Emmersyn

21/09/2026

20/09/2026

I always start with WHY.

This is what shapes every brand I build.

Also in this clip I talk about the struggle between the 2 sides of me, the freedom based founder and the competitive one that wants to reach big goals.

But if I'm honest with myself, reaching the big monetary goals is purely ego, and I recognise that.

If tomorrow was my last day, it wouldn't be money I'm chasing.

I always come back to my WHY, and that isn't the money that matters, it's TIME.

The money should be just enough to give me the time I treasure.

Having my WHY crystal clear helps me make better aligned decisions daily and cut out the noise.

That's why it's the first place I start when building a brand.

A clip from the Unmasked Founder podcast with Lezly Kaye | Business Mentor & Life Coach

20/09/2026

DON'T CALL YOURSELF A BRAND STRATEGIST.

When I started 3.5 years ago, I was often told to call myself a "marketer", because nobody understood what a "brand strategist" was (or what they did).

To most people it was a LOGO (still is). I stayed on my path anyway, because I am a brand strategist.

There's been a massive shift in the last 4 years, now people are talking about BRAND, there is also the rise of the PERSONAL BRAND, and founders are finally starting to see that this is something worth investing in.

That part I welcome with open arms! Here's the part I don't - NOW EVERYONE IS SELLING it.

Coaches, consultants, people from every imaginable industry, offering to build brands for founders with no training in it and NO experience of having done it before.

It's made worse by the fact that this industry has no standards. Even within the discipline the concepts move around, so ask 10 people what brand strategy actually means and you'll get 10 different answers.

No wonder founders are confused. When nobody can tell you consistently what you are buying, the only thing left to compare is price.

Even my own clients tell me afterwards that they had no idea it was this valuable.

The BRAND STRATEGY they recieved was so much more than they thought they were paying for.

It becomes the business DNA, built on psychological principles and it takes real skill to excavate who someone actually is and put words to it.

That is what turns a brand into an ASSET that makes money and works FOR the business.

I am so frustrated, because the ones who carry the COST and pay the PRICE are the founders investing in building their brand.

I have had so many come to me having spent money again and again on "brand", yet none of it was a brand.

They've wasted so much money, and worse, all those years they could have been building brand equity instead of starting over.

That is not okay, and I am taking a stance on it.

I've created a FREE resource for every founder considering investing in their BRAND, to help them ask the right questions and quality WHO they are considering investing in and making sure they stop wasting money.

Comment RESOURCE if you want a copy.

19/09/2026

I created the thing that was MISSING for every founder.

THE BRAND ADVISORY is a completely new concept.

Founders get handed a brand strategy document and new visual idenity, then sit there going - now what do I do!

They have no idea how to implement it and what to do next.

They invested to build a business with a brand but have no one experienced letting them know how to do it and fix what isn't right.

Now you can have a BRAND STRATEGIST embedded in your team, guiding you to build your brand while overseeing everything you do, and giving you tailored feedback to course correct as you grow.

The weekly BOARDOOM is a hands-on group session that turns your brand strategy into marketing that connects through sales activity that generates revenue.

Through personalised hot seats, live feedback and collaborative problem-solving, we sharpen your positioning, messaging, offers and content so your audience quickly understands who you help, why your work matters and why they should choose you.

Each session bridges the gap between ideas and ex*****on, helping you identify the next money-moving action, build stronger relationships with potential clients and create a repeatable path from visibility to conversation to sale.

Capped at 20 founders, next opening is FEBRUARY 2027.

Comment WAITLIST if you want to know more.

17/09/2026

Exploring Brand through a business lens from start up founders to established.

On Sammy Kennedy | Business Consultant & Profit Specialist podcast today Podcast Studio Perth | Recording | Growth Strategy | Production talking about makijg delirious business choices, how I built a freedom led brand, community and the difference between a brand refresh and rebrand.

Thanks Sammy!

17/09/2026

Featured in the latest edition of CURVE RAPPORT

Sharing the story of a decision I made at the beginning of the year and how it's given me my best 6 months ever.

Celebrating this magazine for giving a platform and voice to curvy women, it is so needed.

I'm incredibly proud to support Curve Rapport and everything it stands for.

16/09/2026

Growing the brands of these incredible founders in the first cohort of The Brand Advisory.

This is where we take a brand strategy off the paper and into the real world.

Empowering each founder with the understanding of brand principles, how they apply in real life and building them with the strategies to implement.

Your brand is a business tool, a tool is designed to do a job easier and that is what a brand that is built correctly then activated does for the business.

✅️ Leads become clients faster
✅️ Less marketing spend
✅️ Raising your prices js a give
✅️ Money lands jn your account
✅️ You hustle less
✅️ People I ly want to work with you
✅️ Cold to sold easily

Welcome to the founding cohort of 2026.
Belle V. | Brand Authority Photographer
Deanna Cooney | Nervous-System-First Communication

The next Brand Advisory commences in February 2027.

15/09/2026

Welcome Beagl Buyer’s Agent to The Brand Advisory.

ZOE is a buyers agent and property technology developer who was practically raised in a hard hat, with a builder dad, a house-flipping mum, and a builder brother, real estate isn't just her career, it's in her blood.

Before becoming a buyer's agent, Zoe worked in local government as an economic developer, gaining a front row seat to how cities grow and where the smart opportunities sit.

She's also a serial entrepreneur and the voice behind Outside In, a podcast helping everyday buyers cut through the noise and make confident property decisions.

She's a numbers nerd at heart, but it's her ability to balance strategy with soul that really sets her apart.

With two apps currently in development and a vision to cut out the middle man, Zoe is building technology that empowers property buyers and sellers while putting more money back into their pockets.

Welcome to The Brand Advisory Zoe.

15/09/2026

“Cass's ability to understand and articulate my brand before I even knew myself"

This is the biggest gift I bring to founders.