Can I just do the email marketing side myself?"

We hear this a lot... (And honestly, we get it)!

But here's what "just doing your emails" actually looks like:

Welcome series. Abandoned cart. Browse abandonment. Post-purchase nurture. Winbacks. Sunset flows. Replenishment reminders. VIP segmentation. Cross-sells. Review requests... SO MUCH MORE!

Each one needs strategy, copywriting, timing, triggers, conditional splits, and ongoing optimisation.

That's before we even get to campaigns, list hygiene, deliverability, segmentation, A/B testing, and analytics.

Email automation isn't one task.

It's an entire revenue engine.

And when it's set up properly?

It makes money while you sleep.

When it's not? You're leaving thousands on the table and probably don't even know it.

Thinking it's time to outsource? Visit flowfriend.com.au to see if we're a good fit for you 🩢

Our easiest win of 2025 came right before Christmas 🎁We opened up a new client's Klaviyo for an audit and their bill loo...
10/01/2026

Our easiest win of 2025 came right before Christmas 🎁

We opened up a new client's Klaviyo for an audit and their bill looked way off. After some digging, we found they'd been paying ~$2,000/month for SMS credits they weren't even using.

When they did send SMS, their messages were 3x over the 160 character limit. Most people don't realise SMS charges per segment - go over 160 characters and you're paying for 2 messages. They were paying triple for every text without knowing it.

So we pulled the numbers on every SMS campaign from the past year. Turns out they paid DOUBLE what they made back in revenue. Their SMS wasn't underperforming - it was actively losing money πŸ“‰

Here's the thing: SMS is more expensive in Australia than the US. What works for American brands doesn't always translate here. You've got to actually test if it's profitable for your brand.

Our take? Unless the numbers prove otherwise, keep SMS for the big moments only - major sales, product launches, time-sensitive VIP offers. Everything else, email does the job without the hefty price tag.

One settings change + a smarter SMS strategy = $30K/year back in their pocket. Merry Christmas to them, what a win! πŸŽ„

Want to know what's hiding in your Klaviyo account?

Link in bio for a free audit ✨

From our family to yours ~ Merry Christmas and happy holidays! Here we are on a little holiday up the coast after hustli...
19/12/2025

From our family to yours ~ Merry Christmas and happy holidays! Here we are on a little holiday up the coast after hustling away behind the scenes making sure all of your Christmas and New years campaigns are launched out on time for the New Year. We love what we do and love who we work with, thank you for an incredible year for FlowFriend! ⛅️

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North Manly, NSW

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