Coretext Pty Ltd

Coretext Pty Ltd Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Coretext Pty Ltd, Public relations agency, North Melbourne.

Australian communications and creative agency working with government, research and industry in science, health, agriculture, engineering and technology to create and share knowledge for a fairer, more sustainable world. Please note that while Coretext encourages discussion and expressions of opinion, we retain the right to remove any comments or material deemed inappropriate or offensive.

04/06/2026

Word of the Week: Piezoelectric ⚡

Have you ever wondered how a gas barbecue lighter creates a spark without a battery? The answer is piezoelectricity. Certain materials generate a small electric charge when they're squeezed, bent or struck.

Piezoelectric materials are used in places you might not expect. They help ultrasound machines create images of the body, keep quartz watches ticking accurately, and power sensors that detect vibration, pressure and movement. Researchers are even investigating ways to capture energy from footsteps and road traffic using piezoelectric materials.

Our Word of the Week series explores scientific concepts that influence everyday life. What scientific word would you like us to feature next? Let us know in the comments.

01/06/2026

🎬 What I'm…

In today’s What I’m… post, Lauren is turning infographics from a print publication into animations for the web.

Rather than presenting everything at once, animation can introduce ideas step by step and help readers understand how different pieces of information connect.

What I’m… is our series highlighting what the Coretext team is working on, thinking about and creating.

Follow for more glimpses of our team’s work.

29/05/2026

🥔 Word of the Week: Domestication!

That potato in your kitchen didn’t always look or taste like it does today. Over thousands of years, people selected the best plants to grow again and again, slowly turning wild species into staple food crops. This week’s Word of the Week coincides with International Day of Potato and shows how science has been influencing our food for generations.

Domestication is the process of breeding plants or animals to bring out useful traits. It’s why potatoes are bigger, tastier, and safer to eat than their wild relatives. The same idea applies to the apples you snack on and the wheat in your bread.

Our Word of the Week series shows how science surrounds us and influences our daily lives
What scientific word should we feature next? Drop your suggestions below 👇

25/05/2026

🎬 What I'm…

In this week’s What I’m… Nicole is thinking about the grain growers preparing for the 2026 season; balancing clean crops with sustainable herbicide use.

To everyone tackling these decisions in the lead-up to 2026: here's to a great season.

Our What I’m… series shares what our team is learning, exploring and inspired by. Follow for more glimpses of our team’s work.

21/05/2026

🦈 Word of the Week: Keystone species

To mark the International Day for Biological Diversity tomorrow, we’re looking at keystone species. These are species that hold whole ecosystems together.

Some keystone species are easier to identify than others. Beavers create wetlands that become habitats for birds, fish, frogs, and insects. Sharks help keep marine ecosystems balanced by regulating prey populations. Elephants reshape forests and grasslands as they move through landscapes, creating space for other species to thrive. Certain fig trees feed huge numbers of rainforest animals during times when other food is scarce. Each species supports a wider network of life around it, which is why the loss of a keystone species can change entire ecosystems.

Our Word of the Week series shows how science surrounds us and influences our daily lives, often in ways we don’t notice. What word should we explore next? Drop your suggestions below.

20/05/2026

Most people don't give much thought to the kilogram, but until 2019, the world's entire system of mass measurement relied on a single metal cylinder kept in a climate-controlled vault outside Paris. National measurement bodies sent their weights there to be checked against it. The problem: the cylinder was slowly changing. So, therefore, was the kilogram.

Scientists resolved this by redefining the kilogram using Planck's constant, a fixed value from quantum physics that doesn't degrade, or require a security detail. This World Metrology Day we’re reflecting on what it takes to build a unit of measurement the whole world can trust.

19/05/2026

The slogan ‘Save the bees’ is on its third decade. It is on coffee cups, bumper stickers and airport gift shop honey. Yet, the bees are not noticeably saved. That is not a coincidence. When a slogan circulates for years without attaching to anything specific, whether a particular species, a particular threat, or a particular action, it stops being a message and becomes a background hum.

Tomorrow is World Bee Day, a day the UN established to draw attention to the role of bees in food security and biodiversity. Our latest blog examines what happens when that serious purpose is reduced to a slogan. The link to the blog is in the comments.

18/05/2026

🎬 What I'm…

In this week’s What I’m… Christine, our Publishing Operations Manager, is working on the advertising flat book for an industry publication Coretext writes, edits, designs and produces. She’s allocating ad spaces across the issue, working with the publication’s editor and Coretext’s creative director to fit advertising around story lengths, topic groupings and overall content flow.

Our What I’m… series shares what our team is learning, exploring and inspired by. Follow for more glimpses of our team’s work.

14/05/2026

🪶 Word of the Week: Flyways

This week’s Word of the Week coincides with World Migratory Bird Day, a reminder that billions of birds travel enormous distances every year along established migration routes known as flyways.

These journeys rely on a network of habitats along the route. Wetlands, coastlines and river systems give migratory birds places to rest, feed and recover before continuing their journey. When those habitats are lost or damaged, migration patterns can change and bird populations can decline. Scientists study flyways to help protect these connected ecosystems and better understand environmental change.

Our Word of the Week series shows how science surrounds us and influences our daily lives. What word should we explore next? Let us know in the comments.

11/05/2026

🎬 What I'm…

After a full day on location with a medical research client, Brad is doing the less exciting but essential work of cleaning his camera gear and getting everything charged for the next job. Which, knowing our client list, could be pretty much anything.

One week it's a laboratory. The next it's a farm, or a fishing boat. That's not unusual for us. Our clients work across medicine, agriculture, technology and marine science, and each environment needs to be shown on its own terms. A photograph of a researcher mid-task tells you something a written summary can't.

Our What I'm… series documents how the Coretext team approaches research communication. Follow the page for more.

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North Melbourne, VIC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(03) 9670 1168

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