Define Wine Marketing & Communications

16/06/2026

“This was a very compressed vintage for us. The majority of our fruit came off within about six weeks, which is highly unusual for Mudgee, where we’d normally expect a vintage to run eight to twelve weeks.”

Mudgee’s Stein Wines has completed an unusually early and compact harvest, reporting excellent quality across both white and red varieties despite yields down between 20 and 40 per cent following one…

11/06/2026

Vintage report from Orange.

The 2026 vintage is shaping up to be a standout year, and we couldn't be more pleased with how things have unfolded.The season had a nervy start. A frost event and some hail early on kept us on our toes, but both passed quickly with minimal damage, and from there the vines settled into a long, balan...

10/06/2026

It was great to see Stephanie De Nobile from New Idea discover what the Orange Region has to offer on a recent 'getaway'.

Mayfield Vineyard Ross Hill Wines Orange360 Hillside Harvest

Dreaming of a cottage getaway? Relax amongst nature with a glass of wine at Mayfield Vineyard and discover Orange’s hidden historic gem.

10/06/2026

This ultimate Beer Pack could be yours. One lucky beer fan will WIN when they subscribe to The Lane Cellars Beer Club.

26/05/2026

A few newly released wines gaining some attention in the media... Angullong Wines Cooks Lot Wines First Ridge

Angullong ‘Fossil Hill’ Tempranillo 2023: 93 Points “Very good tempranillo. Good flavour, good emphasis, some gravity and an extra push through the finish. Red berry flavours, spice notes…

26/05/2026

Orange is one of Australia's newest and most exciting wine regions. Initial planting of vines on a commercial level began in 1983 with Bloodwood's Stephen and Rhonda Doyle breaking ground on Griffin Road, west of the township. The elevation, aspect and soils quickly made the region a magnet for wine...

23/05/2026

Former Chef Duncan Cook, turned winemaker is based on the slopes of Mount Canobolas in Orange. sitting 600 – 900 metres above sea level. The ‘Allotment’ range is the starting poin…

06/05/2026

There are a lot of small winegrowers in Australia that have interesting backstories. These are the stories that shape their winemaking, their approach to growing grapes and their passion to keep going.

They are always looking for improvements to their wines, small one percenters. More often than not, when asked what their best vintage is, the answer is 'the next one'.

02/05/2026

An observation on wine, marketing and the missing entry rung.

In the last decade, spirits and RTDs have manufactured at least three category-creating cultural moments — the Aperol Spritz, the Espresso Martini revival, and the seltzer / RTD wave — through advertising, PR and on-trade activation. Wine has produced none.

As an industry, we can’t complain that the emerging generation is drinking less when we are retreating into ‘super premium’ segments. We have always told ourselves that wine consumers start with…