06/08/2026
Fluctuations in interest rates are changing how quickly B2B buyers make decisions.
Many prospects are still cautious, with more sign-off steps and longer approval timelines. Deals that may have once closed in two, three or four months are now often taking five or six.
That means “not right now” should not be treated as a lost opportunity. Forrest Contact builds nurture into every campaign, helping keep prospects warm until the timing is right.
Learn more: https://forrestcontact.com.au/lead-generation/