Coretext Pty Ltd

Coretext Pty Ltd Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Coretext Pty Ltd, Public relations agency, North Melbourne.

Australian communications and creative agency working with government, research and industry in science, health, agriculture, engineering and technology to create and share knowledge for a fairer, more sustainable world. Please note that while Coretext encourages discussion and expressions of opinion, we retain the right to remove any comments or material deemed inappropriate or offensive.

10/09/2026

šŸŽ¬ What Iā€™m...

Tim, Coretextā€™s Creative Director, insists on custom content in contract magazines. Recycled content, reworded from somewhere else, might be quicker to produce but it also undercuts the reason an organisation commissions a magazine in the first place: to build its own authority and its readersā€™ trust.

At Coretext, every story in a contract magazine is written and designed from scratch by our own writers and designers. Nothing is recycled or repurposed for a different clientā€™s masthead.

Our What Iā€™m series shares what our team is learning, exploring and inspired by. Follow for more glimpses of our teamā€™s work.

04/09/2026

Today is World Macadamia Nut Day, and thereā€™s considerably more science in a macadamia orchard than you might expect.

Weā€™re looking at the Australian origins of the macadamia and some of the science involved in taking a crop from flower to harvest. Swipe through for a closer look.

28/08/2026

šŸŽ¬ What Iā€™m... designing

Lauren is creating a series of infographics that summarise the actions more than 20 organisations are taking to address a global issue. Each organisation is running several initiatives, so the infographics use text, data and imagery to show the full range of activity, and what's possible when organisations tackle a big problem together rather than alone.

Our What I'm series shares what our team is learning, exploring and inspired by. Follow for more glimpses of our team's work.

27/08/2026

Word of the week: fomite

A muddy boot might look harmless, but what is travelling on it? During National Biosecurity Week, 24ā€“30 August, our Word of the Week is fomite ā€“ an object or material that can carry infectious agents from one host or location to another.

Footwear, clothing, tools, equipment and vehicles can all act as fomites if they become contaminated. Thatā€™s one reason cleaning boots and equipment before moving between farms or other environments can be an important biosecurity practice. Word of the Week shows how science surrounds us and influences everyday life ā€“ sometimes right down to whatā€™s on the soles of our shoes. What scientific words would you like us to explore in future weeks? Send us your suggestions.

21/08/2026

Word of the Week: Chromatography šŸ§Ŗ

From checking food for pesticide residues to analysing medicines and looking for pollutants in water, scientists often need to work out exactly what is in a complex mixture. Chromatography helps them do that by separating the mixture into its individual components. A simple version you may have encountered at school separates the different pigments in ink as solvent travels across paper.

More sophisticated forms of chromatography are used in laboratories to analyse foods, medicines, environmental samples and biological samples. Our Word of the Week series demonstrates how science surrounds us and influences our daily lives ā€“ chromatography is a good example of laboratory science underpinning many of the products and systems we rely on.

What scientific words would you like us to feature in future weeks? Send us your suggestions.

19/08/2026

šŸŽ¬ What I'm...

Nicole's been thinking about fuel, specifically whether grain growers will get what they need this season.

It's been a volatile year for fuel access, and machinery doesn't run without it. Sowing, spraying and harvest all depend on fuel reaching the farm gate. Nicole's hoping growers get what they need to bring in a strong crop this year.

Our What I'm series shares what our team is thinking, exploring and inspired by.

Follow for more glimpses of our team's work.

10/08/2026

šŸŽ¬ What I'm...

Christine is writing SEO summaries for a publication thatā€™s about to go live on a clientā€™s website.

Sheā€™s identifying the key points and the words people are likely to search for, and making sure they're included in the summary. Her work improves the publicationā€™s findability, so when someone searches for the research it covers, they can actually find it.

Our What I'm series shares what our team is learning, exploring and inspired by. Follow for more glimpses of our team's work.

07/08/2026

Word of the Week: Petrichor šŸŒ§ļø

That fresh, earthy smell after rain has a name: petrichor.

It isnā€™t simply ā€˜the smell of rainā€™. It happens when raindrops hit dry ground and release tiny droplets carrying natural plant oils and a compound called geosmin, produced by soil bacteria. Together they create the distinctive scent many of us associate with the first rain after a dry spell.

Our Word of the Week series explores scientific concepts that demonstrate how science surrounds us and influences our daily lives. Sometimes itā€™s something as simple, and memorable, as the smell of rain. What scientific word would you like us to feature next? Leave your suggestions in the comments.

03/08/2026

šŸŽ¬ What I'mā€¦

Brad has been photographing individual grains for a client, working with art director Fiona James. The grains were small enough that a standard macro lens couldnā€™t get close, so Brad fitted a +4 magnifying ring to shoot from just one to two centimetres away.

Lighting was the harder problem at that distance. Every shadow shows. The grains, at least, stayed still for the camera.

Our What I'm series shares what our team is learning, exploring and inspired by.

Follow for more glimpses of our team's work.

31/07/2026

Word of the Week: Dendrochronology šŸŒ³

Every tree has a story to tell.

Dendrochronology is the study of tree rings. Most trees add a new ring each year, creating a natural record of their lives. Wide rings often reflect favourable growing conditions, while narrow rings can indicate drought, disease or other environmental stresses. By studying these patterns, scientists can reconstruct past climates, investigate bushfire history, date historic buildings and learn how forests have changed over time.

Our Word of the Week series highlights scientific concepts that influence our daily lives. Trees arenā€™t just part of our landscape, theyā€™re living archives that help us understand the past and prepare for the future.

What scientific word should we explore next? Let us know in the comments.

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North Melbourne, VIC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(03) 9670 1168

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