marketing.bud

marketing.bud Gold Coast Marketing Consultant
Brooke
Strategy | Projects | Social Media
Brand | Email Marketing

11/06/2026

When 300 Gold Coast tourism and business operators get together for breakfast.

Experience Gold Coast Mid-Year Update
Held in Sheraton Grand Mirage Resort Ballroom yesterday

~ Launching their EGC Destination Plan 2026-2032
~ City Leaders Panel
~ Plus Marketing Masterclass

Key small-business masterclass takeouts:

1️⃣ Regularly update your social and website content - when it comes to your website, answer the questions your customers are searching - to assist your chances of appearing in AI search

2️⃣ The above is vital as 59% of searches are no longer leading to a click = less website visits as visitors are getting their answers from ai assisted search, that appears first

3️⃣ EDMs still serve a purpose in the booking stage of visitor planning - so get your customer data processes sorted and use to support campaigns

4️⃣ Engage with EGC Content Pilot if you’re an EGC partner by contacting [email protected] to collab with their destination invited content creators

Always a bright and friendly bunch.
Great event and proud to be an ongoing EGC Supporter Partner.

What my life as a “marketing consultant” has looked like lately. Both small-business tourism clients and the leading tou...
21/05/2026

What my life as a “marketing consultant” has looked like lately.

Both small-business tourism clients and the leading tourism research institute in Australia.
Supporting Griffith University’s Executive Education team.
Being a mum to a 3 year old and new preppy, school drop-offs, creek afternoons and colourful chaos in between.

Very grateful to work with incredible people and organisations while building a business that fits around my real life. 💚

The Gold Coast really is a special place to do both life and work.

Making the most of having the team in one place, at one time 🙌 Strategy (AKA Photoshoot) Day with the Griffith Advantage...
16/04/2026

Making the most of having the team in one place, at one time 🙌

Strategy (AKA Photoshoot) Day with the Griffith Advantage, Executive Education team.

I get to support this incredible group with marketing and communications, bringing to life the impact of their work.

Delivering team leadership programs, both in-person and online.

When collaborating, brainstorming and strategic thinking is your jam - this day was 💯

Big thanks to Jen from Industrial Image, via Mav


Griffith Business School

Did we blink and it was April? We sure did.New clients 🤝Ongoing projects⚡Supporting big ideas to be delivered.Feels like...
31/03/2026

Did we blink and it was April? We sure did.

New clients 🤝
Ongoing projects⚡
Supporting big ideas to be delivered.

Feels like a season shift.
Not just weather. Energy.

Grateful for the people backing me.
And the ones I get to build with.

And heads up…
Easter next year is even earlier 😅
26-29 March 2027. You’ve been warned.

Surrounded by incredible experts and leaders in their fields.The flexibility to work with clients I love and to deliver ...
10/02/2026

Surrounded by incredible experts and leaders in their fields.
The flexibility to work with clients I love and to deliver for them.
While being a Mum, always learning and evolving.

Just a snapshot of what the past 6 weeks has entailed since entering 2026 ~

That final crawl to the end. Did you feel it too?We made it! A mix of heat exhaustion from the 201 Christmas concerts, g...
20/12/2025

That final crawl to the end. Did you feel it too?
We made it! A mix of heat exhaustion from the 201 Christmas concerts, getting through all those final projects, year end celebrations, gift buying and holiday prepping.

I actually love Christmas.
I feel so grateful for my mix of work and mum life.
I always look forward to my monthly visit to coworking space, to mix up my usual work from home or the library.

Word of the year for 2025 was ‘Centered’.
My brain slowed. I thought deeper.
I felt calmer and enjoyed the mix of client socials and project gigs this year.
Still yelled at my children, but less than before and have wrapped 2025 feeling proud, grateful and oh so ready for the break & to jump into 2026!

I’m a new year vibe girl. I’ve got my 2026 word written.

Sending you love this holiday season.
I’m back, hopefully fresh as ever, Tuesday 6 January.

Thank you for welcoming us so warmly and for one epic Christmas party at .rooftop 🧡

Finding time for professional development - thank you Griffith University Alumni for motivating me this year, offering y...
04/12/2025

Finding time for professional development - thank you Griffith University Alumni for motivating me this year, offering your Lead with Impact, online leadership training.

Exploring
~ emotional intelligence
~ coaching
~ mentoring and more

I believe Lead with Impact will be back in 2026 - so stay tuned, if you’re a fellow Griffith Alumni and interested.
Link in my bio.

Shared with some beautiful mentoring event photos from who had the best tips for strong standing profile images for Maddie & I in the final photo👏🏼

#2025

How is it Christmas in 29 days? 🤯I joined the Griffith Advantage Team today for their Christmas Party vibes complete wit...
26/11/2025

How is it Christmas in 29 days? 🤯
I joined the Griffith Advantage Team today for their Christmas Party vibes complete with mini golf and Secret Santa.

Amazing to reunite with an old Gold Coast SUNS days colleague, Leah and meeting in person (off the team screens) Sydney & Tanya.

Here’s to ticking off those projects & tasks before the Christmas break! 🥂

MENTORING ~ has played such a huge part of my career to date and still continues to. My 2025 Griffith University Industr...
20/11/2025

MENTORING ~ has played such a huge part of my career to date and still continues to.

My 2025 Griffith University Industry Mentoring Program Mentee ~ Maddie Bateman-Duffy.
Congratulations on your graduation!
You’re so proactive and should be congratulated on all your hard work in developing your experience in marketing 👏🏼

This program is the BEST!
Every year I reflect, first on my time as a student with my very first mentor Lisa back in 2008 and the many incredibly talented students I’ve been lucky to mentor over the many years.

I too, always learn something new!

This month we celebrated at HOTA 🎄🥂


Travel influencers ~ an opportunity to use arguably the most powerful destination marketing tool in 2025 and beyond, to ...
28/10/2025

Travel influencers ~ an opportunity to use arguably the most powerful destination marketing tool in 2025 and beyond, to motivate sustainable tourism practices.

LATEST CLIENT WORK
For
Australia’s Number 1 Tourism Research University
(3rd Globally)

I’m mid-way through creating the third Tourism Research News series delivered in LinkedIn’s Newsletter feature.
This time spotlight this incredible work by Dr Made Handijaya Dewantara’s PhD on the powerful force of the parasocial relationships we form with travel influencers.

I’ve been working with Griffith University quite a bit of late, also coming on board casually as a full team member to further assist across the Griffith Advantage Leadership Training Engagement Team and the wider Griffith Business School Research Team.

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Palm Beach, QLD

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