Sondo Creative marketing experts, growing socially minded businesses into desirable consumer brands.

Powershop's sale to Shell is a sustainability problem but also a catastrophic brand blunder. And history tells us it won...
26/11/2021

Powershop's sale to Shell is a sustainability problem but also a catastrophic brand blunder. And history tells us it won't end well for Powershop.

Here’s great news on climate, and we need to celebrate and savour the positive when we have it. Now we all need to keep ...
10/11/2021

Here’s great news on climate, and we need to celebrate and savour the positive when we have it. Now we all need to keep pressure on our government to ensure Australia doesn’t get left behind the rest of the world.

John Kerry called the joint declaration a “roadmap for our present and future collaboration” on climate change.

Our November Fresh Pickings newsletter is out now, with a bunch of stories that have been stimulating our brain cells la...
10/11/2021

Our November Fresh Pickings newsletter is out now, with a bunch of stories that have been stimulating our brain cells lately. Did you know you might have less free will than you think? And that the "free" market for fossil fuels isn't quite as free as the government suggests? Also, our co-founder Gemma is back from maternity leave to answer that age-old question: "Is it easier to name your baby or your business?"

Huge congrats to our awesome client JAM the label for taking centre stage today with the release of The Iconic's new Ada...
10/08/2021

Huge congrats to our awesome client JAM the label for taking centre stage today with the release of The Iconic's new Adaptive Edit - and big ups to The Iconic too for recognising the importance of everyone being able to wear clothes that make them feel great.

To achieve change, we should all use our time where it can make the most difference. Team Sondo had a chat and decided t...
04/02/2021

To achieve change, we should all use our time where it can make the most difference. Team Sondo had a chat and decided that right now, we make the most difference by focussing on our projects, the thought pieces on our blog and bringing it all together in our newsletter and on our LinkedIn page.

So we're giving FB a rest for now. No doubt we'll check in every now and again but, if you want the fresh dope on everything we're doing, we hope you’ll stay in touch over on LinkedIn https://au.linkedin.com/company/sondo
or subscribe to our newsletter: https://www.sondo.com.au/about-us/

Later skaters!

Social media platforms banning Trump can make a real difference. But it’s very much a case of closing the barn door afte...
12/01/2021

Social media platforms banning Trump can make a real difference. But it’s very much a case of closing the barn door after the orange horse has bolted. We look at how this week has demonstrated brand activism's power... and its flaws.

In the wake of the US Capitol attacks, social media bans on Donald Trump starkly display the power and flaws of brand activism.

We're back! Ready for a great 2021? Here's a bunch of amazing stuff that is now in the public domain and free for you to...
11/01/2021

We're back! Ready for a great 2021? Here's a bunch of amazing stuff that is now in the public domain and free for you to get creative with. Get inspired!

January 1, 2021 is Public Domain Day: Works from 1925 are open to all!"

24/12/2020
Yo, changemakers! There’s only a few days left to apply for the next round of our pro bono program Creative Kind. Get up...
09/12/2020

Yo, changemakers! There’s only a few days left to apply for the next round of our pro bono program Creative Kind. Get up to $10k worth of marketing assistance - free - to help you help the world. https://www.sondo.com.au/creative-kind/

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