Bang Australia

02/06/2022

If your inbox gives you anxiety, it’s likely that your client’s inbox looks the same. Want to know how to cut through the noise and create a strong eDM strategy? Then, you won’t want to miss our next instalment of our Lunch and Learn series. Join Julie Growcott, Head of Client Services at Bang as she outlines key strategies in creating and sending an effective eDM. Register today through the link in our bio 📩

13/05/2022

We are excited to be hosting part two of our Lunch and Learn series next Wednesday and hope you are too!

If you missed out on our last session, you can catch it now On Demand. https://bit.ly/3L9fMmP

Watch to hear Janice Tong, Acting Managing Director, Head of Strategic Partnerships and Sales for Bang, provide insights on digital marketing and engaging digital footprint considerations. With 23+ years in publishing and media, Janice is a strong strategist who has built and grown commercially successful brands. In this episode you can listen to Janice use her expertise to share tips and tricks on how to generate genuine interest and engagement and enhance your brand's footprint to deliver a good ROI.

There is no doubt digital marketing strategy plays a critical role when it comes to the success of any business. When implemented in the right way, it will enable your business to engage with customers, connect with new ones, and experience consistent lasting growth. It defines how you differentiate...

06/05/2022

Our second session in our Marketing Lunch and Learn series is coming up! Hosted every third Wednesday of the month - this May, three of Bang Australia's creatives - Dylan Koh, Miguel Ferreros and Nathan Cunial will be taking us through all things Brand Identity.

Join us to learn how you can build a strong brand identity, from establishing brand foundations, to the creation of comprehensive brand guidelines. Learn some simple tips for improving your brand as well as find out what can be the difference between a good identity and a great one!

Click here to find out more or to register and secure your spot today. https://bit.ly/3KIwf16

08/03/2022

Happy International Women's Day!

This day reminds us to recognise the social, economic, and political impact and achievements of women throughout history and around the world.

Let’s push for a world where differences are celebrated and gender equity is valued, helping us create a better balance for a better world! .

03/03/2022

At Bang, we celebrate the importance of diversity and inclusion in the workplace, where employees are treated with respect, fairness, and have equal access to opportunities.

Damp weather does not dampen our spirits...and in support of our friends in the LGBTQIA+ community, our team members here at Bang would like to wish everyone a very Happy Mardi Gras!!

07/02/2022

As a fast-growing AWS Advanced Partner, cloud-native company DNX Solutions historically relied on word-of-mouth recommendations for customer engagement.

The company saw an opportunity and engaged Bang to further increase its brand awareness through a more strategic approach with a mix of content, creative, and audience insights.

With previous expertise supporting AWS in ANZ, Bang was able to create and manage a marketing campaign that increased awareness and authority of DNX Solutions in the market. The campaign was a success, achieving a high conversion rate and drove registrations for a 1:1 consultation.

Learn more about the campaign in our latest case study.

https://www.bang.com.au/work/dnx-solutions

13/01/2022

Staying fresh and relevant is a challenge all brands face. With a powerful digital campaign, Bang helped The Missing Link to generate brand awareness that resonated with its audience and build momentum for future campaigns.

Learn how The Missing Link differentiated itself to succeed in a crowded cyber security marketplace and become the market leader for the Spectra Alliance in Australia:

https://www.bang.com.au/work/the-missing-link

06/10/2021

Bang was recently tasked with evolving the brand and the website for Nextgen Group. The brief was to evolve the brand to encapsulate its wider service offerings and support the Group’s next chapter.

Check out what we were able to produce in our case study!



https://www.bang.com.au/work/nextgengroup

13/09/2021

Bang recently supported Digital Sense with their intelligent marketing strategy in order to strengthen their sales pipeline and focus their outreach efforts.

From this data provided, Digital Sense immediately secured 6 opportunities from their target accounts and invaluable insights were gained into a further 650 accounts.

Learn more about this successful campaign in our latest case study: https://www.bang.com.au/work/digital-sense

02/07/2021

"There's an important link between empathy, personalisation and brand trust"

Check out these interesting trends that Google has compiled, which offers insights into how brands can connect with their audience. This is a great reminder that advertising that only speaks to urgency, fear or newness ends up compromising on empathy and relationship building which is still very relevant for the audience and perhaps where the true value lies.

How is your brand using empathy and relationship building?

To prepare for what’s next, it’s essential to understand what consumers want. Dive into the latest Google & YouTube trends from 2020 to get ahead in 2021.

17/06/2021

In this article written by Peter Weinberg & Jon Lombardo they say, “the benefits of brand building are broad and multi-dimensional. Although you need to invest in both lead generation and brand building, brand ultimately creates far more value for a business.”

Here at Bang we completely agree. All B2B Marketers know that the ultimate goal is to create sales for their business. However, focussing too much on the end goal ignores the earlier stages of the funnel that the prospect goes through, losing the opportunity for them to build trust and familiarity with your brand early on.

Find out the other five key benefits they identify as to why you should be building a famous B2B brand. Do you agree on the importance of branding?

Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business.