16/06/2025
#2 in the recent new logos I’ve been working on. This one is for BBAG, a farming and contracting business in Breeza, NSW.
Managed to incorporate both aspects of the business (farming & earthmoving) into the one logo. The result seems simple in hindsight, but the initial brief was to create individual (related) logos for each as the client was unsure how to merge the two. So very happy with the result.
Also happy with the separation of BB and AG which reinforces pronunciation of the business name.
The ultra bold font weight enables the use of the reversed out icons and creates the appropriate shape to allow the letters to stack nicely, but also reinforces a feeling of a strong business.