Not Another Marketer

12/09/2025

Good morning to everyone except residential customers who don't pay businesses on time.

Send a message to learn more

02/07/2025

Posting random photos with no context is not marketing 🫣 #

22/01/2025

Why You Should Take Google Account Managers’ Advice with a Pinch of Salt 🧂

Ever had a Google Account Manager call you up with “amazing recommendations” for your AdWords campaign? Sounds great, right? Well… not always. 🙃

While their advice might seem helpful, remember: Google makes money when you spend money. 💸 Their suggestions often focus on increasing your ad spend, not necessarily getting you better results.

That extra $50 a day they suggest? It could just mean more clicks, not more leads. 📉 Those automated bidding strategies they push? They might not suit your business as well as they claim. 🤔

We’re not saying ignore them completely—just don’t treat their advice as gospel. Know your goals, track your results, and make decisions based on what works for you, not just Google’s bottom line.

And hey, if you’re not sure where to start, give us a shout! 👋 We’ll help you optimise your campaigns without blindly boosting your spend.

20/01/2025

Hey there, Ryan here 👋

👩‍👧 Husband & Girl Dad
Proud dad of 2 incredible young ladies. I promise to teach you everything I have learnt and build your confidence & strength.

🏎️ Racer & Extreme Sports lover
From my first time seeing Senna in the wet at Adelaide in ‘89, I have been obsessed with anything motorised. Whilst I am not obsessing over cars, I also race mountain bikes and spend a bit of time sliding down mountains on a snowboard.

🛞 Future 60-year-old me is hustling something around a racing circuit with cross-ply tyres and a h-pattern gearbox at around 9000rpm.

✈️ Obsessed with traveling—Japan for snowboarding and Europe for the cars!
Japans snow is so soft and the food and culture there is amazing. And as for Europe? Call me biased, but all the best racing happens there.

🔥 Here to live boldly and bring excitement to everything I do.
If you are in, you’re all in!

💼 Media and marketing .
Over 15 years of experience with all sides of marketing but I found digital to be my passion. I have built brands from scratch to over half a million followers in the past.

📍 Born and raised in Sydney, the city I love.
40+ years in the city of Sydney which has it all but also love getting out in the middle of nowhere to recharge.

Follow along for adventures, inspiration, and a whole lot of passion for life! 💪

14/01/2025

Paid channels are not created equally 😉

Google Ads vs. Meta Advertising: What’s the Difference? 🤔

Imagine this: you’re at a party (stick with me here). 🎉

Google Ads is like someone marching straight up to you and saying, “Where can I buy a cordless drill right now?” 🛠️ They’re clear, direct, and ready to spend money. 💳 Google is where people actively search for solutions to their problems – perfect for catching high-intent buyers. ✔️

Now, Meta (Facebook & Instagram) Advertising is like you spotting someone at the buffet 🥪, casually mentioning how great cordless drills are while showing them pictures of beautifully drilled holes. 😍 They weren’t looking for a drill, but suddenly, they’re intrigued. Meta is all about creating interest – ideal for building brand awareness and inspiring future buyers. 🌟

So, what’s better? It depends. Want to capitalise on someone already reaching for their wallet? 💰 Google’s your mate. Want to warm people up to the idea that your product is just what they didn’t know they needed? 🧠 Meta’s got you covered.

What’s your go-to? Are you a “get straight to the point” 🚀 or “spark their curiosity” 🔥 type?

Drop your thoughts below! 👇

13/01/2025

Why Keeping Your Email Database Sparkling Clean is Good Business Sense ✨📧

Let’s be honest – nobody likes clutter, whether it’s in your inbox, your wardrobe, or your email database. Keeping your email list clean and focused isn’t just good housekeeping; it’s smart business! Here’s why giving your database a good scrub is a win for everyone. 🧼📊

🚫 Stop Talking to the Wrong People
Imagine singing your heart out 🎤 to a crowd wearing noise-cancelling headphones. That’s what it’s like sending emails to people who don’t care. A clean, targeted list ensures your message lands with people who are genuinely interested. 🎯💌

🚀 Protect Your Reputation
Nobody wants to be that company – the one whose emails go straight to spam. 🛑 Keeping your list full of engaged subscribers not only keeps you out of the dreaded spam folder but also shows you respect your audience’s time. 🙌✨

💷 Save Money, Honey
Email platforms aren’t free, and many charge based on the size of your list. Why shell out for emails that’ll never be opened? Trimming the fat means you’re spending wisely and getting better bang for your buck. 💸✅

📈 Boost Your Performance
A sparkling-clean email list means better open rates 📬, higher click-throughs 🔗, and fewer bounces. It’s like switching out an old clunker for a shiny new sports car – everything just works better. 🚗💨

🧹 How to Keep It Clean
Schedule regular audits of your email list. Remove inactive subscribers, ensure details are accurate, and use double opt-ins to make sure everyone really wants to be there. It’s like a spring clean but for your data – satisfying and oh-so-effective. 🌸🗂️

🎉 Final Thought
Your email database is like a VIP club 🥂 – only let in the people who truly want to be part of the fun. By focusing on your ideal audience, you’ll build stronger relationships, protect your brand, and see better results. Plus, who doesn’t love a tidy list? 🪄

Happy emailing, and here’s to a squeaky-clean database! 🥳📧✨

12/08/2020

HOW DO YOU CATCH UP?! 🏎️

You are stuck in the pits and your competitors have already run a few laps. They have been marketing for years and bolstered their "word of mouth" customers with NEW customers that are just as good! 🤗

New customers are great - they are just going to build your "word of mouth" referral base even MORE after you do an amazing job for them. 🥰

If you know anything about racing, you'll definitely know that being lapped with your marketing means you are WAY behind the pack and it is going to take some serious work to catch up. 😪

Our TS Full Throttle System™ is proven to help any committed automotive business generate work 24/7 through the most powerful marketing tool in your garage - your website. 😎

Let's drop the clutch and turn "one day" into "day one" 💨

05/08/2020

💪 Some daily inspiration, courtesy of Mercedes-Benz F1 team boss Toto Wolff. 💪

03/08/2020

We see it all the time... 🧐

In fact, this post is totally inspired by yet another automotive business we spoke to today that is using an agency who has no idea about what they are marketing - and that is SCARY!!! 🤭

We deal with so many automotive businesses that have been burnt by marketing agencies who promise the world, but couldn't hit an apex to save their lives! 😅

It's always the same story, they received a really slick marketing proposal from some equally slick-talking individuals but then when it came to actually doing the work and getting results, the agency just wasn't getting any reasonable return on the investment... And we all know how that game plays out... 😰

The automotive industry is a unique beast and you NEED people who get it. 😎

At TS, we're a team of absolute car/bike/motorsport/anything automotive nutters that also live and breathe marketing. Many ask why we only focus on one industry - it's because WE LOVE IT! 😍

Feel like your understeering? Hit us up 🤟

30/07/2020

Why does your hoist look like this more than the shop down the road? 😕

Why does the shop down the road show up in Google more often than you? 😕

Why are you not getting as much work as your competitors when you KNOW you do a better job? 😕

It's nothing personal - it's all in your marketing! 😊

Don't fret though - solving this is easier than you think. 👍

Need traction? Send us a DM 💨